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http://dx.doi.org/10.9717/JMIS.2018.5.1.21

An Approach for Enhancing Aviation Service Satisfaction based on Collaborative Filtering  

Kim, Mi-Yeon (Department of Tourism Management, Graduate School, Kyonggi University)
Publication Information
Journal of Multimedia Information System / v.5, no.1, 2018 , pp. 21-26 More about this Journal
Abstract
Recently, data analysis technology through artificial intelligence is attracting major attention in various industrial fields. In addition, with the increase in personal income, nowadays, the importance of heterogeneous leisure life is becoming more prominent. However, there is a problem that the tourism industry is not out of the traditional service framework. For the ultimate development of the tourism industry, it is time to provide more scientific and systematic tourism services. In this paper, various data analysis techniques in the field of computer science are applied to the field of tourism to realize next generation tourism services. To this end, the scope of this study is limited to the aviation service, and a natural ecosystem of the aviation industry for future-oriented services of aviation tourism that can improve the efficiency of aviation service gradually is established. The proposed method effectively solves the problems of traditional aviation services through data analysis techniques with artificial intelligence techniques in computer science. We expect that it will enhance the customized satisfaction of customers through personalized service and foster loyal customers in aviation companies through the method proposed.
Keywords
Customized Tourism; Data Analytics in Tourism; Next Generation Tourism Services; Next Generation Aviation Services;
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