• Journal of Korean Home Economics Education Association
• /
• v.25 no.1
• /
• pp.67-77
• /
• 2013

The purpose of this study was to develop teaching-learning plans for the 7th grade technology-home economics classes, applying situated learning theory. In addition, the effect of developed teaching-learning plans were examined, in terms of students' perception and attitude toward clothing habits and the degree of satisfaction with the lessons. In order to carry out the research, the teaching-learning plans for the 3 lessons on "clothing and self-expression" unit were developed. Experimental study was done at a middle school in Seoul to examine the effect of the teachig-learning plans developed based on the situated learning theory. Two classes taught with the developed teaching-learning plans served as a experiment group, and another two classes taught with traditional lecture-based plans served as a control group. As a result, teaching-learning plans developed based on situated learning theory had a positive impact on students' satisfaction with the lessons and the perception and attitude toward clothing habits.

• The Research Journal of the Costume Culture
• /
• v.17 no.4
• /
• pp.709-722
• /
• 2009

At the end of April, 2009, the number of mobile phone users reached about 46 million in Korea. Consequently, the mobile shopping market is growing rapidly, and fashion products are one of the most concerned categories in mobile shopping market. In the meantime, the growth rates of domestic fashion industry and fashion retail market are forecasted very slow. In this situation, however, the growth rate of on-line shopping market including internet shopping, TV home shopping, and mobile shopping is estimated more than 12% per year until 2010. Particularly, mobile shopping area is forecasted the most rapid growing field. The objective of this study were to confirm the factors which had influences on mobile fashion shopping and to examine the effects of these factors affect the attitude toward mobile fashion shopping and the using intention of mobile fashion shopping. With the results, marketing strategies for mobile fashion shopping companies would be proposed. Date were gathered from 125 respondents of 20's and 30's females and were analyzed by AMOS 7.0. The key points of the results are; 1) The 5 factors of instant access, individualization, amusement, usefulness and ease of use which extracted from preceding researches were confirmed as the characteristics of mobile fashion shopping, 2) among these factors, amusement and usefulness had positive influences on the attitude toward mobile fashion shopping, 3) reliability on mobile fashion shopping didn't had an influence on the attitude toward mobile fashion shopping significantly, but had a positive influence on the using intention of mobile fashion shopping directly, and 4) the attitude toward mobile fashion shopping affects using intention of mobile fashion shopping positively. With these results, mobile fashion shopping companies can establish marketing strategies from various angles.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.33 no.6
• /
• pp.893-903
• /
• 2009

Smart clothing represents the future of both the textile/clothing industry and electronic industry and has an effort to make electronic devices a genuine part of our daily life. The researches about technologies innovation and application of smart clothing can be found in previous studies. But consumer researches about perception or attitude toward smart clothing can be hardly found. Therefore, we proposed a conceptual framework that explores the impact of perceived risks on perceived attributes to adopt smart clothing. In addition, we compared differences of this framework among three counties. Korea, U.S. and Spain. Based on the literature review and hypotheses development, a research model was constructed. After data analysis using Amos 7.0, the results can be concluded as following: First, the influences of psychological risk among Korea, U.S. and Spain are same. Psychological risk has negative effect on relative advantage and complexity, but has positive effect on trialability. Second, loss risk was found to have nothing to do with relative advantage. But it negatively influences complexity for Korean consumers and positively influences trialability for both Korean and American consumers. Third, the influences of performance risk for different consumers are different. At last, based on our discussion, some implications were also concluded.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.4
• /
• pp.685-696
• /
• 2001

The purpose of this study was to establish the marketing strategy, that strengthens the brand royalty of their own in apparel industry and that can induce consumers brand switching against competitive brand. This study was classified into theoretical and experimental study. Experimental study was done, using the survey, to prove the models for consumers responses to brand switching by the theoretical study. It analyzed at last five hundred ninety-two women in the age of twenty to thirty years old who live in Seoul. Followings are the summary of the results revealed through the experimental study. First, brand switching behavior of consumers for formal dress was attributed to two extremes the inner motivation of variety seeking tendency and communication contact, complex variety seeking group, true variety seeking group, derived variety seeking group, and variety avoiding group. Second, the cognition response to marketing communication the types of brand switching shows difference in all communication variables except the service promotion of sales promotion communication. As to attitude response, it was found meaning difference in all communication variables except the sales promotion through price adjustment.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.7 s.155
• /
• pp.1116-1125
• /
• 2006

This study investigated consumer satisfaction and dissatisfaction experiences in post-purchase product return process. As an exploratory research the study collected qualitative data of subjective consumer experiences using an open-ended questionnaire and identified and classified themes and patterns of satisfaction and dissatisfaction experiences. A total of 113 cases were categorized into satisfied experiences, unsatisfied experiences, and neutral experiences. Further, satisfied experiences were sub-categorized into kind sales associates, quick and easy return process, and services higher than expected based on sources of satisfaction in the return process while unsatisfied experiences were sub-classified into rejection of return, attitude of sales associates, and hassle of return process. In-store adaptive behaviors and intentions on future behaviors were also observed. The results indicated that service quality in the post-purchase service encounter and consumer expectation were important in determining satisfaction and dissatisfaction in the return process. Insights for research questions were proposed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.1
• /
• pp.80-95
• /
• 1995

This paper analyses the effect of social atmosphere on fashion model image with a study on two Periods, 1960s and 1990s. To be specific, we focus on two fashion models, Twiggy and Kate Moss who were famous in the late 60s and the early 90s respectively. We also study the works of Mary Quant and Calvin Klein in order to understand Twigg9y '||'&'||' Moss syndromes. Thee "waif" image which is usually associated with those uncared, homeless, pitiful, and immature is commonly found in Twiggy and Moss. It is argued that this dramatic change of image, that is, from a confident, mature one to the opposite, is strongly influenced by economic recession and a concomitant increase of social tension and pessimistic and decadent attitude.e.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.6
• /
• pp.790-800
• /
• 2002

Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.11
• /
• pp.1448-1457
• /
• 2004

Based upon mail survey method, this empirical research aims to compare the CAD education in four countries in terms of education conditions, education methods, and education performance. Results show that Korea is similar to Japan in many ways, while it differ from U.S.A. or Germany in several respects. Putting less importance in CAD course, Korean professors of CAD were found to be relatively young and deficient of teaching experience and/or industrial experience. And CAD course, which is not compulsory but elective one, is taught in a more crowded (junior) class with less satisfactory hardware and software. In the education goal or contents, the CAD courses in Korea lack real world problems or applications, concentrating less on students-based or problem-based learning methods than Germany or U.S.A.. Consequently, Korean CAD education is outperformed by German or U.S. one in educational performance both in skill improvement and in attitude enhancement.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.2
• /
• pp.329-339
• /
• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.5
• /
• pp.801-816
• /
• 1996

The study is in depth an analysis of the consciousness structured in unisex, androgyny, punk and postmodernism fashion in order to explain the dominant bisexual trend in fashion since the 1960's. Bisexuality in fashion can be interpreted as an effort in recovering the attitude within commentarialism, as opposed to the dichotomous split of the sexes. It is a reflection of the fundamental desire to be as one and implies "freedom" as an expression of feminism and postmodernism furthermore. Bisexuality is a reactionary movement in fashion which encompasses adaptive ways to the world we now inhabit. It is also a clear picture of the necessity of destroying the dichotomous sexuality in order to achieve the freedom and the importance of realizing as a whole the oneness of human kind. Bisexuality in fashion primarily is the pursuit of a new perspective on the human entity required in the modern world. Namely a communitarian spirit devoid of sexual prejudices. And secondly, it is a phenomenon reflecting the transitional woes of the pluralistic society experiencing deconstructivism and reconstructivism.ructivism.