A Study on Female Clothing Image Evaluation by Male University Students

남자대학생의 여성복 이미지 평가 연구

The purpose of this study was to identify the constructing factors and the hierarchy of the female clothing image evaluation made by male university students. 'rho instruments developed by the precedent study of In Hee Chung(1992) was used compare the female clothing image evaluation made by male university students with that by (emale students. The results were 1. 5 factor - modernity, grace, activeness, uniqueness, masculinity were found out as constructors of female clothing image evaluation made by male university student. 2. Eleven clusters were determinted to exist. The clusters classified as the main groups were 'modem and romantic image' and 'classic and straight image.'