• The Research Journal of the Costume Culture
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• v.11 no.3
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• pp.340-351
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• 2003

The purpose of this study was to examine the effect of clothing type and hair style on men’s impression formation. The experimental design was 4×2×2×2 (clothing type×hair style×perceiver’s age×perceiver’s role) factorial design with between-subjects design. The stimuli of color photographs of male in his 20's model and semantic differential scale were used. The data were obtained from questionnaires completed by 881 men and women in the metropolitan area of Seoul. The SPSS package was used for data analysis which includes factor analysis, t-test, and Cronbach’s a to measure the reliability. This study showed the following results. Four factors were derived to account for the dimensions of impression formation. These were dignity, activity, individual character, and social intercourse. Men evaluated individual character factor higher than women did. Dignity factor was evaluated higher by students, while social intercourse factor was evaluated higher by office workers. The clothing type of shirts/pants was evaluated to be more active and more sociable than of jacket/pants. Men wanted to exhibit natty image and women did elegant image through clothes.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.97-109
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• 2022

The purpose of this study is to examine the structural relationship among the pursuit benefits in clothing materials, the attitude toward natural dyeing products, and the purchase intent among consumers interested in natural dyeing products. For this study, 489 men and women in their 20s to 60s were surveyed, and the data was analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of the analysis were as follows. First, of the pursuit benefits in clothing materials, function and originality factors had a significant and positive impact on the purchase intent of natural dyeing products. Second, of the pursuit benefit of clothing materials, functions, sustainability, and originality significantly and positively impacted the emotional and cognitive attitude toward natural dyeing products. Third, the emotional and cognitive attitude toward natural dyeing products had a significantly positively impacted the purchase intent. Fourth, in the relationship between the pursuit benefits in clothing materials and the purchase intent of natural dyeing products, the emotional and cognitive attitudes toward natural dyeing products were shown to have partial mediating effects.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.387-395
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• 2004

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for jacket. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, regression were used for statistical analysis by SPSS WIN 11.0. The results of this study were as follows; 1. In Spring\ulcornerFall season, 6 factors were extracted as hand factor and 2 factors as sensibility factor of textiles for jacket. 2. 6 factors were extracted as hand factor and 2 factors as sensibility image in Summer. 3. 6 factors were extracted as hand factor and 2 factors as sensibility image in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image at each season. 5. There were significant correlations between hand and sensibility image in Spring\ulcornerFall and Summer. 6. Hand and sensibility image were related to the preference to textiles for jacket in Spring and Winter.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.397-408
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• 2016

This study explores factors that influence the development of creative ideas among apparel design students. This research is to understand how past experience (especially in art and design), influences the development of creative ideas in apparel design. The interaction between two related elements of student experience and work process is explored. A design process model based on Wallas's (1926) creative problem-solving process and Koberg and Bagnall's (1974) design process was used in the context of a beginning-level apparel design course comprised of Korean and Chinese students at a university in Seoul, South Korea. The results show that students with past experience in art and/or design performed differently than inexperienced students when faced with the same stimulation. Significant differences were also observed between experienced and inexperienced students in the development of creative ideas.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1138-1152
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• 2010

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.747-764
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• 1995

The purpose of the present study were 1) to identify the dimensional structure of impression formed of a female figure, 2) to analyze effects of several elements of apparel design on impression formation of the figure in suit. The experimental materials developed for this study were a set of stimuli and a response scale. The stimuli consisted of 60 drawings made by identical manipulations of 3 indepndent variables in 3 clothing styles(suit, dress and pants with blouse). The independent variables were (1) five clothing colors (red, blue, yellow, white and black), (2) two lengths(short/long) of suit skirt, dress, and pants (3) two types of blouse and dress collars (shirt collar/ribbon collar). The 7-point semantic differential response scale to measure the dependent variables (formed impressions of the female figure) was composed of 37 bipolar adjectives. Further- more, two open-ended questions were used for interpretation of the reponses. The study proceeded in three independent experimental part was based on the 3 clothing styles using a 5(color)$\times$2(length)$\times$2(collar) factorial design. Subject were 200 female undergraduate students reandomly assigned to one of 20 combinations in each part of the experiment. The data were analyzed by factor analysis, 3-way ANOVA and Multiple Classification Analysis. Five factors emerged to account for the dimensional structure of impression of the female figure in specific attire. These factors included three basic dimensions of impression identified as potency, activity and evaluation, confirming the results of previous studies. Result from open-ended questionaire supported the theoretical perspective of Schneider, Hastorf and Ellsworth on the procedure of impression formation.

• The Research Journal of the Costume Culture
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• v.19 no.5
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• pp.945-956
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• 2011

The purpose for this paper is to categorize and analyze the aesthetic characteristics of graphic factors in contemporary fashion design by media source. Focused on play-instinct visual expression in contemporary fashion design and adopted media source following the way of communication design. A variety of literatures and online sites for graphic factors in contemporary fashion was studied. The standard of media source is classified as graphic media-source: photography media-source, typography media-source, illustration media-source. With this standard, expressed ways are as followings. First, graphic media-source in play-instinct expressional fashion design is mostly borrowing existed character or using designer's brand logo. Second, photography media-source in play-instinct expressional fashion design is placed photograph of social issued people in front of shirt. Third, typography media-source in play-instinct expressional contemporary fashion design is mostly expressed social messages or designer's name in brand. Fourth, illustration media-source is the best way to express play-instinct visual expression. Based on these, aesthetic characteristics of graphic factor in contemporary fashion by media source are classified as three: social words, playfulness and information transference. Frequency ratio using media source per aesthetic characteristics is different and these are able to categorize expression way and image feature. In conclusion, expressional way of graphic factors in contemporary fashion design became diverse as social and cultural changing. Frequency of graphic factor use in contemporary fashion is increased than before. This paper suggested that fashion design is one of the way of communicating with people and should be analyzed graphic factors in contemporary fashion design.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.93-103
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• 2006

The purpose of this study was to understand the consumption of adolescents by investigating the influences on their clothing purchasing influence and the effects of family communication and clothing interest. The questionnaires used for the were conducted for this study analysis was and were distributed to four Middle schools and two High schools which were located in Seoul. and 576 responses questionnaire were used for data analysis. Using SPSS package, factor analysis, reliability, Pearson correlation, regression, ANOVA, Duncan's Multiple Range test, and t-test were applied. The study results of this study are as follows: First, the influence of clothing purchasing influence of adolescents was higher than the parents' purchasing influence. Second, there were negative correlations between two levels of family communication, controlled and opened communication. But, but positive correlations between controlled communication and clothing interest, and between clothing interest and purchasing influence there were positive correlations. Third, there were partially significant differences among demographic factors and levels of communications, clothing interest and purchasing influence. Fourth, for male students social status, opened communication, and clothing interest had an effect on purchasing influence for male students and for female students clothing interest and both controlled and opened communication influenced were affecting purchasing influence for female students.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1015-1027
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• 2011

This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative research methodology. Apparel design is one of the most important factors to determine consumer consumption and attitude; however, limited studies have examined them. This study provides essential cues for an apparel industry suffering from dramatically fluid market situations. Based on a qualitative analysis of the focus group interviews, researchers establish three categories (basic elements, elements generated by apparel, and elements experienced by consumer) of apparel design elements that are consistent with nine elements (shape, materials, color, pattern, detail, subsidiary materials, overall image & style, fit, and overall balance). The results provide 137 types of conceptualized apparel design evaluation criteria. They developed 56 initial themes, 23 evolved themes, 23 sub categories, and 12 kinds of theme categories with abstract conceptualization. This study explicates the critical role that consumer-based apparel design is the competitive advantage within the apparel industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.167-174
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• 2010

This paper aims to examine the status of sizing specifications for disposable sanitary pads on the market and to offer information on product design that reflect the requests of consumer by gathering opinion through the practical experience of consumers. Seventy-six varieties of sanitary pads on market are measured and the evaluations of wearing comfort were investigated by the questionnaire and interview for sixty three varieties of sanitary pads. As a result, they were classified into five sizes related with length but vaguely related with thickness and width. Thickness is distinguished by the compressibility that is marked as slim or ultra slim by the same brand. However, there is no sizing consistency for all products. The result shows that there is some confusion for consumers to choose desired sizes, In addition, the perception of wearing is categorized into four factors that are product performance, size and fit, wearing feeling and margin of action, and adhesive property and wrapping. The manufacturing specifications for the sanitary pads on domestic market, the requests of consumers for sanitary pad design modifications, and proposals for follow-up studies were figured out through this research.