• 한국의류학회지
• /
• 제31권5호
• /
• pp.670-679
• /
• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

• 한국가정과교육학회지
• /
• 제12권1호
• /
• pp.75-87
• /
• 2000

The purpose of this study is to find out how middle and high school girls show their clothing attitudes and their life-style. clothing behavior. use their ornaments according to demographic variables. The subject of this study consists o 345 middle and high school girls living in Chung-Nam Province and Taejon Metropolitan City. SPSS/PC+ program was utilized to calculate frequency(N) mean value(M) and standard deviation (SD) for statistical analysis. Differences among the populations are examined through t-test. F-test and X2-test. The results of this study are as follow : 1. Correlation between the life style and demographic variables. Especially. life-style has significant difference(p<. 05) according to type of school. middle school girls have high tendency in the type of modern and fashion. Life-style has significant difference(p< .01) according to level of achievement studying, high level girls has high tendency in the type of practical and secure. 2. Correlation between the clothing behavior and demographic variables. According to type of school. middle school girls showed higher than high school girls in clothing conformity and clothing aesthetics. According to level of achievement studying, high level girls have high tendency in clothing conformity and clothing modesty. 3. Correlation between the use their ornaments and demographic variables. Buying the ornaments, higher-level achievement studying girl’s get information in show window. but lower-level achievement studying girl’s get information in TV or radio. The use of ornaments according to the site of school, most of school girls who live in small city or town use the ornaments as usual school life but school girls who live in big city use the ornaments to look good on their clothes. Following suggestions can be made based on the discussions above: It is necessary for us to have correct understanding about the correlation between the ornaments and clothing of school girls in order to lead them to have appropriate clothing behavior. Furthermore. it is required to construct a bridge linking a course of study to rational habits guidance which will provide us more appropriate tools for clothing behavior guidance.

• 한국의류산업학회지
• /
• 제19권3호
• /
• pp.289-295
• /
• 2017

This study aims to develop clothing sales forecast system using weather information. As the annual temperature variation affects changes in daily sales of seasonal clothes, sales period can be predicted growth, peak and decline period by changes of temperature. From this perspective, we analyzed the correlation between temperature and sales. Moving average method was applied in order to indicate long-term trend of temperature and sales changes. 7-day moving average temperature at the start/end points of the growth, peak, and decline period of S/S clothing sales was calculated as a reference temperature for sales forecast. According to the 2013 data analysis results, when 7-day moving average temperature value becomes $4^{\circ}C$ or higher, the growth period of S/S clothing sales starts. The peak period of S/S clothing sales starts at $17^{\circ}C$, up to the highest temperature. When temperature drops below $21^{\circ}C$ after the peak temperature, the decline period of S/S clothing sales is over. The reference temperature was applied to 2014 temperature data to forecast sales period. Through comparing the forecasted sales periods with the actual sales data, validity of the sales forecast system has been verified. Finally this study proposes 'clothing sales forecast system using weather information' as the method of clothing sales forecast.

• 복식
• /
• 제50권8호
• /
• pp.99-111
• /
• 2000

The purposes of this study were to segment the elderly women's apparel market according to their benefits sought and to develop the profiles of each segment. Questionnaire survey was done to 500 elderly women aged over 55 in Chonbuk province from Mar. 1. to Mar. 15, 2000, and 360 questionnaires were used. Frequencies, percentages, means, factor analysis, cluster analysis, $\chi$$^2$-test, and ANOVA were done with SPSS Win+. Duncan's Multiple Range test was followed. The factors of clothing benefits ere consisted of fashion, brand loyalty, economy, practicality, activity, and utility. The elderly women segmented into 4 groups of the reasonability pursuit, th economy & practicality, the benefit unconscious, and the fashion & brand pursuit. The fashion information sources were divided into mass communication-dominated source and point-of-purchase & consumer-dominated source. The factors of store patronage criteria were divided into product assortment, convenience, and additive service. The economy and practicality pursuit selected their clothing with the help of others, used any kind of information sources less, considered convience of the store more, shopped at traditional market, group size was the biggest, was the oldest, and educated less. The reasonability pursuit selected their clothing by themselves, used all kind of information sources, considered many facets of stores, shopped at department store, was younger, healthier, educated more, and lived with husband more. The benefit unconscious spent less money to their clothing, lower usage of information sources, selected their clothing with the help of others, considered all facets of stores less, shopped at moderate or volume zone apparel market or traditional market, was older, healthy, and involved the widowed more. The fashion and brand pursuit spent more money to clothing, considered the product assortment or additive service of store more, shopped at department store, and selected their clothing by themselves, group size was the smallest, was younger educated more, healthy, and showed a tendency of living with husband.

• 한국의류학회지
• /
• 제39권3호
• /
• pp.457-467
• /
• 2015

The demand for coverall-type protective clothing are increasing in many industrial fields; however, it is impossible to evaluate the wearers' apparel fit because there is no commercialized pattern in the market. This study produces a manual for the process of acquiring patterns by separating PPE products into pieces to provide information on acquiring patterns. The analysis was on coverall-type non woven protective clothing in the domestic market, and 4 panels examined the validity, reliability, and efficiency of various possible methods on each step of process. Five steps were conducted to acquire patterns removing wrinkles, marking seams lines, separating seams, and pattern completing. The process of converting these into pattern files was designed through three procedures of digitizing, editing, and exporting and detailed stages. Fitting tests were undertaken, real patterns by actual modeling and pattern files by virtual modeling; all showed similar forms with outfits wearing ready-made protective coveralls. This study sought the most efficient and objective method of virtual modeling and proposed it as a manual. It is expected for the pattern reverse-designing manual through products analysis presented in this study that would be a helpful addition of information to the pattern tracing of pattern-less clothing products.

• 한국의류학회지
• /
• 제36권7호
• /
• pp.690-702
• /
• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• 한국의류학회지
• /
• 제43권5호
• /
• pp.605-619
• /
• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제16권9호
• /
• pp.2867-2881
• /
• 2022

This study investigates fashion Artificial Intelligence (AI) curation services to expand sustainable consumption. We analyzed the factors that affect the AI fashion curation service experience of women in their 20s and 30s using their clothes. An online survey was conducted from March 29, 2021, to June 4, 2021, for women of the previously mentioned age groups residing in the metropolitan area. Before answering the questionnaire, they installed the "Style Bot" application on their phone, took five or more photos of their clothes according to the manual provided by the application, stored them in a virtual wardrobe on the application, and then responded to the questionnaire using the AI recommended coordinating function. The effect of the properties of fashion AI curation service application on the use of clothes was investigated. Among the attributes of the fashion AI curation service application, convenience, speed, and usefulness were found to have a positive effect on the use of clothes, and promptness had no effect. Second, regarding the impact of clothing utilization on environmental sustainability, clothing utilization was found to have a positive effect on environmental sustainability. Third, environmental sustainability was found to have a positive effect on satisfaction. Fourth, clothing utilization had a positive effect on satisfaction. Thus, fashion AI curation service would help promote service development so that clothes could be used actively through an in-depth understanding of the properties of these services. Finally, the results of this study would contribute to promoting environmental sustainability.

• 한국의류학회지
• /
• 제31권12호
• /
• pp.1721-1732
• /
• 2007

본 연구는 온라인 의사결정과정에서 온라인 쇼핑속성, 정보원 및 구매의도와 관련된 소비자 정보탐색의 경로모델을 밝히고자 하였다. 연구대상은 미국 남서부지역의 대학교에 재학중인 대학생으로 표본으로 설문조사 하였으며, 총 219명의 이용 가능한 자료가 수집되었다. 자료분석을 위해 요인분석과 LISREL8.53을 이용하여 경로분석을 실시하였다. 연구결과, 소비자의 온라인 의복구매를 위한 정보원은 온라인 정보원, 소매점 정보원, 대중매체의 세 가지 유형으로 분류되었다. 특히, 온라인 의복구매를 위해 소매점 정보원(점포내 디스플레이, 제조업체의 팜플렛 또는 카달로그)을 더 많이 이용하는 것으로 나타났다. 추정된 경로모델을 살펴보면, 온라인 쇼핑속성의 중요도가 정보탐색에 유의한 영향을 미쳤다. 특히 온라인 의복 구매시, 소비자의 온라인 정보원 이용은 거래관련속성 즉 구매유인서비스(incentive service)에 의해 가장 크게 영향을 받는 반면, 소매점 정보원 이용은 심미성, 가격 등의 제품 및 시장관련속성의 중요도에 의해 더 크게 영향을 받는 것으로 나타났다. 또한 소비자의 세가지 탐색유형 모두 구매의도에 정적인 효과를 보이고 있었으며, 다른 정보원에 비해, 소매점 정보원 이용이 온라인 의복구매의도에 가장 큰 효과를 보였다. 따라서, 본 연구는 온라인 쇼핑속성별 소비자의 차별화된 정보탐색 패턴이 온라인 구매의도를 증가시키고 있음을 확인함으로써, 의류제품의 멀티채널 소매전략(Multi-channel retailing) 방향이 논의되었다.

• 한국의류학회지
• /
• 제40권4호
• /
• pp.631-640
• /
• 2016

The youth-pursing syndrome is especially amplified through a variety of media due to medical technology development, increases in social activities, and influence. This study discusses the relationship of youth-pursuing, media appearance information interest, and media contact responses focused middle-aged women. Data were collected from 245 females aged 40-65 in Seoul, Daejeon and Chungbuk area residents. The SPSS WIN 21.0 program analyzed the data by descriptive statistics, factor analysis, and regression analysis. Youth-pursuing derived social, psychological, and outward factors. Only an outward factor of these three dimensions influenced a significant media appearance information interest, and media contact response. The regression analysis results for chronological age and cognitive age, cognitive age influenced all variables significantly (three factors of youth-pursuing, media appearance information interest, and media contact response). But chronological age influenced significantly only the media appearance information interest. This study verified the relationship of youth-pursuing and media variables (media appearance information interest and media contact response).