Browse > Article
http://dx.doi.org/10.5805/SFTI.2018.20.2.167

A Study on the Differences in Cognition of Design Associated with Changes in Fashion Model Type - Exploratory Analysis Using Eye Tracking -  

Lee, Shin-Young (Dept. of Fashion Design, Dong-A University)
Publication Information
Fashion & Textile Research Journal / v.20, no.2, 2018 , pp. 167-176 More about this Journal
Abstract
In this study, an eye-tracking program that can confirm a design cognition process was developed for the purpose of presenting strategic methods to create fashion images, and the program was used to identify what effects fashion models' external characteristics have on the cognition of design. The data for analysis were collected through an eyemovement tracking experiment and a survey, with the focus on the research problem that differences in models' external uniformity will lead to differences in the eye movement for perceiving models and design as well as the image sensibility. The results of the analysis are as follows. First, it was confirmed that the uniformity of model types and the simplicity/complexity of design led to differences in the eye movement directed at design and models and the gaze ratio. Consequently, it is deemed that models should be selected in consideration of the characteristics of design and the intention of planning when creating fashion images. Second, it was found that in terms of the cognition of design, external conditions of models affect design sensibility. A change in models led to a subtle difference in sensibility cognition even when the design condition did not change. Thus, not only the design but also model attributes are factors that should be considered important in fashion planning.
Keywords
cognition of design; eye tracking; fashion model;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Choi, S. K. (2010). A study on the clothing image of checked pattern according to coloration of chromatic and achromatic color. Journal of the Korean Fashion & Costume Design Association, 12(3), 133-143.
2 Choi, S. K. (2012). The consumer evaluation on the clothing image of check pattern colors combined with the black. Journal of Korea Society of Color Studies, 26(2), 41-49.   DOI
3 Choi, S. K. (2014). Consumer sensibility analysis according to separation color, tone, and color combination of stripe pattern shirts. Journal of Korea Society of Color Studies, 28(3), 59-68.
4 'Cognition'. (n. d.). wikipedia.org. Retrieved March 07, 2018, from https://ko.wikipedia.org/wiki/%EC%9D%B8%EC%A7%80
5 Lee, E. J., & Kang, K. A. (2016). A study on the effect of fashion ads based on the theory of Gestalt psychology. Journal of the Korean Fashion & Costume Design Association, 18(3), 37-56.
6 'Data generation diagram'. (n. d.). tobii.com. Retrieved March 07, 2018, from http://developer.tobii.com/an-introduction-to-the-tobiieyex-sdk/
7 Kim, B. J., & Kang, S. J. (2016). Reliability measurement technique of the eye tracking system using gaze point information. Journal of Digital Contents Society, 17(5), 367-373. doi:10.9728/dcs.2016.17.5.367   DOI
8 Kim, Y. S. (2015). Design characteristics of rising designers from the perspective of the perceptual organization and its internal meaning: Focused on the collection of 2015 SS. Korean Society of Basic Design & Art, 16(5), 133-146.
9 Lee, K. H., & Kim, Y. J. (2003). A study on the development of fashion sensibility (Part II). Journal of the Korean Society of Clothing and Textiles, 27(5), 505-516.
10 Lee, S. Y. (2015). Analysis of design concept based on the level of consistency in fashion show models' physical appearance: Focus on S/S Paris collection 2014. Fashion & Textile Research Journal, 17(5), 718-730. doi:10.5805/SFTI.2015.17.5.718   DOI
11 Lim, J. Y. (2009). Male image evaluation according to color coordination of purple and green shirt: Focus on tone in tone coloration. Journal of the Korean Society of Design Culture, 15(4), 466-479.
12 'Tobii EyeX'. (n. d.). tobii.com. Retrieved March 07, 2018, from https://www.airdailyx.net/fsnewsbreaker/2016/1/11/tobii-eyexcontroller-could-this-replace-trackir
13 Moon, J. Y., & Jeong, S. J. (2014). A study on emotion image of dresses according to check patterns and color combinations. Journal of Korea Society of Color Studies, 28(1), 70-82.