Brand Relationship Formation Process of Apparel Products(Part I) |
조희라
(숙명여자대학교 의류학과)
이선재 (숙명여자대학교 의류학과) |
1 |
Instrumentalism and Expressiveness and Predictions of Heterosexual Relationship Satisfaction
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DOI |
2 |
의류제품에 대한 상표충성의 차원과 모델
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3 |
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4 |
의복구매시 상표충성도에 관한 연구
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5 |
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6 |
Consumers and their brands: developing relationships theory in consumer research
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DOI |
7 |
Observations: building brand equity by managing the brand's relationships
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8 |
Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
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DOI ScienceOn |
9 |
A Multidimensional Conceptualization of Consumer Brand Relationships: The Differential Impact of Relationship Dimensions on Evaluative Relationship Outcomes
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10 |
고등학생의 상표충성차원에 의한 진의류 시장세분화 연구
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과학기술학회마을 |