• 제목/요약/키워드: cognition change

검색결과 253건 처리시간 0.03초

기후변화에 대한 소비자의 인식과 복식행동 연구 (Study on Consumer Cognition and Clothing behavior of Climate Change)

  • 손미영
    • 패션비즈니스
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    • 제21권4호
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    • pp.61-72
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    • 2017
  • The purpose of this study was to analyze the impact of climate change cognition on clothing behavior of fashion consumers to understand the impact of climate change on the fashion system. An online survey was conducted of 385 people in their 20s-50s working in the fashion industry as well as general consumers. Data collected from surveys were analyzed by factor analysis and t-test. Results are as follow: First, climate change cognition consists of four sub-dimensions, which are 'knowledge of climate change' and 'recognition of climate change in Korea'. Second, clothing behavior related with climate change consists of six sub-dimensions, which are 'environmentally-friendly fashion purchases', 'new clothes-wearing style affected by climate change', 'ethical fashion consumption', 'pursuit of functional fashion', 'pursuit of seasonless fashion', and 'clothes-wearing in response to climate change.' Last, the group with higher cognition of climate change than the group with lesser cognition had significantly higher degree of trying new styles created because of climate change, making ethical fashion purchases, pursuing functional fashion, and wearing clothes in response to climate change.

선거 연설에서 대통령 후보자의 목소리 변화에 따른 유권자의 인지 변화에 대한 융합 연구 (A Interdisciplinary Study about Voice Change of the Presidential Candidate and Cognition Change of the Voters)

  • 함상우;박형우
    • 한국인터넷방송통신학회논문지
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    • 제18권3호
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    • pp.193-200
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    • 2018
  • 공식 연설에서 연설자의 목소리는 청취자에게 다양한 영향을 미칠 수 있다. 목소리 특징에 따라 연설의 효과성과 효율성도 변화하게 된다. 대통령 선거에서도 후보자의 목소리 특징은 유권자들의 인지에 영향을 미치게 될 것이다. 그래서 우리는 보다 효과적인 후보자의 목소리가 어떤 것인지를 파악할 필요가 있을 것이다. 이 연구는 후보자가 목소리를 변화시킨다면 이 목소리에 대한 유권자의 인지도 변화할 것인지를 입증한다. 한 후보자의 변화된 목소리 특징에 따라 유권자의 인지가 변화한다면, 우리는 후보자에게 필요한 목소리가 어떤 것인지를 설명할 수 있게 될 것이다. 또한 효과적인 연설을 위해 필요한 목소리 변화 전략에 대해서도 논의할 수 있을 것이다. 우리는 이 연구를 통해 대통령 후보자의 목소리 변화에 따른 유권자의 인지 변화를 소리공학의 차원과 인지 차원으로 설명하여, 효과적인 연설을 위해 후보자에게 필요한 목소리 특징과 변화 전략을 설명한다.

도시 외부공간의 시각적 변화에 대한 인지 및 선호도 분석에 관한 연구 (A Study on the Analysis of Cognition and Preference for the Visual Changes of Urban Exterior Space)

  • 이선화;김유길
    • 한국조경학회지
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    • 제27권3호
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    • pp.58-68
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    • 1999
  • Purpose of this thesis is to find out the relationship among the amount of change and the visual cognition, and the visual preference which people like and can feel. Through the investigation of relationships between the amount of change, which indicates the degree of visual variation and the visual preference, the amount of change and the visual cognition, and the visual preference and the visual cognition, basic design data will be supplied, which can satisfy users' desire as much as possible in the most economic way. In order to investigate the relationship between the visually produced the amount of change and preferences, graphic simulation, in which variables other than the visual change are controlled, has been proceeded. Graphic factors of the visual change in the cyber exterior space are determined on the point of location (base plane, vertical plane, overhead plane), shape, size and color. As for the relationship between the amount of change and the preference, only the size is effective. since preferences on the location, shape and color are individual preferences, no common trend can be found. Therefore, we cannot say that which shape or color is better, Since the location, shape and color are qualitative change and the size is the quantitative change, the size can be the measurable change quantity. The relationship between the amount of change of size and the degree of preference is found to be inverse U-shape, i.e., as the amount of change of size increases the degree of preference first increases and, after a certain level, decreases. The same result has been obtained in photo simulation.

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How much change is optimal when a brand is newly rebranded?

  • Chu, Kyounghee;Lee, Doo-Hee;Yeu, Minsun;Park, Sangtae
    • Asia Marketing Journal
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    • 제15권4호
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    • pp.161-186
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    • 2014
  • There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

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패션 모델 유형 변화에 따른 디자인 인지 차이에 관한 연구 - 시선추적을 활용한 탐색적 분석 - (A Study on the Differences in Cognition of Design Associated with Changes in Fashion Model Type - Exploratory Analysis Using Eye Tracking -)

  • 이신영
    • 한국의류산업학회지
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    • 제20권2호
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    • pp.167-176
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    • 2018
  • In this study, an eye-tracking program that can confirm a design cognition process was developed for the purpose of presenting strategic methods to create fashion images, and the program was used to identify what effects fashion models' external characteristics have on the cognition of design. The data for analysis were collected through an eyemovement tracking experiment and a survey, with the focus on the research problem that differences in models' external uniformity will lead to differences in the eye movement for perceiving models and design as well as the image sensibility. The results of the analysis are as follows. First, it was confirmed that the uniformity of model types and the simplicity/complexity of design led to differences in the eye movement directed at design and models and the gaze ratio. Consequently, it is deemed that models should be selected in consideration of the characteristics of design and the intention of planning when creating fashion images. Second, it was found that in terms of the cognition of design, external conditions of models affect design sensibility. A change in models led to a subtle difference in sensibility cognition even when the design condition did not change. Thus, not only the design but also model attributes are factors that should be considered important in fashion planning.

지역사회 재가 노인의 인지수준에 영향을 미치는 신체상태와 기능 및 활동의 융합요인 (Convergence factors among their physical state, function and activities influencing on the cognition of elderly residents in a community)

  • 박진경
    • 한국융합학회논문지
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    • 제6권6호
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    • pp.153-162
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    • 2015
  • 본 논문은 지역사회 재가 노인(65세 이상)의 인지수준에 영향하는 신체적 요인을 파악하기 위하여 수행되었다. 분석에 사용된 자료는 2010~2012년도 서울시 보건소 방문건강관리사업의 대상자 중 352명의 노인을 대상으로 하였다. 노인의 인지수준은 한국어판 하세가와 치매척도(HDS-K)를 사용하였으며, t-test, ANOVA, 다변량 회귀분석을 사용하여 노인의 인지수준에 영향하는 요인을 파악하였다. 연구대상자 중 13.6%에서 경도인지장애가 나타났다. 지역사회 재가 노인은 연령, 체중변화량, 체질량 지수 변화량, 걷기운동, 유연성 운동에 따라 인지수준의 차이가 나타났다. 특히 정상 체질량 지수를 보이는 노인들은 최근 2년간 체질량 지수가 3이상 감소된 그룹에서 인지수준이 가장 낮았다. 정상 체질량 지수를 보이는 노인의 인지수준에 영향하는 요인에는 연령, 최근 2년간 체중변화, 최근 2년간 체질량 지수 변화, 걷기 운동 등이 있었으며, 이들 변수들은 노인의 인지수준을 12.2% 설명하고 있었다. 그러므로, 최근 갑작스런 체질량 지수 변화가 있는 노인들의 인지 장애 예방을 위하여 이들에 대한 영양관리 및 걷기 운동 프로그램의 적용이 필요하다.

광주.전남지역 요양병원 간호사의 포괄수가제에 대한 인식 및 적용 후 간호업무 변화 (Nurses' Cognition of Diagnosis Related Group (DRG) in Long-term Care Hospitals and Changes in Nursing Care after Application of DRG)

  • 하은;김계하
    • 간호행정학회지
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    • 제18권2호
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    • pp.176-188
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    • 2012
  • Purpose: The purpose of this study was to examine nurses' cognition of the diagnosis related group (DRG) in long-term care hospitals and changes in nursing care after application of the DRG system. Method: This study was a descriptive survey involving 161 nurses working in 12 long-term care hospitals located in Gwangju city and Chonnam area. Data were analyzed using the SPSS 18.0 version program. Data analyses utilized descriptive test, chi-square test, Fisher's exact probability test, t-test, and one-way ANOVA. Result: There was no change in cognition of DRG in 55.3% of the nurses, and 26.1% takes to 'change positively'. More than half of the respondents (57.8%) agreed to the application of DRG. After application of DRG, the nurses responded 'there were changes in nursing care' in 23 of the 25 care items. Two items had an increase in nursing care. Conclusions: No distinct changes in nursing care were evident after DRG application. Therefore, there is need to provide education programs related to DRG for nurse in long-term care hospitals.

랜드마크의 영향력 범위와 인지요인과의 관계 (A Study on the Relationship between Influential Range and Cognition Factor of Landmark)

  • 김종호;변재상;임승빈
    • 한국조경학회지
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    • 제30권4호
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    • pp.9-18
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    • 2002
  • This study investigated the influential range of landmarks and the relationship between landmarks and cognition factor so as to offer basic data to be used for the effective use and the management of landmarks. In this study, eighteen famous landmark in Seoul were selected and analyzed. The result of this study can be summarized as follows : 1) First, eighteen determining elements of cognition factors were selected via documents survey. Second, general cognition factors of landmarks were analysed using these elements through questionnaires to specialists. As a result of factor analysis, historic cultural factor, scale factor, visual form factor, locational factor and uniqueness factor were revealed. 2) According to revealed cognition factor, eighteen landmarks are categorized into four types using MDS method via questionnaire to resident in Seoul city. These four types of landmarks are: type I that are recognized by historic cultural factor; type II that are recognized by scale factor; type III that are recognized by uniqueness factor; and type IV that are recognized by visual form factor. 3) As the result of regression, the influential range of landmarks were revealed at about a 10km radius(type I : 12km type II : whole area of Seoul city≒15km, typeIII : 8.7km, typeIV : 8.5km). 4) As a result of analysing the correlation between the influential range and the cognition factor through multiple linear regression analysis, the locational factor is the main factor affecting the influential range of landmarks in every type. The uniqueness factor comes next, which affects influential range partially. 5) Except type 1, as a result of analysing the correlation between influential range and the physical heights of landmarks, a quadratic equation is revealed, showing that the influential range of landmarks over 200 meters in height shows a radical change. Landmarks can be used as reinforcement tools of legibility, effective tools for landscape management and for the improvement of a community's image. This study on the influential range of landmarks and main cognition factor can be utilized as a landmark management plan and in urban planning, such as a new town plan.

치매환자의 간호의존도 영향요인 (Factors Influencing Care Dependency in Patients with Dementia)

  • 김은주
    • 대한간호학회지
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    • 제33권6호
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    • pp.705-712
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    • 2003
  • Purpose: The purpose of this study was to explore factors that influence care dependency of institutionalized patients with dementia. Method: This study utilized descriptive correlational design. The convenience sample was composed of 110 residents with dementia of two long-term care facilities in Korea. Stepwise multiple regression was used to identify significant factors influencing care dependency in patients with dementia. Care dependency was measured using the Care Dependency Scale, Korean version(CDS-K). Cognition was measured by the MMSE-K. Functional disability was measured by the PULSES Profile. Behavioral dysfunction was measured by the modified E-BEHAVE AD. Result: Care dependency was significantly influenced by cognition, functional disability, behavioral dysfunction, and duration of dementia. This regression model explained 61 % of the variances in care dependency. Cognition explained 37% of the variances, and functional disability explained 21% of the variances. Conclusion: Results of this study suggest that professional caregivers intervene more effectively in caring for their patients with dementia by recognizing the patients cognitive, functional, behavioral disability, and its periodic change. Individually, remaining abilities-focused intervention should be applied to enhance patient to be dependent and to prevent unnecessary independency.

가상현실 콘텐츠를 활용한 인지재활프로그램 훈련이 뇌혈관질환 환자의 인지, 일상생활활동, 상지기능에 미치는 영향 (The Effectiveness of Cognitive Rehabilitation Program using Virtual reality content on Cognition, Activities of daily living, and Upper extremity functions in Cerebrovascular disease)

  • 조영석;김금숙;김영준;박진홍;이건호;백소영;황도연;권기현
    • 한국산학기술학회논문지
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    • 제21권8호
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    • pp.537-545
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    • 2020
  • 본 연구는 회복기 단계에 있는 뇌혈관 질환자를 대상으로 가상현실 콘텐츠를 활용한 인지재활프로그램의 임상적 적용 효과를 알아보았다. 연구방법은 회복기 단계의 뇌혈관 질환자 34명을 대상으로 대조군(16명)과 실험군(18명)으로 나눈 후에 가상현실 콘텐츠 기반의 인지재활프로그램을 적용한 후, 인지기능과 일상생활활동 능력, 상지기능에서의 효과를 비교하고자 하였다. 대조군에는 보편적인 재활치료 프로그램을 실시하고, 실험군에서는 보편적인 재활치료 프로그램과 가상현실 콘텐츠 기반의 인지재활프로그램을 제공하였다. 두 집단 모두 하루 2회(1회 30분씩)씩, 주 5회, 4주간(총 20회기) 실시하였다. 중재 결과, 두 집단 모두 일상생활활동 능력이 모두 유의미하게 향상되었지만(p<.05), 실험군에서의 변화량이 대조군보다 5점정도 더 향상되었다(p<.05). 인지기능에서도 실험군과 대조군이 유의미한 차이를 보였고(p<.05), 변화량에서 실험군이 대조군보다 2점정도의 변화 수치를 보였다(p<.05). 상지기능에서는 대조군과 실험군 간의 유의마한 차이는 없었고(p>.05), 전후 변화량을 비교한 결과 실험군이 대조군보다 0.7점정도 유의미한 변화폭을 보였다(p<.05). 가상현실 콘텐츠를 활용한 인지재활프로그램이 일반적인 재활치료 프로그램에 비해서 일상생활활동 능력과 인지기능에서의 유의미한 향상 폭의 차이가 있다는 것을 확인하는 연구였다.