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http://dx.doi.org/10.12940/jfb.2013.17.1.157

A Study on Fashion Leadership of Clothing and Make-up, Information Sources, and Ongoing Information Search  

Lee, Juyoung (Dept. of Fashion Design, Soongeui Women's college)
Publication Information
Journal of Fashion Business / v.17, no.1, 2013 , pp. 157-169 More about this Journal
Abstract
The purpose of this study was to analyze clothing fashion leadership and make-up fashion leadership of women's university students and investigate the relationships of information sources and ongoing information search. To achieve the purposes, a questionnaire was conducted to 400 female students from September 21 to October 30, 2011. The final data was analyzed with spss 17.0 program. The results were follows. First, It was found that information sources were classified 3 factors of marketer source, personal source, and mass media source. Second, there were significant differences of clothing fashion leadership and make-up fashion leadership by major and clothes and cosmetics purchasing expenses. Third, there were significant differences of clothing information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Forth, there were significant differences of make-up information sources and ongoing information search by major and clothes and cosmetics purchasing expenses. Fifth, there were significant relations of clothing/make-up fashion leadership, information sources, and ongoing information search. Thus, it was found that clothing fashion leadership and make-up fashion leadership are related to information sources and ongoing information search.
Keywords
clothing fashion leadership; make-up fashion leadership; information sources; ongoing information search;
Citations & Related Records
Times Cited By KSCI : 9  (Citation Analysis)
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