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http://dx.doi.org/10.5850/JKSCT.2011.35.9.1015

Consumer-based Apparel Design Elements and Evaluation Criteria -Focus on F/W Outer-  

Lee, Ji-Hyun (Dept. of Business Administration, Sejong University)
Kim, Sun-Woo (Dept. of Clothing & Textiles, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.35, no.9, 2011 , pp. 1015-1027 More about this Journal
Abstract
This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative research methodology. Apparel design is one of the most important factors to determine consumer consumption and attitude; however, limited studies have examined them. This study provides essential cues for an apparel industry suffering from dramatically fluid market situations. Based on a qualitative analysis of the focus group interviews, researchers establish three categories (basic elements, elements generated by apparel, and elements experienced by consumer) of apparel design elements that are consistent with nine elements (shape, materials, color, pattern, detail, subsidiary materials, overall image & style, fit, and overall balance). The results provide 137 types of conceptualized apparel design evaluation criteria. They developed 56 initial themes, 23 evolved themes, 23 sub categories, and 12 kinds of theme categories with abstract conceptualization. This study explicates the critical role that consumer-based apparel design is the competitive advantage within the apparel industry.
Keywords
Qualitative research; Apparel design; Apparel design element; Apparel design evaluation;
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Times Cited By KSCI : 11  (Citation Analysis)
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