• Title/Summary/Keyword: cognitive trust

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Relationships between Children's Friendship Quality, Self-Perception and School Adjustment (아동의 친한 친구와의 관계와 자아지각 및 학교적응과의 관계)

  • Moon, Eun Jung;Sim, Hee Og
    • Korean Journal of Child Studies
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    • v.22 no.4
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    • pp.99-113
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    • 2001
  • In this study of the relationships between quality of children's friendships, their self-perception and school adjustment, 434 4th, 5th, and 6th graders replied to a series of questionnaires. Girls reported higher levels of quality of friendship in the areas of emotional security, help, intimacy, and acknowledgement than boys. Boys showed higher levels of self-perception in cognitive competence, athletic ability and social acceptance than girls. Positive friendship quality and friendship satisfaction were related to self-perception and school adjustment. Variables that influenced school adjustment were social behavior, cognitive competence, global self-worth, pleasure in companionship, and athletic ability. For boys, variables which influenced school adjustment were social behavior, cognitive competence, pleasure in companionship, and global self-worth. For girls, the variables were global self-worth, cognitive competence, trust, social behavior, and athletic ability.

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The Effects of Contact with North Korean Residents on Trust and Acceptance by South Koreans (북한이탈주민과의 접촉이 남한 사람들의 신뢰와 수용에 미치는 영향)

  • Jye-Min Yang;Jean-Kyung Chung
    • Korean Journal of Culture and Social Issue
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    • v.11 no.spc
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    • pp.97-115
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    • 2005
  • This study investigated the factors that influence the attitude, trust, and acceptance toward the North Korean residents by South Koreans. Three hundred and ninety-two South Koreans, including 222 with no contact experience with North Korean residents and 170 with contact experience, answered a questionnaire. The experience group included police officers who provide protection and settlement service, labor counsellors, social workers, church people, college classmates and tutors, and teachers in alternative schools for North Korean youths. The results indicated that protecting police officers have highly negative attitudes in both cognitive and affective dimensions and also show low trust and acceptance. Teachers in alternative schools, on the other hand, were found to have both positive and negative cognitive evaluations of North Korean residents, but still maintained positive affect and high trust and acceptance. People with no contact experience had negative affect along with pity, and showed medium level trust and acceptance. The distinctive difference between the police officers and teachers were attributed to the individual characteristics such as authoritarian personality and uncertainty avoidance rather than to the frequency or depth of contact. The most important determinant of trust and acceptance were found to be the affective component. The implications of these findings on the selection and training of interface personnel and peace education were discussed.

The Effects of Service Experience on Service Loyalty in Resort Service Setting: Causal Role of Corporate Image, Service Trust and Affective Commitment (리조트 서비스경험이 서비스충성도에 미치는 영향: 기업이미지, 서비스신뢰 및 감정적 몰입의 인과적 역할)

  • Choi, Chul-Jae
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.382-399
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    • 2017
  • The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

The Effects on the Trust of the Leaders and Organizational Commitment on the Revolutionary Leadership to Canoe Leaders (카누 지도자의 변혁적 리더십이 지도자의 신뢰와 조직몰입에 미치는 영향)

  • Oh, Byung-Hoon;Seok, Kang-Hoon;Lee, Jae-Hyung
    • Journal of Navigation and Port Research
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    • v.38 no.2
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    • pp.111-120
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    • 2014
  • The purpose of this study was to find out how a canoe leader's revolutionary leadership affects his trust and how a leader's trust affects the organizational commitment. 350 participants were selected out of male and female registered as canoeists by the Korea Canoe Federation in 2011 through the random sampling. Except for 26 data with those not seriously taken, 324 responses were taken as valid samples. Frequency analysis, reliability analysis, factor analysis, correlation analysis, and multi-regression analysis have been conducted. The conclusion is as follows: First, a leader's revolutionary leadership positively affects his trust. Secondly, a leader's revolutionary leadership has a positive effect on his organizational commitment. Lastly, a leader's trust positively affect the organizational commitment.

The Impact of Buyers' Sharing Activities of Knowledge, Cost and Information on Suppliers' Sharing Activities and Trust in Supply Chain : Focusing on the Mediating Effect of Trust (공급망에서 구매업체의 지식, 원가, 정보공유 활동이 공급업체의 공유활동과 신뢰에 미치는 영향 : 신뢰의 매개효과를 중심으로)

  • Lee, Jung Seung;Kim, Myung Kook;Kim, Soo Kyung
    • Journal of Information Technology Applications and Management
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    • v.24 no.2
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    • pp.25-37
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    • 2017
  • The aim of this study is to analyze the effect of the growing activities of large purchasing enterprises on the trust of small and medium size contractors, which is mediated by 'purchase accompany activity'. This subject study includes the first and second contractor companies in Korea. The results of this study are as follow. First, the knowledge and cost price sharing activities of major purchase vendor with cooperative company had a positive effect on the trust of cooperative company, however this was not so with the information sharing activities in that case. Second, the trust of contractors on large purchasing enterprises was positively influenced by sharing activities with purchasing activities of major company. Third, the knowledge and cost price sharing activities of purchasing enterprise with contractors on the sharing activities were mediated by the trust of contracting company on the large purchase enterprise. According to this study, the mediated effect of trust relationship can influence a contracting company. Whereas preceding studies of sharing activities were conducted about unidirectional instruct of large purchase enterprises to small and medium size contracting companies, this study was conducted on bidirectional effects, which included knowledge, cost price, information sharing activities between contracting companies and large purchasing enterprises. Conclusively, this study showed the possibility of spreading cognitive and change about mutual benefits strategy between small and medium size contracting company and large purchasing enterprise.

Influence of Church Conflict on Church Commitment: Mediating Effect of Interpersonal Trust (교회 갈등이 교회 헌신도에 미치는 영향: 대인신뢰의 매개효과)

  • Jeong, Goo-Churl;Lee, Kun-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.305-313
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    • 2020
  • This study aims to examine the mediating effect of interpersonal trust on the effect of church conflict on church commitment. For this purpose, a survey was conducted on 218 christian adults. First, it was revealed that church conflict had a significant negative correlation with interpersonal trust. Second, church conflict had a significant negative correlation with church commitment. Third, the cognitive-based trust of church members showed a significant mediating effect on the effect of christian conflict on church commitment. Fourth, pastor's emotion-based trust had a significant mediating effect on the effect of christian conflict on church commitment. Based on these findings, we discussed the importance of trust based on pastor's sentiment and trust based on the recognition of fellow church members to manage church conflicts.

Customer and Sales Orientation of Franchising-Based Insurance Agent Format: Their Effects on Customer Trust, Identification, and Intention to Renewal Contract : focused on the social exchange theory (프랜차이즈 기반 보험설계사의 고객지향성과 판매지향성이 고객 신뢰, 일체감, 그리고 재계약의도에 미치는 영향: 사회교환이론을 중심으로)

  • Joon-Ho MOON;Yong-Ki LEE;Soon-Tae LEE
    • The Korean Journal of Franchise Management
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    • v.15 no.3
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    • pp.1-15
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    • 2024
  • Purpose: The insurance market is steadily growing, with General Agencies (GA) experiencing rapid sales increases. GAs need marketing strategies to boost contract renewal intentions by effectively managing customer relationships. This study examines the impact of perceived customer orientation and sales orientation on customer trust, identification, and renewal intentions with GA insurance planners. Research design, data, and methodology: The study surveyed customers who subscribe to insurance products from GA-affiliated insurance planners. Out of 615 respondents, 251 valid responses were analyzed using frequency analysis, measurement models, and structural equation modeling (SEM) with SmartPLS 4.0. Result: The study revealed that customer orientation positively affects cognitive trust and sense of identification. In contrast, sales orientation did not significantly impact customer trust or identification. Additionally, customer trust positively influences sense of identification, and both trust and identification positively affect the intention to renew the contract. Conclusions: Implementing a customer-oriented marketing strategy is essential for providing tailored customer management services and maintaining or improving the quality of customer relationships for insurance planners. Given that insurance products require long-term management, it is crucial for planners to build trust, enhance customer identification, and offer continuous customer management to meet customers' needs effectively.

Importance and Reliability of Social Capital in Innovation (혁신에 있어서 사회적 자본의 중요성과 신뢰성)

  • Yoon, Jang-Won
    • Journal of Applied Reliability
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    • v.6 no.3
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    • pp.213-224
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    • 2006
  • Social capital contains relational, structural and cognitive dimensions. This study regards social capital as diminishing factor in innovation resistance. Trust, structuring individual tie and vision sharing which are representatives of three dimensions of social capital diminish innovation resistance. So innovation becomes more successful.

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Transference of Trust from Retailers to Private Label Products and their Manufacturers (유통업체에 대한 신뢰가 Private Label 제품과 제조업체에 대한 신뢰로 전이되는 현상에 관한 연구)

  • Kim, Hyang-Mi;Kim, Jae-Wook;Lee, Jong-Ho
    • Journal of Distribution Research
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    • v.14 no.2
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    • pp.67-95
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    • 2009
  • The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories. To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received. The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better. This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.

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Sequential fusion to defend against sensing data falsification attack for cognitive Internet of Things

  • Wu, Jun;Wang, Cong;Yu, Yue;Song, Tiecheng;Hu, Jing
    • ETRI Journal
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    • v.42 no.6
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    • pp.976-986
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    • 2020
  • Internet of Things (IoT) is considered the future network to support wireless communications. To realize an IoT network, sufficient spectrum should be allocated for the rapidly increasing IoT devices. Through cognitive radio, unlicensed IoT devices exploit cooperative spectrum sensing (CSS) to opportunistically access a licensed spectrum without causing harmful interference to licensed primary users (PUs), thereby effectively improving the spectrum utilization. However, an open access cognitive IoT allows abnormal IoT devices to undermine the CSS process. Herein, we first establish a hard-combining attack model according to the malicious behavior of falsifying sensing data. Subsequently, we propose a weighted sequential hypothesis test (WSHT) to increase the PU detection accuracy and decrease the sampling number, which comprises the data transmission status-trust evaluation mechanism, sensing data availability, and sequential hypothesis test. Finally, simulation results show that when various attacks are encountered, the requirements of the WSHT are less than those of the conventional WSHT for a better detection performance.