• 패션비즈니스
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• 제17권1호
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• pp.157-169
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• 2013

The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.

• 복식
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• 제52권4호
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• pp.75-85
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• 2002

The degree of involvement was known to shape the types of decision- process behavior of consumers. The types of information search would be influenced according to the degree of involvement. The purpose of this study was to find out the fashion information sources used in clothing purchase, and to clarify the interrelationship of clothing involvement and information sources. The middle and high school girls in Seoul were the subjects of the study. The information sources were classified into three types; marketer-oriented, internal and personal sources. Fashion informations spreaded by mass media were the most diversely used by teens. Among fashion information sources, ‘my own thoughts and experiences’ was counted as the most important one. And ‘interior and display of the shop’ was more important than the other marketer-oriented informations. Clothing involvement in the aspect of pleasure/symbol showed meaningful correlation with the information of ‘street fashion’, but in the aspect of fashion consciousness, ‘fashion of movie stars and celebrities’was the most significant information source. It seemed that ‘fashion articles in the magazines’ was used to reduce perceived risk in clothing purchase.

• 대한가정학회지
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• 제33권4호
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• 마케팅과학연구
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• 제9권
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• pp.1-17
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• 2002

본 연구의 목적은 MBTI 성격유형별 의복관여와 정보원 사용의 차이를 밝히는 것으로써 선호지표별 차이를 밝힐 뿐 아니라 성격지표 간 역동성을 설명하고자 하였다. 성격유형은 표준화된 MBTI 검사로 측정되었고, 의복관여와 정보원을 측정하기 위하여 질문지를 사용하였다. 연구대상은 서울과 부산에서 2001년 1월과 2월 중에 실시되었던 MBTI 교육 프로그램에 참가했던 성인 여성을 대상으로 편의 표집되었다. 최종 분석에 투입된 자료는 총 275 부이고, 자료분석은 윈도우용 SPSS 10.0K 프로그램을 이용하였으며, 분석방법으로 빈도분석, 요인분석, t-test, one-way ANOVA, 던컨 검정이 사용되었다. 첫째, 의복관여는 '상징적 표현성', '즐거움과 흥미', '유행성'의 세 가지 차원으로 구성되었다. 선호지표 중 외향형(E)이 내향형(I)보다, 감정형(F)이 사고형(T)보다 유의하게 유행관여가 높았다. 기능유형(ST, SF, NF, NT)에서 직관적 사고형(NT)이 '즐거움과 흥미', '유행성' 관여에 유의하게 관심이 낮은 집단이었고, 감각적 감정형(SF)과 직관적 감정형(NF)은 유의하게 높은 집단이었다. 둘째, 소비자가 사용하는 의복 정보원은 '인쇄매체', '전파매체', '전문적', '점포탐색' 의 네 가지 요인으로 구성되었다. MBTI 선호지표 중 외향 -내향(EI) 지표만 '인쇄매체' 사용에서 유의한 차이를 보였고, 외향형이 내향형보다 인쇄매체의 사용이 유의하게 높았다. 인쇄매체를 제외한 정보원에서 성격 유형별 유의한 차이가 나타나지 않았지만 전체 평균값 경향에서 감각형(S)이 직관형(N)보다, 감정형(F)이 사고형(T), 판단형(J)이 인식형(P)보다 전체 정보원 사용이 높은 경향을 보였다.

• 한국의류학회지
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• 제31권12호
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• pp.1721-1732
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• 2007

본 연구는 온라인 의사결정과정에서 온라인 쇼핑속성, 정보원 및 구매의도와 관련된 소비자 정보탐색의 경로모델을 밝히고자 하였다. 연구대상은 미국 남서부지역의 대학교에 재학중인 대학생으로 표본으로 설문조사 하였으며, 총 219명의 이용 가능한 자료가 수집되었다. 자료분석을 위해 요인분석과 LISREL8.53을 이용하여 경로분석을 실시하였다. 연구결과, 소비자의 온라인 의복구매를 위한 정보원은 온라인 정보원, 소매점 정보원, 대중매체의 세 가지 유형으로 분류되었다. 특히, 온라인 의복구매를 위해 소매점 정보원(점포내 디스플레이, 제조업체의 팜플렛 또는 카달로그)을 더 많이 이용하는 것으로 나타났다. 추정된 경로모델을 살펴보면, 온라인 쇼핑속성의 중요도가 정보탐색에 유의한 영향을 미쳤다. 특히 온라인 의복 구매시, 소비자의 온라인 정보원 이용은 거래관련속성 즉 구매유인서비스(incentive service)에 의해 가장 크게 영향을 받는 반면, 소매점 정보원 이용은 심미성, 가격 등의 제품 및 시장관련속성의 중요도에 의해 더 크게 영향을 받는 것으로 나타났다. 또한 소비자의 세가지 탐색유형 모두 구매의도에 정적인 효과를 보이고 있었으며, 다른 정보원에 비해, 소매점 정보원 이용이 온라인 의복구매의도에 가장 큰 효과를 보였다. 따라서, 본 연구는 온라인 쇼핑속성별 소비자의 차별화된 정보탐색 패턴이 온라인 구매의도를 증가시키고 있음을 확인함으로써, 의류제품의 멀티채널 소매전략(Multi-channel retailing) 방향이 논의되었다.

• 대한가정학회지
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• 제41권9호
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• pp.55-67
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• 2003

The purpose of this study was to find out the source of information and clothing benefits of female university students according to their shopping orientations. 340 female students living in Seoul were surveyed and the following results were found: Female students were divided into recreational shoppers and convenience shoppers according to their shopping orientations. Recreational shoppers exhibited interest in self-improvement, individuality, economy, and convenience shoppers in practicality of clothing benefits. Recreational shoppers focused higher value on gathering information than convenience shoppers and prefer information they gain in store display and mass communication media. Recreational shoppers have higher value on self-actualizing than social affiliation value. The findings indicate that shopping orientation can be used effectively to segment the female university students market and the finding of this study contribute to the development of strategies for clothing producer or retailer to provide a strong means to satisfy their shoppers' needs.

• 한국의상디자인학회지
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• 제22권2호
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• pp.1-18
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• 2020

The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.

• 대한가정학회지
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• 제34권2호
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• pp.99-116
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• 1996

The purpose of this study is, to analyze the relationship between level of clothing involvement and use of information sources. Data was obtained from 130 middle-elderly women living in Chonju, Iri. And it was analyzed by frequency, percent, mean, ANOVA, $\chi$2-testk. The results of this study were as follows : 1) Groups were divided into high and low involvement according to involvement level. 2) The higher was clothing involvement, the lower was age, the higher was education, and the more was income. 3) The higher was clothing involvement, the higher was use df information sources. Groups used mostly information sources by personal media or observation, experience. 4) The high income group used impersonal information source, the low income group used mostly personal information source.

• 대한가정학회지
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• 제27권1호
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• pp.9-17
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• 1989

The purpose of this study is to explore the use of fashion information source and the consumer dissatisfaction factors in the purchase and use of clothing, and to explain the relationships between the use of fashion information source and the consumer dissatisfaction factors of young man. For the study, data were collected from 254 freshman, 258 male seniors, and 229 unmarried male workers using the questionaire method. The data from 741 respondents were analyzed by Pearson's Product-moment coefficient corrleation, ANOVA, T-TEST, and Scheff Test. The results of the study are as follows : 1. There were significant differences in the use of information source such as. 1) according to the group, the impersonal advocate source, and the impersonal independent source. 2) according to the job, the impersonal advocate source. 2. There were significant differences in the consumer dissstisfaction factor such as. 1) according to the group, the "product assortment" related factor. 2) According to the job, the "quality" related factor. 3. There were partly significant relationships between the use of information source and consumer dissatisfaction factor. 1) In the young men, the use of the impersonal advocate source, impersonal independent source, personal independent source, and observation had correlated with the dissatisfaction factor related to "purchase-decision making".

• 한국생활과학회지
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• 제18권4호
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• pp.923-932
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• 2009

This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.