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http://dx.doi.org/10.5850/JKSCT.2016.40.4.631

The Relation of Youth-pursuing, Media Appearance Information Interest, and Media Contact Response of Middle-aged Women -Influence of Chronological Age and Cognitive Age-  

Jun, Ji Hyun (Dept. of Clothing & Textiles, Chungnam National University)
Rhee, Young Sun (Dept. of Clothing & Textiles, Chungnam National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.40, no.4, 2016 , pp. 631-640 More about this Journal
Abstract
The youth-pursing syndrome is especially amplified through a variety of media due to medical technology development, increases in social activities, and influence. This study discusses the relationship of youth-pursuing, media appearance information interest, and media contact responses focused middle-aged women. Data were collected from 245 females aged 40-65 in Seoul, Daejeon and Chungbuk area residents. The SPSS WIN 21.0 program analyzed the data by descriptive statistics, factor analysis, and regression analysis. Youth-pursuing derived social, psychological, and outward factors. Only an outward factor of these three dimensions influenced a significant media appearance information interest, and media contact response. The regression analysis results for chronological age and cognitive age, cognitive age influenced all variables significantly (three factors of youth-pursuing, media appearance information interest, and media contact response). But chronological age influenced significantly only the media appearance information interest. This study verified the relationship of youth-pursuing and media variables (media appearance information interest and media contact response).
Keywords
Youth-pursuing; Media appearance information interest; Media contact response; Chronological age; Cognitive age;
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Times Cited By KSCI : 9  (Citation Analysis)
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