• Title/Summary/Keyword: clothing companies

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The Effects of Organizational Culture in the Textile Companies on Innovation Capacity and Business Performance - Focusing on Moderating Effects of Company Size - (섬유기업 조직문화가 혁신역량과 사업성과에 미치는 영향 -기업규모에 따른 조절효과를 중심으로-)

  • Yoh, Eun-Ah;Park, Kwang-Hee;Kim, Mun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.4
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    • pp.542-552
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    • 2008
  • The purposes of this study were to investigate the effects of organizational culture of textile companies on innovation capacity and business performance and to confirm the moderating effect of company size on these relationships. Survey data collected from 147 practitioners in the textile companies were analyzed by descriptive statistics, t-tests, and multiple causal modeling using AMOS 6.0. In the model test result, all the hypothesized paths were significant in spite of low goodness of fit. Also, although difference was found in company innovativeness, no difference was indicated in innovation capacity and business performance according to company size. In addition, the smaller companies, the stronger effect of company innovativeness on innovation capacity that affected business performance. On the contrary, the larger companies, the stronger effect of participative decision making on innovation capacity that did not affect business performance. Study results may provide useful implications for practitioners who are interested in developing organizational culture appropriate for company size.

Consumers' Perception of Fashion Companies' Sustainability and Its Effect on Trust, Preference, and Purchase Intention (패션기업의 지속가능성에 대한 소비자 인식이 신뢰, 선호도 및 구매의도에 미치는 영향)

  • Suk, HyoJung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.656-671
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    • 2015
  • Discussions on sustainability in the fashion industry highlight the need for a holistic and strategic approach. This study investigated consumers' perception of fashion companies' sustainability and its relationship with value and perceived consumer effectiveness as well as with consumer trust, preference, and purchase intention. The assessment scale of fashion companies' sustainability was developed for this study and data were obtained from 645 consumers in their 20's to 60's in Korea. As a result, consumers' value and perceived consumer effectiveness had significant effects on consumers' perception of fashion companies' sustainability. Universalism, security/benevolence and perceived consumer effectiveness were variables that had significant effects on all four dimensions of sustainability. Consumer's perception of fashion companies' sustainability significantly influenced consumer trust, preference and purchase intention. Especially, environmental, societal, and cultural sustainability (rather than economic dimension) were shown to have a greater impact on consumers' trust, preference and purchase intention.

Study on the Sizing System of Head Gears (모자업체의 유형별 치수체계에 관한 연구)

  • Lee, Jin-Hee;Do, Wol-Hee
    • Korean Journal of Human Ecology
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    • v.12 no.4
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    • pp.571-578
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    • 2003
  • The purpose of this research was to provide basic information for enhancing sizing suitability in terms of the need for appropriate fit in head gear. The method for this research was to survey about sizing system of head gear, basic measure part, repair service. The subject of this study were 15 head gear companies. The results of this research were as follows : 1. In the sex target analysis according to company type, most of fashion brand companies were producing woman's head gear. In case of the company to produce man's head gear, sizes appeared variously. On the other hand, the sports brand companies were producing unisex head gear and safety helmet companies were producing man's one. 2. The number of size of head gear manufacturing companies were under 3 sizing system. This means that the sizing system of current head gear manufacturing company isn't various. 3. While the measuring part using currently in the company was head girth, one to be considered necessary for manufacturing of head gear except the head girth was head height.

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A Study on Awareness and Responses of Korean Textile Firms against Korea-US FTA

  • Ha, Ju-Young;Ku, Yang-Suk
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.588-595
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    • 2014
  • The purpose of this study was to investigate the awareness levels of Korean textile companies and develop appropriate response plans for the Korea-US Free Trade Agreement. Through such, the study aims to explore practical and realistic directions that the Korean textile industry must take in the future. As for the research method, a survey on the Korea-US Free Trade Agreement was conducted to 50 Korean textile companies which mainly deal in textile exports. Results showed that Korean textile companies possess above average awareness for the Korea-US Free Trade Agreement and carry the perception that the FTA has thus far had a positive effect of market revitalization and contributions to sales. Nonetheless, perceptions on the needs for the Korea-US Free Trade Agreement and level of awareness were below average while government assistance seen to be unsatisfactory. Such results suggest that measures for successful access to the U.S. market require developing products customized for the U.S. market and creating new market opportunities by participating in U.S. exhibits and shows. In addition, textile companies must develop their abilities for self-sustainability through continuous FTA related programs provided by government in addition to investing efforts to understand global markets within companies through response measures on the FTA as a whole.

The Sustainable Green Fashion Marketing Strategies according to Classification of Green Fashion Marketing of Domestic Fashion Companies (국내 패션 업체의 그린 마케팅 유형 분류를 통한 지속가능한 그린 패션 마케팅 전략)

  • Shin, Su-Yun;Hong, Jung-Min
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.872-891
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    • 2010
  • This study was an exploratory research to classify the types of green fashion marketing of the fashion companies in South Korea and analyse the present cases of each type. To analyse the current cases of green fashion marketing strategies, we researched all sorts of newspapers, magazines, publications of fashion companies, and web sites from 2008 to 2009. As a result, we categorized 5 types of green fashion marketing as follows ; eco-friendly fabrics (natural fabrics, recycled fabrics, biodegradable fabrics), re-use or re-form(reuse after cleaning and/or repairing and reformation through transformation and combination of raw materials), green certifications(ISO 14001, GOTS, OES, etc.), eco-friendly management and operation, and green marketing promotions. Based on the results, we proposed the green marketing strategies for fashion companies to progress toward the proper direction of green marketing. First of all, companies should escape from the narrow view point limited to the product itself. Then they have to focus on developing and execution of sustainable merchandising, manufacturing, logistics, and waste strategies.

Development and Implementation of Business Ethics Education Program for Fashion Companies (패션기업을 위한 비즈니스 윤리교육 프로그램 개발과 적용)

  • Kim, Soo-Kyung;Yoh, Eunah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.5
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    • pp.837-855
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    • 2020
  • This study develops a business ethics education program and verifies its effects through the implementation of a program for fashion companies. Questionnaires obtained from 161 fashion companies were submitted for an analysis of the education needs of business ethics components using the Borich's Needs Assessments Model and the Locus for Focus model. The business ethics component in the highest rank of the education need was 'promoting social contribution (PSC)'. An education program of PSC was developed based on the problem-based learning method and was implemented for 180 minutes on the CEOs or managerial board members of eleven fashion companies. Education participants showed an improvement in the perceptions of the business ethics component after the education seminar. The self-efficacy and the education effect perceived by participants were maintained 70 days after education. This study is meaningful to gain an empirical evidence of the positive effect of business ethics education implemented on the practitioners of fashion companies. The results will provide a knowledge base and a guideline for business ethics education in the fashion industry.

A Study on the Strategies of the Fashion Industry toward Fast Fashion (패스트 패션(Fast Fashion) 도입에 따른 패션 업계의 대응 전략 연구)

  • Lim, Sung-Min;Choi, Ju-Young;Kim, Mi-Sook
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.432-443
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    • 2008
  • Fast fashion is widely accepted in young generation who are eager to the new fashion trends. With the consumers' rapid adoption of fast fashion, fashion retailers have tried to adopt strategies to reflect current and emerging trends as quickly as possible and effectively in current merchandise assortment, raises important issues with respect to the processes of effective merchandise management. However, the concept of fast fashion has not been academically investigated and developed properly yet. Therefore, this study mainly reviewed secondary data such as leading fast fashion companies' website, newspaper articles and Zara's case study which covers fast fashion issues. Fast fashion gets widely spreading in market, current investigation showed that domestic fashion companies have adopted fast fashion concept in early stage. This study tried to examine characteristics and strategies used by fast fashion businesses to provide domestic fashion industry with valuable information of production and marketing strategies. Suggestions through the result are as follows: 1. Fast fashion requires flexible managing systems such as SCM, QRS and JIT in order to promote efficient production and assortment management from the entire supply chain. 2. Domestic fast fashion companies should build up not only quality of good design but also reasonable price and strengthen marketing strategies in order to compete with abroad fashion companies 3. Fashion companies that succeed in satisfying consumer's desire for new trend show that it has been successful their strategy to make market area wider to the world not focusing on domestic market.

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Current status of the silk industry in Jinju (진주실크 산업의 현황)

  • Jang, Soohyun;Lee, Eunjin
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.557-566
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    • 2022
  • This study aims to investigate Jinju silk companies, production items, and silk industry supporting projects from 2019 to 2021 in order to discuss the current status of the silk industry. The following are this study's methods: First, a list of Jinju silk companies that have been operating for the past three years (2019-2021) was prepared to investigate the current status of the Jinju silk industry. Second, an investigation was conducted into the representative products produced in Jinju over the past three years; this investigation was conducted using direct interview. Third, an investigation was conducted on the projects that supported the Jinju silk industry over the past three years, and the list of members of the Gyeongnam Textile and Jinju Silk Industry Cooperative Association-a facility of Gyeongsangnam-do Province, the Jinju City Hall brochure (2019), and the SMINFO(SMall business status INFOrmation System) were utilized for this purpose. The following are the results: First, Jinju silk companies are classified into four categories, namely weaving, dyeing, twisting, and designing companies. According to data from 2021, 83% (34 of 41) of silk companies were weavers. Second, the demand for solid fabrics has increased over the past three years. The demand for patterned jacquard fabrics in producing Hanbok and Western-style clothing has decreased. Third, support for the Jinju silk industry could be classified into five categories: support for the operation of silk research institutions, support for the diversification of Jinju silk, support for the promotion of Jinju silk, support for the operation of silk manufacturers, and others.

A Study on the Actual Condition of Using Sewing Machine for Women's Wear Supplicers(I) - Focused on Possession and Idleness Circumstances - (숙녀복(淑女服) 봉제업체(縫製業體)의 봉제기기(縫製機器) 운용실태(運用實態) 연구(硏究)(I))

  • Kim, Eun-Hee;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.2 no.2
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    • pp.46-53
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    • 1998
  • The purpose of this study is to survey and analyze the conditions and automation of sewing machines and thereby, address the problems and their solutions to help local sewn products enhance their international competitiveness. The results of study can be summarized as follows : 1. It was found that most of the sample companies were getting smaller scale or pettier in terms of capital, number of employees or scale of factory. The interest in facility investment was relatively higher, which suggests high interest of our sewing companies in facility investment. 2. Most of the sample companies were well equipped with the essential and several auxiliary sewing machines, but poorly equipped with the special or automated sewing machines. 3. The ratio of idle machines was highest in sewing work, compared with cutting or finishing work, primarily due to decreased orders, aging machines or reduced manpower.

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A Study on the Actual Condition of Using Sewing Machine for Women‘s Wear Suppliers(II) - Focused on Use Circumstances - (숙녀복(淑女服) 봉제업체(縫製業體)의 봉제기기(縫製機器) 운용실태(運用實態) 연구(硏究)(II) - 사용현황(使用現況)을 중심(中心)으로 -)

  • Kim, Eun-Hee;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.3 no.3
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    • pp.59-67
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    • 1999
  • The results of study can be summarized as follows: 1. Few sewing companies committed their workers to a professional and systematic training course. 2. Brands as Brother, Juki, Yamato, Singer and Nara were being much used. Among them the Brother was most popular. The age of the sewing machines was between one and six years. Most companies were repairing their machines. The manual main sewing machines were more frequently out of order than other machines. The ratio of idle machines was highest in sewing work, compared with cutting or finishing work, primarily due to decreased orders, aging machines or reduced manpower. 3. Most of the sewing companies were feeling necessary for automated sewing machines.

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