• 제목/요약/키워드: coffee food

검색결과 537건 처리시간 0.028초

브랜드 에쿼티에 의한 만족도가 행동의도에 미치는 영향 - 부산 지역 커피전문점을 중심으로 - (The Effect of Brand Equity on Satisfaction and Behavioral Intention - Focused on Specialty Coffee Shops in Busan -)

  • 백종온;박경태
    • 한국조리학회지
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    • 제18권2호
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    • pp.91-105
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    • 2012
  • 본 연구는 부산지역 커피 전문점 브랜드 이용경험이 있는 소비자를 대상으로 브랜드 에쿼티에 의한 만족도가 행동의도에 미치는 영향을 분석하고자 하였다. 실증분석을 위하여 자기기입식(self-administered) 방법을 사용하여 총 330부의 설문지를 배포하였으며 최종적으로 295부(89%)의 설문지가 분석에 사용되었다. 자료처리는 SPSS WIN Version 15.0 통계패키지 프로그램을 사용하여 빈도분석, 신뢰도분석, 요인분석을 실시하였으며 가설 검증은 회귀분석을 통하여 검증하였다. 연구결과 "브랜드 에쿼티(지각된 품질, 브랜드 인지도, 브랜드 이미지)는 만족도에 유의한 영향을 미칠 것이다"의 가설에서는 지각된 품질, 브랜드 인지도, 브랜드 이미지는 만족도에 유의한 영향을 미치는 것으로 나타났으며, "만족도는 행동의도에 유의한 영향을 미칠 것이다"의 가설에서는 만족도가 행동의도에 유의한 영향을 미치는 것으로 나타났다. "브랜드 에쿼티(지각된 품질, 브랜드 인지도, 브랜드 이미지)는 행동의도에 유의한 영향을 미칠 것이다"의 가설에서는 지각된 품질, 브랜드 인지도는 행동의도에 유의한 영향을 미치는 것으로 나타났으나 브랜드 이미지는 행동의도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구 결과를 토대로 커피 전문점의 경쟁력 있는 브랜드 구축을 위해서는 체계적으로 브랜드를 관리하여 소비자에게 자사의 브랜드를 상기시킬 수 있는 전략을 마련하고 브랜드 에쿼티를 효과적으로 강화시키는데 주력해야 할 것이다.

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식품색에 대한 대학생의 기호도에 관한 조사연구 (Examination into Favorable Taste of College Students on Food Colors)

  • 황춘선;박모라;신영자
    • 한국식품조리과학회지
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    • 제8권4호
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    • pp.387-396
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    • 1992
  • This study was conducted to examine the favorable taste of food color for one month of November 1991 With 200 college students consisting 100 male and 100 female students. The color to examine the favorable food was based on Munsell color standard of ten colors such as F. Birren seven colors (red, orange, yellow, yellowish green, green, blue and violet), brown, pink and black. And then, the data of this study was analysed by using frequency(%), mean values, standard deviation, t-test, Chi-square, Spearman correction with SAS Package on the basis of 100% collection and reliable coefficient alpha= .775. The result of this study is summarized as follows. 1. It was shown that the male college students (59%) showed remarkable interest in the food color higher than that of female college students (92%), and that 85% of male students and 97% of female students considered that the food color has an effect on appetite. In addition, the food name having an effect of the food color on appetite appeared in such order as carrot (13.0%), apple (10.9%), spinach (7.0%), cucumber (6.0%) and red pepper (5.6%). The important factor in choosing the favorable food was the taste for both male and female college students, while the male and female students considered the food color as the 4th, respectively, and the 3rd important factor in choosing the favorable food. 2. The favorable food color appeared in order such as orange, red, yellow, yellowish green, green, blue, violet, pink, black and brown colors for the male college students, and in order such as red, orange, yellow, green, yellowish green, brown, violet, black, pink and blue. Also, there was difference between the male and female college students in such colors as brown, yellowish green, blue and pink. It was also shown that there was no relation between the male and female college students in examining the order of favorable food colors and general colors when selecting null hypothesis (ASE: .405). The food name associated with the color was apple for red color, orange for orange color, coffee for brown color, banana for yellow color, lettuce for yellowish green color, spinach for green color, mackerel for blue color, eggplant for violet color, sausage for pink color and bean for black color 3. The favorable color combination of both male and female college students showed red with green, orange with yellow, yellow with green, green with yellow, pink with violet and black with black. In addition, the favorable combination of the male college students indicated brown with black, yellowish green with orange, blue with red and violet with yellow while the female college students did brown with yellow, yellowish green with green, blue with yellow and violet with pink. The favorable combination color showing difference between the male and female college students included orange, brown, violet, pink and black colors. 4. The relation between the food color and terms of favorable taste showed that “light and mild color” is yellow, that “untasty color” is black, that “sourish and puckery color” is orange, that “bitter color” is violet, that “hot color” is red, and that “fresh color” is green which were answered by both male and female college students. However, the male and female college students considered yellow, respectively, and orange as “tasty color”, and black and yellow, respectively, as “sweet color”. Then, the taste term showing difference between male and female college students included “light”, “mild”, “sourish”, “tasty” and “sweet”. Based on the above result of this study, it is apparent that there is a close relation between the food color and appetite while being difference between the general color and taste. In addition to this fact, there is also some differences between male and female college students in the taste of food color.

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3일간의 자기 기입식 기록법을 적용한 대전지역 여고생의 액체수분 섭취실태 (Liquid Intake of Female High School Students by Self-Recording Method for 3-days in Daejeon)

  • 김영아;김영남
    • 한국가정과교육학회지
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    • 제30권4호
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    • pp.83-91
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    • 2018
  • 본 연구는 대전시에 위치한 고등학교 1, 2학년 여학생 235명을 대상으로 자기 기입식 기록법을 적용하여 주중 2일과 주말 1일, 총 3일간의 액체수분 섭취실태를 조사하였다. 액체수분 섭취총량은 838.5 ㎖/일(주중 790.5 ㎖/일, 주말 934.5 ㎖/일)로 2015 한국인 영양소 섭취기준에 제시된 충분섭취량 900 ㎖/일에 미치지 못하였다. 액체수분의 종류별 섭취량 분석 결과, 물의 섭취량이 611.6 ㎖/일로 가장 많았고, 탄산음료(65.7 ㎖/일), 우유(41.6 ㎖/일), 과즙음료(32.8 ㎖/일), 과채주스(25.4 ㎖/일)의 순으로 나타났다. 나머지 음료 8종은 섭취량이 15 ㎖/일 미만이었다. BMI 비만도에 따른 액체수분 섭취량 차이 분석에서 물과 액체수분 섭취총량은 BMI 23.0 이상인 학생이 18.5 미만, 18.5 이상 23.0 미만인 학생보다 많았다. 운동 빈도와 고염식 식습관에 따른 섭취량 차이 분석에서 운동 일수 3일/주 이상, 고염식 식습관 점수 7점 이상인 학생은 탄산음료의 섭취량이 많았다. 건강한 사람이라면 수분의 과잉 섭취로 인한 유해 효과가 없기 때문에 충분한 수분 섭취, 특히 건강 음료의 선택과 관련하여 올바른 교육이 필요하다고 할 수 있다.

여대생에 있어서 흡연양상과 흡연이 영양섭취 및 식습관에 미치는 영향 : 서울시내 여자대학생을 중심으로 (A Study on Nutrient Intake and Food Habits influenced by Smoking for Female College Students in Seoul)

  • 송미숙
    • 보건교육건강증진학회지
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    • 제4권2호
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    • pp.71-94
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    • 1987
  • Aiming to investigate nutrient intake and food habits influenced by smoking for female college students in Seoul, the questionnaire survey for 763 students was carried out. The results of the survey was summarized as follows: 1. 9.7% of students were found as the current smokers and 18.9% of students had experienced of smoking, however stopped smoking at present(experienced smokers) respectively. 2. In the current smokers, they started smoking with friends at the first (58.9%), alone (27.4%), and with seniors (11.0%) respectively. The psychological frustration (52.2%), curiosity (28.4%) respectively motivated smoking behavior at the beginning. The most had smoking usually at the entertaining place such as restaurant. Only 6.4% of current smokers consumed more than 10 cigarettes daily, and 55% of current smokers inhaled deeply into the lung while they smoked. Even 26% of current smokers explained their intention of not smoking after marriage, and also about 95% of current smokers explained to stop smoking in the case of pregnancy. 3. It was found as the fact that the school age, economic status, and parental smoking affected their prevalence of cigarette smoking. The higher their schoolage, the higher smoking showed; the more their money spent and the lower father smoking showed ; the more their money spent and the lower father's educational level, the higher smoking showed; the more drink, the higher smoking showed. 4. The value evaluation of cigarette smoking also affected the prevalence of cigarette smoking. Of the students recognized advantageous parts of smoking, the prevalence of cigarette smoking was higher. 5. Logistic regression analysis was to determine the most effective factor which determined prevalence of cigarette smoking. The most effective factor was value evaluation of cigarette smoking. The order of effective factors was health value of cigarette smoking, their drinking capacity and the value evaluation of change in body weight due to smoking and smoking's advantages. 6. Cigarette smoking showed signs of affecting to food habits. In the case of smoking, the missing rate of taking regular meals was higher, and the frequency rate of taking regular meals was lower. Also, smokers took meals less regularly. Even the smokers took less candy than non-smokers, however, smokers liked to take more coffee, alcohol, and hot tasting food than non-smokers. 7. Smoking seemed to affect the nutritional status. It was found that smokers took many kinds of nutrients insufficiently, therefore their calory intake by age was not reached to RDA.

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천년초 줄기의 항균, 항산화 및 항암효과에 관한 연구 (The Effects of Antimicrobial, Antioxidant, and Anticancer Properties of Opuntia humifusa Stems)

  • 정복미;신미옥;김형락
    • 한국식품영양과학회지
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    • 제41권1호
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    • pp.20-25
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    • 2012
  • 본 연구는 천년초 줄기를 이용하여 항균, 항산화, 항암 등 천년초의 생리활성 효과를 연구하였으며 그 결과는 다음과 같다. 천년초 줄기의 추출물중 gram 양성균인 4가지 균주(Rhodococcus equi, Staphylococcus aureus, Clostridium perfringens, Bacillus cereus)에서 항균 효과가 나타난 것은 메탄올과 핵산층이었으며, 4가지 균주 중 Bacillus cereus를 제외한 3종에 대해서는 우수한 항균효과를 나타냈다. 천년 초 줄기의 peroxynitrite($ONOO^-$) 제거능 측정결과 핵산층을 제외한 메탄올층, 부탄올층, 수층의 항산화 활성은 천년초 줄기 추출물의 농도가 증가할수록 항산화 효과가 유의적으로(p<0.05) 높게 나타났다. 천년초 줄기 추출물의 각 용매별 DPPH 유리기 소거능은 농도가 증가함에 따라 소거능도 유의적으로(p<0.05) 증가하였으며, 부탄올>메탄올>수층>핵산층 순으로 높게 나타났다. 천년초 줄기의 암세포 증식 억제 효과에서 피부암 세포의 경우 $50\sim100{\mu}g/mL$의 농도에서 메탄올층과 핵산층이 수층과 부탄올층에 비하여 유의적으로(p<0.05) 높게 나타났다. 간암세포인 HepG2의 경우 추출물 $100{\mu}g/mL$의 농도를 기준으로 메탄올층이 유의적으로(p<0.05) 높았고, 핵산층>부탄올층>수층의 순으로 나타났다. 대장암세포인 HT-29 역시 메탄올층이 유의적으로 가장 높았고, 핵산층>수층>부탄올층 순으로 나타났다. 유방암세포인 MCF-7은 메탄올층>핵산층>수층>부탄올층 순으로 효과가 높게 나타났다. 이와 같은 결과로 볼 때 천년초줄기의 항균, 항산화, 항암 효과가 높게 나타나 줄기를 활용한 항균제품이나 여러 가지 가공제품을 개발하는데 기초 자료로 활용할 수 있다.

류마티스 관절염 환자의 항산화 영양소 섭취상태와 생활습관 (Antioxidant Nutrient Intakes and Health Behaviors of Rheumatoid Arthritic Patients)

  • 이주희;정은정;이영호;지종대;안홍석
    • 대한지역사회영양학회지
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    • 제13권2호
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    • pp.253-262
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    • 2008
  • Previous studies have indicated that incidence of rheumatoid arthritis (RA) is partly related to the damage of antioxidant systems, but etiology of RA is not fully identified. This study was performed to evaluate nutrient intakes including antioxidants, health related behaviors and food habits of RA patients and controls. RA patient group (n = 68) and sex-matched healthy controls (n = 68) were joined in this study. Nutrient intake was estimated using a semiquantitative food frequency questionnaire. As mean age of RA ($52.9{\pm}13.8$ years) was significantly higher than those of controls ($48.7{\mp}5.9$ years), data were analyzed by using Student's t-test, adjusted for age. There was no significant difference between two groups in body mass index. Compared with those of controls, frequencies of drinking (p < 0.001) and coffee consumption (p < 0.05) of RA groups were lower. RA groups had lower frequencies of fruit (p < 0.01), vegetable (p < 0.05) and fatty meat (p < 0.05) consumptions and balanced diet (p < 0.01), and higher frequencies of fried dishes (p < 0.01), and salty dishes (p < 0.01), compared to controls. The most nutrient intakes including energy intake of RA were tended to be lower than those of controls. Vitamin A, ${\beta}$-carotene and vitamin C intakes were significantly lower in RA than controls (p < 0.001). Daily vitamin A, ${\beta}$-carotene and vitamin C intakes of RA were lower than those of control (vitamin A: RA $360.6{\pm}252.23{\mu}g$ RE, control $844.5{\pm}426.2{\mu}g$ RE, p < 0.001; ${\beta}$-carotene: RA $1450.9{\pm}1019.0{\mu}g$, control $3968.8{\pm}2248.21{\mu}g$, p < 0.001; vitamin C; RA $40.6{\pm}21.48mg$, control $84.7{\pm}40.29$, p < 0.001) These results suggest sufficient consumption of antioxidant nutrients may prevent and improve RA status.

남자 대학생의 골밀도에 따른 생활습관과 식습관 및 영양소 섭취상태에 관한 연구 (The Study of Life Styles, Dietary Habits and Nutrient Intakes of Korean Male College Students Related to the Bone Mineral Density)

  • 김미현;배윤정;연지영;정윤석;승정자
    • Journal of Nutrition and Health
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    • 제38권7호
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    • pp.570-577
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    • 2005
  • The purpose of this study was to investigate the effect of bone mineral density on life styles, dietary habits and nutrient intakes among the male college students. The subjects were divided into four groups; $Q_1$ (calcaneus BMD < 25 percentile, n = 117), $Q_2$ (25 percentile $\le$ calcaneus BMD < 50 percentile, n = 118), $Q_3$ (50 percentile $\le$ calcaneus BMD < 75 percentile, n = 118) $Q_4$ (calcaneus BMD $\ge$ 75 percentile, n = 116). And they were asked about general characteristics, life style, dietary habit, and nutrient intake using questionnaire and 24-hr recall method. They were measured the bone mineral density of calcaneus using quantitative ultrasound. The average age of the subjects of the study was 23.0 yews and the average height, weight, and BMI were 174.7 cm, 69.0 kg, $22.5 kg/m^2$. The bone mineral density in calcaneus was $0.43 g/cm^2$ in $Q_1,\;0.50 g/cm^2$ in $Q_2,\;0.56 g/cm^2$ in $Q_3$, and $0.69 g/cm^2$ in $Q_4$ (p < 0.001). The results showed that $Q_1$ tended to have irregular exercise compared to the other three groups. Compared with $Q_1$ and $Q_2$, the frequency of skipping breakfast was lower in $Q_3$ and $Q_4$. Also the results showed that the $Q_4$ was significantly more often to drink coffee compared with the other three groups (p < 0.01). The mean daily energy intake was 2210.6 kcal ($88.4\%$ of RDA). The intake of energy, vitamin $B_2$, calcium, and zinc did not meet the Korean RDA. Also the $Q_2$consumed significantly lower intakes of protein (p < 0.05) and plant protein (p < 0.05) compared to the $Q_3$ and $Q_4$. The $Q_1$ and $Q_2$ consumed significantly lower intakes of vitamin $B_2$ (p < 0.01) compared to the $Q_3$ and $Q_4$. In conclusion, male student in lower bone mineral density appeared to have unhealthy life styles and dietary habits in terms of irregular exercise, high frequency of skipping breakfast and lower intakes of protein, vitamin $B_2$ showing a strong need proper education on meal practices and exercise habits for the bone health.

Associations between the dietary patterns of pregnant Malaysian women and ethnicity, education, and early pregnancy waist circumference: A prospective cohort study

  • Yong, Heng Yaw;Shariff, Zalilah Mohd;Yusof, Barakatun Nisak Mohd;Rejali, Zulida;Bindels, Jacques;Tee, Yvonne Yee Siang;van der Beek, Eline M.
    • Nutrition Research and Practice
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    • 제13권3호
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    • pp.230-239
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    • 2019
  • BACKGROUND/OBJECTIVES: Little is known about the dietary patterns (DPs) of women during pregnancy. The present study aimed to identify the DPs of pregnant Malaysian women and their associations with socio-demographic, obstetric, and anthropometric characteristics. SUBJECTS AND METHODS: This prospective cohort study included 737 participants enrolled in Seremban Cohort Study between 2013 and 2015. Food consumption was assessed using a validated 126-food item semi-quantitative food frequency questionnaire (SFFQ) at four time-points, namely, pre-pregnancy and at each trimester (first, second, and third). Principal component analysis (PCA) was used to identify DPs. RESULTS: Three DPs were identified at each time point and designated DP 1-3 (pre-pregnancy), DP 4-6 (first trimester), DP 7-9 (second trimester) and DP 10-12 (third trimester). DP 1, 4, and 7 appeared to be more prudent diets, characterized by higher intakes of nuts, seeds & legumes, green leafy vegetables, other vegetables, eggs, fruits, and milk & dairy products. DP 2, 5, 8, and 11 had greater loadings of condiments & spices, sugar, spreads & creamer, though DP 2 had additional sweet foods, DP 5 and 8 had additional oils & fats, and DP 11 had additional tea & coffee, respectively. DP 3 and 6 were characterized by high protein (poultry, meat, processed, dairy, eggs, and fish), sugars (mainly as beverages and sweet foods), and energy (bread, cereal & cereal products, rice, noodles & pasta) intakes. DP 9 had additional fruits. However, DP 12 had greater loadings of energy foods (bread, cereal & cereal products, rice, noodles & pasta), sugars (mainly as beverages, and sweet foods), and good protein sources (eggs, nuts, seeds & legumes). Malays were more likely to have lower adherence (LA) for DP 1 and 10 than non-Malays. DP 2, 8, and 11 were more prevalent among Malays than non-Malays. Women with a higher education were more likely to have LA for DP 10, and women with a greater waist circumference at first prenatal visit were more likely to show LA for DP 11. CONCLUSIONS: DPs observed in the present study were substantially different from those reported in Western populations. Information concerning associations between ethnicity, waist circumference and education with specific DPs before and throughout pregnancy could facilitate efforts to promote healthy dietary behavior and the overall health and well-being of pregnant women.

HPLC를 이용한 카페인의 분석법 개발 및 시판 식품중 함유량 조사 (Development of Analysis Method of Caffeine and Content Survey in Commercial Foods by HPLC)

  • 김희연;이영자;홍기형;이철원;김길생;하상철
    • 한국식품과학회지
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    • 제31권6호
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    • pp.1471-1476
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    • 1999
  • 식품중 분석법에 대한 공정 시험법이 확립되어 있지 않은 카페인에 대해 우리 실정에 적용 가능한 시험방법을 개발, 확립함과 동시에 확립된 시험방법을 토대로 우리나라 국민들의 카페인 식이섭취 실태파악의 기초자료로 활용하고자 식품중의 카페인 함량을 측정하였다. 카페인 정량은 Sep-pak $C_{18}$ cartridge를 이용한 간단한 전처리를 통해 효과적으로 불순물을 제거한 후 메틸알콜-초산-물(20 : 1 : 79)을 이동상으로 하고 ${\mu}-Bondapak\;C_{18}$ 칼럼을 사용하여 파장 280 nm에서 고속 액체크로마토그라피분석을 행하였다. 동 조작조건에서 조사대상 식품군 별인 다류, 아이스크림, 가공유류, 과자류 중 카페인 무함유 식품인 감잎차, 바닐라아이스크림, 우유, 쿠키, 캔디, 사이다를 대상으로 회수율을 검토한 결과는 각각 99.10%, 98.93%, 99.37%, 99.17%, 99.50% 및 99.23%이었고 검출 한계는 $0.1\;{\mu}g/mL$였다. 또한 시중에 유통되고 있는 다류 15종 82품목, 아이스크림 1종 4품목, 가공유류 1종 2품목, 과자류 4종 13품목 및 청량음료 1종 13품목 등 총 22종 114품목을 조사대상 식품으로 하여 식품의 카페인 함량을 분석한 결과는 다음과 같다. 커피중 자판기용커피는 37.50 mg/g, 원두커피는 12.24 mg/g, 인스탄트커피는 19.74 mg/g, 탈카페인 커피는 3.38 mg/g이었으며, 녹차는 leaves(common grade)가 26.10 mg/g, leaves(crude)는 17.00 mg/g, tea bag은 16.30 mg/g이었고, 홍차는 분말에서 16.65 mg/g, tea bag은 10.80 mg/g이었다. 우롱차는 tea bag에서 11.25 mg/g이었으며, 코코아차, 기타 다류인 오가피차, 당귀차 칡차, 두충차, 둥굴레차, 영지차, 생강차, 명일엽차, 감잎차 및 쌍화차 등에서는 검출되지 않았다. 캔음료 중 캔커피 $0.18{\sim}0.75\;mg/g$, 캔녹차 0.11mg/g, 캔우롱차 0.06mg/g, 콜라 $0.06{\sim}0.11\;mg/g$이었으며, 아이스크림 중 커피 아이스크림 $0.05{\sim}0.44\;mg/g$ 초콜릿 아이스크림 $0.04{\sim}0.29\;mg/g$이었고, 가공유류중 저지방 커피우유 0.39 mg/g 및 초콜릿우유 0.04 mg/g이었다. 과자류중 초콜릿함유 과자류는 0.40mg/g 및 비스킷 $0.18{\sim}0.30\;mg/g$이었으며, 초콜릿과 캔디는 각각 $0.40{\sim}1.80\;mg/g$$0.10{\sim}0.47\;mg/g$이었다. 이상의 결과로서 본 시험법은 간단하고 신속하게 다량의 시료를 처리할 수 있는 분석방법으로서 식품중 공정시험법으로 적용할 수 있으며, 또한 본 분석결과를 토대로 우리나라 국민들의 카페인 식이 섭취 실태파악에 기초자료로서 활용이 기대된다.

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HACCP 적용 고속도로 휴게소 식당의 고객 만족도에 영향을 주는 요인 분석 (Analysis of factors affecting customer satisfaction of HACCP applied restaurant in highway service area)

  • 김태형;배현주
    • Journal of Nutrition and Health
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    • 제50권3호
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    • pp.294-301
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    • 2017
  • HACCP 적용 고속도로 휴게소 식당 이용 고객을 대상으로 음식 구매 실태를 조사하고 고객만족도에 영향을 주는 요인을 분석하고자 총 207명의 고객을 대상으로 설문조사를 실시한 결과는 다음과 같다. 고속도로 휴게소 이용 목적 (복수응답)은 화장실 사용 (86.0%), 식사 및 간식 구매 (70.1%), 휴식 (58.5%), 쇼핑 (3.4%)의 순이었고, 고속도로 휴게소 판매 식품의 선택 기준은 음식의 맛 (48.8%), 음식의 위생 (33.3%), 식사 대기시간 (10.7%)의 순이었다. 또한 조사대상자의 44.0%가 HACCP에 대해 알고 있었고, 방문한 고속도로 휴게소 식당이 HACCP 인증업장인 것을 알고 있는 고객은 전체의 16.9%였으며 향후 고속도로 휴게소 식당 중 HACCP 인증업장을 선택하여 방문하겠다고 답변한 경우는 전체의 89.4%였다. 그리고 고속도로 휴게소 식당의 식품 구매 선호도는 식사류 중에서는 우동 (66.2%), 라면 (56.0%), 김밥 (50.7%), 돈가스 (38.2%), 비빔밥 (29.0%) 순이었고, 간식류 중에서는 커피 (73.4%), 음류수 (58.9%), 호두과자 (53.1%), 생수 (52.2%), 핫바 (52.2%) 순이었다. 한편 고속도로 휴게소 음식에 대한 만족도는 음식의 1인 분량, 음식의 위생, 메뉴의 다양성, 음식의 맛, 품질대비 가격 순으로 높았다. 또한 고속도로 휴게소 이용에 대한 전반적인 만족도는 평균 3.24점/5점이었고, 다중회귀분석 결과 음식의 맛 (p < 0.001)과 품질대비 가격 (p < 0.01)이 전반적인 만족도에 유의한 양(+)의 영향을 주었고, 회귀식은 통계적으로 유의한 것으로 분석되었다 (F = 29.782, p < 0.001). 따라서 고속도로 휴게소 식당의 경영자와 관리자는 고객만족도 향상을 위해서 HACCP의 적용을 통해 위생품질관리시스템을 효과적으로 구축한 다음 음식의 맛 개선과 함께 적정 음식 가격 책정을 위한 노력을 지속적으로 수행해야할 것이다.