• 한국의류학회지
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• 제27권7호
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• pp.789-799
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• 2003

The purpose of this study was to find out clothing evaluation criteria and purchase intention according to consumers' shopping orientation and demographic factors when they shop online. The subjects were 240 men and women living in the metropolitan area. For data analysis, factor analysis, cluster analysis, ANOVA, t-test, Duncan test and descriptive statistics were conducted. The results are as follows: 1. Important clothing evaluation criteria were considered in order of price, style, fit, size and product guarantee etc. Purchase intention was showed more highly when products are related to low involvement than high involvement. 2. Consumers with high hedonic and utilitarian shopping orientation considered clothing evaluation criteria more importantly but showed low level of purchase intention in cyber shopping. And consumers with low hedonic and utilitarian shopping orientation considered clothing evaluation criteria less importantly but showed high level of purchase intention in cyber shopping. 3. There were significant differences in evaluation criteria and purchase intention according to demographic variables. Especially women considered evaluation criteria more importantly and had higher level of purchase intention than men.

• 한국의류학회지
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• 제30권7호
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• pp.1066-1077
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• 2006

The purpose of this study was to investigate the effect of store attributes, purchasing experience, clothing product evaluation and store trust on store loyalty of discount store. With convenience sampling, the research was surveyed to women who have bought apparels at the discount store. The 374 responses were analyzed by frequency analysis, factor analysis, reliability test, t-test and hierarchical regression analysis. The results were as follows. First, the clothing product evaluation was significantly affected by the variety of products, reliable advertisement, good display, convenient store location, purchasing cost and buying experience of PB apparel. Second, the trust of discount store was significantly affected by store attributes, purchasing experience and clothing product evaluation. Third, the discount store loyalty was analyzed as fashion store loyalty. The store loyalty was affected by purchasing experience and clothing product evaluation. Fourth, the clothing product evaluation and store loyalty were appeared high by people who had bought PB, PNB and trendy apparels.

• 대한가정학회지
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• 제29권1호
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• pp.37-49
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• 1991

The purpose of this study was to investigate the visual effects of clothing design. The specific objectives were: 1) to develop a clothing design evaluation instrument using semantic differential scales for the purpose of measuring visual responses with clothing design: 2) to identify the factor structure of the clothing design evaluation instrument: 3) to test the differences of perception to the clothing design depending on sex and knowledge about clothing design. The major findings were: 1. 37 pairs of descriptors of clothing form were found to include five factor dimensions (total variance:62.1%). Five major factors were found: attractiveness, practicability, elegance, comfort, hardness and softness. 2. for the visual evaluation of silhouettes, there were significant differences. H-line was explained by the simple image. A-line was explained by the comfortable image. V-line was explained by the mature and refined image. X-line was explained by the attractive and femine image and evaluated positively. 3. For the visual evaluation of observers, there were partly significant differences depending on sex and knowledge about clothing design in the observers' responses. But there were greater differences depending on sex than knowledge about clothing design in the observers' responses.

• 대한인간공학회지
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• 제27권4호
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• pp.45-58
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• 2008

Ergonomic techniques have been required to analyze the effectiveness of functional clothing design improvement in a systematic and analytic manner. The goals of the present study are to: (1) comprehensively and analytically examine the effectiveness of clothing improvement by using the relationship analysis between clothing design components (D) and ergonomic evaluation measures (E) and (2) prove the usefulness of cost-effectiveness analysis for clothing design optimization. The cost effectiveness analysis is comprised of the preliminary evaluation based on expertise and the in-depth evaluation where the D-E relationship analysis is applied. As a result of the cost effectiveness analysis applied to flame-proof clothing, an optimal design was identified by analyzing costs and qualitative/quantitative effects. In the preliminary evaluation, the expected effectiveness of each design alternative on wear efficiency and wear comfort was estimated. In the in-depth evaluation, however, the effectiveness of each design alternative was analyzed by quantitative evaluation in a wearing test using a questionnaire prepared based on the D-E relationship analysis. It was concluded that the D-E relationship analysis and the cost-effectiveness analysis are useful for comprehensive evaluation and optimization of functional clothing design.

• 복식문화연구
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• 제12권6호
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• pp.984-998
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• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.

• 복식
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• 제55권7호
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• pp.89-100
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• 2005

The purpose of this study was to find out differences of visual evaluation according to perceiver's personality(introvert-extrovert) and clothing styles. Subjects were 120 women in age from 18 to 31 years in Seoul. The stimuli of 7 clothing styles were used for visual evaluation. Three dimensions of visual evaluation were derived by falters analysis: elegance, activity individuality, and fashionability. The pants suit was estimated low in activity individuality and fashionability, but the hip-hop style high in activity individuality. The skirt suit was rated high in elegance, but the 8th length pants low in elegance. Personality had significant influences on the evaluation of activity individuality. Extrovert women perceived all stimuli to be more active and individual than introvert. Fashionability factor had an interaction effect by personality and clothing expenses. The introvert women in low clothing expenses group evaluated the stimuli to be more fashionable than the introvert in high clothing expenses group. There were significant differences in preference of all clothing styles according to personality. Extrovert women liked 8th length pants more than introvert. The introvert women in low clothing expenses group liked the skirt suit less than the extrovert.

• 한국의류학회지
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• 제25권3호
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• pp.560-568
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• 2001

The aim of the present study was to measure intra-individual consistency in clothing and fabric evaluation and to examine its relation to the ratings. A sample of 93 female and 97 male university students rated clothing of 4 styles of daytime wear and 2 fabrics on 15 pairs of polar adjectives twice in 7-days interval. Correlation coefficients between the two ratings for each subject, intra-individual consistency in the evaluation, ranged from -0.12 to 0.89 and mean coefficient was 0.63 of female and -0.01 to 0.78 and mean coefficient was 0.54 of male. Based on the coefficients, the subjects were classified into three groups: high, medium, and low intra-individual consistency. Analysis of variance of mean ratings by the three groups revealed that significant difference existed in 24% of female and 23% of male in 90 combinations of 6 clothing and 15 semantic differential scales. Female of subjects with high intra-individual consistency were most likely definite to evaluate clothing, whereas the ones with low were least. But male subjects were not definite. Mean correlation coefficients for style evaluation subscales of female was 0.39, but male was 0.44. Among the semantic differential scales, high stability in the two ratings was observed for the synthetic clothing evaluation. Correlation coefficients for each clothing obtained from the mean score of the subjects in each semantics differential scale were around 0.98, including that the mean scores of the subjects in each scale could yield excellent stability in clothing evaluation.

• 한국의류학회지
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• 제18권2호
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• pp.170-179
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• 1994

The purpose of this study was to identify the constructing factors and the hierarchy of the female clothing image evaluation made by male university students. 'rho instruments developed by the precedent study of In Hee Chung(1992) was used compare the female clothing image evaluation made by male university students with that by (emale students. The results were 1. 5 factor - modernity, grace, activeness, uniqueness, masculinity were found out as constructors of female clothing image evaluation made by male university student. 2. Eleven clusters were determinted to exist. The clusters classified as the main groups were 'modem and romantic image' and 'classic and straight image.'

• 한국의류학회지
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• 제26권11호
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• pp.1638-1648
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• 2002

In this study, we classified adjectives to represent the image of clothing materials as the fundamental process for evaluation of the images on various fabrics and reviewed hierarchy and evaluation dimensions regarding the image of clothing materials. The adjectives to express the image of clothing materials were extracted from Fashion Magazine and Fashion Trend Book The similarity among adjectives was measured by pair-wise comparison without showing fabrics. From the result of the cluster analysis, 87 adjectives were finally extracted through the integrated processing of the adjectives with similar meaning and a close distance. Through the cluster analysis, the hierarchy of the clothing material images was examined. The clothing material images were classified into 12 primary sub-clusters such as ‘feminine', ‘warm', ‘neat', ‘classical', ‘pastoral.' ‘casual', ‘modern'. ‘ambiguous', ‘primitive', masculine', ‘abundant', and ‘arranged'. The dimensions evaluating the clothing material images were also developed using the multi-dimensional scaling method. A 4-dimensions and 8-axes system was established, which is composed of ‘masculine-feminine', ‘new-old', ‘casual-classical', and ‘ambiguous-arranged' images.

• 한국의류산업학회지
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• 제25권4호
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• pp.508-519
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• 2023

Muscle reduction owing to aging causes changes in physical function among the elderly. Fitness compression wear reduces fatigue by compressing the main muscles, expanding blood vessels, and rapidly discharging lactic acid. The effect of clothing pressure when wearing fitness compression wear for the elderly was objectively and subjectively evaluated for six women aged 55-64 years. The evaluation clothes were three types of tops and bottoms, one type of design (A) preferred among the existing compression wear, and two types of design (B and C). The objective evaluation items included clothing pressure, blood flow, surface temperature, and subjective satisfaction. It was found that clothing A had the highest clothing pressure in the straight posture and five fitness movements. Blood flow increased the most when wearing the evaluation clothing. The surface temperature was found to be the highest for clothing C, and subjective satisfaction was found to be the best when wearing evaluation clothing B. If the tensile strength was low and the tensile elongation was high, as in evaluation clothing B, it was recognized as appropriate clothing pressure, and the subject was subjectively satisfied. When manufacturing fitness compression wear in the future, it will be possible to increase users' objective and subjective satisfaction with wearing it, if the incision of the garment were placed at the location of the line of non-extension (LoNE), and appropriate material characteristics are applied.