• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.43-54
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• 2012

The purpose of this study was to identify the factor structure of self-efficacy, clothing behaviors, contents application of the unit 'preparing and managing clothes' and the effects of self-efficacy on clothing behavior and contents application of the unit 'preparing and managing clothes'. Questionnaires were administered to 201 girl students in middle school, living in the Daegu area. Frequency, descriptive statistics, factor analysis, reliability analysis, and multiple regression were used for data analysis. The findings are as follows. Self-efficacy was composed of five factors, namely interpersonal skills, task performance skills, anxiety, planned performance, and challenging action. Clothing behavior was composed of five factors, namely pleasure, coordinated clothes, uniform preference, learning behavior, and fashion oriented. Contents application of the unit 'preparing and managing clothes' was composed of two factors, namely usefulness of lectures in general, and usefulness of Hanbok lecture. The effects of clothing behavior and contents application of the unit 'preparing and managing clothes' on each of the self-efficacy variables, like interpersonal skills, task performance skills, anxiety, planned performance, and challenging action were explained by factors such as pleasure, coordinated clothes, uniform preference, learning behavior and fashion oriented, and usefulness of lectures in general and usefulness of Hanbok lecture.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.639-650
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• 2001

The purpose of this study is to investigate whether characteristics of the perceiver make differences in impressions of clothing types in the situation of first impression formation. Questionnaire was used as major method of gathering data. A poll of 650 men h women between the ages of 20∼39 living in Daegu was taken by the author for this study. Factor analysis, cluster analysis, frequency, ANOVA-test and t-test were implemented with the SPSS-package. The characteristics of clothing types used in our experiments include: sexy, masculine, feminine, dramatic, elegant-classic and casual. The results are as follows; 1 . Men favored sexy clothes more than women, whereas women tended to like masculine clothes more than men. 2. Positive, open-minded men were accepting of masculine, feminine, dramatic and elegant-classic clothes, but gave unfavorable responses toward casual clothes. In contrast, positive open-minded women continued to show unfavorable impressions of sexy clothes. Attitude towards clothing affected the outlook towards clothing by the perceiver 3. Clothing-dependent/vain men favored sexy, dramatic and elegant-classic clothes, while clothing-indifferent men tended toward casual clothes. Furthermore, clothing-dependent/vain women were interested in the feminine style, but women in general continued to show negative responses toward sexy and dramatic clothes.

• Journal of the Korean Home Economics Association
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• v.39 no.6
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• pp.1-14
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• 2001

The purpose of this research is to observe the differences in consumers behavior on clothes care based on their different lifestyles and different demographic characteristics. The research surveyed 267 women of 20 years old or older living in Taegu City. SPSS package was used for data analysis and frequency, percentage, average, standard deviation, factor analysis, cluster analysis, ANOVA(analysis of valiance). and Duncan test were used The results are as follows: 1. Lifestyle factors for the research object were found as 'Consumption-oriented','family-oriented', 'Economic-oriented','Leisure-oriented','conservatism-oriented'. The categories for analysis according to these factors are classified into 5 categories, category 1 is Leisure/Family-oriented group, category 2 Consumption/Leisure avoidance-oriented group, category 3 Economy/Family Apathy-oriented group, category 4 Conservatism-oriented group, and category 5 Consumption/Innovation group. Five factors for behavior on clothes care are found, including washing method, interest in detergent, environmental behavior, washing effectiveness, and management after washing 2. Behavior on clothes care based on lifestyle groups showed a meaningful difference according to the following: Interest in detergent(p<.05 level), environmental behavior(p<.01 level), and washing effectiveness(p< .01 level) 3. In demographic variations (such as age, monthly income, monthly expenditure on clothes), there is a meaningful difference in behavior on clothes care, such as interest in detergent or management after washing, according to different age groups. However, no meaningful difference is found in behavior on clothes care according to other demographic characteristics.

• Korean Journal of Rural Living Science
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• v.9 no.1
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• pp.1-7
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• 1998

The purpose of this study is to investigate the effect of wearing sweat suit on sweating rate during jogging. 4 healthy female students served as subjects in the experimental chamber which was controlled 22$\pm$1$^{\circ}C$, 60$\pm$10%RH and no wind. The experimental clothes were Sweat Suit (SS) and General Suit (GE), SS was the product of R sports wear company which was consisted of long-sleeved jumper (100% polyester) and full length trousers (100% polyester) and GE were consisted of long sleeved shirt (100% cotton) and full length trousers (100% cotton). The subject wore same socks and shoes in both experimental clothes SS and GE. The subject reported at the experimental chamber at the same time on each experimental day. exchanged their clothes to the experimental clothes SS or GE, wore all sensors for the physiological measurements and had a rest in a sitting posture about 40 minutes. After rest, the subject carried out 30 min jogging on the tread mill with the speed 3.6miles/hour and during the jogging rectal temperature, skin temperatures (7 sites of the skin surface), heart rate, VO2, and evaporative weight loss were measured continuously and compared between two experimental clothes SS and GE. The major findings were as follows : The increase in rectal temperature during 30 min jogging was higher in experimental clothes SS than in GE and mean slim temperature kept higher in SS than in GE. VO2 and heart rate were a little bit higher in the later period of jogging in SS than in GE. The evaporative weight loss was greater in SS than in GE. These results indicate that the thermophysiological responses and sweating rate differs according to the wearing suit even though the subject performed same exercise.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.3
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• pp.281-291
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• 2011

This study investigates the influence of self-efficacy in purchasing clothes in the consumer satisfaction formation process. A survey was conducted on 300 adults living in the Seoul and Gyeonggi area and 231 completed questionnaires were used for analysis. The survey questionnaires measured the respondent's self-efficacy in purchasing clothes, expectation, perceived performance, expectation confirmation, and satisfaction level. The data were analyzed by moderated regression analysis. The results are as follows. First, for apparel products, perceived performance, and expectation confirmation have a direct effect on consumer satisfaction, while expectation has no direct effect on consumer satisfaction. This finding agrees with the results reported in a previous study on consumer goods with low ambiguity in assessing products and services including sneakers, underwear, cereals, and financial services. Second, the lower the self-efficacy in purchasing clothes, then the increased effect of the expectation confirmation that influences consumer satisfaction. However, the self-efficacy in purchasing clothes did not show any moderating effect on the perceived performance affecting the consumer satisfaction. The self-efficacy in purchasing clothes seems to have a moderating effect on the consumer satisfaction formation process by affecting the ambiguity in pre-purchase product assessment and not in post-purchase product evaluation.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.29-41
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• 2009

The purpose of this study is to improve the fitness of clothes by producing patterns considering body proportions at a time of producing clothes for export through extracting factors comprising body types and conducting comparative analysis of proportions by body part using body indexes of Korean women in their 20s living in both Korea and foreign countries. The study results are as follows. Factor analysis by group was conducted for body indexes in order to examine body types of Koreans living overseas. As a results, six factors were extracted from all of three groups; Joseonjok(Koreans living in China), Goryeoin(Koreans living in Russia) and Korean residents in Japan, and their explanatory powers were 60.42%, 63.62%, 63.15%, respectively. Obesity factor was extracted as the 1st factor, and the groups showed differences in other factors. As a result of proportion comparison using body indexes of Koreans living in foreign countries and Korea, it was found that, in height item, when regarding the height as 100, the length of the lower part of the body was long in the order of Goryeoin. Joseonjok, Koreans living in Korea and Korean residents in Japan. Also in width item, when regarding the waist as a standard, it was observed that Joseonjok people have the shoulders, the breasts and the hips that look relatively wider comparing with the width of the waists because they have very narrow waists and the width between shoulder length is big. In addition, the study examined proportions of the breast thickness/the breast width, the waist thickness/the waist width, the hip thickness/the hip width to height. From the analysis, it was found that breasts of Koreans living in Korea are flattest while their waists are slender, and Goryeoin and Joseonjok have round body shapes from the waist to the breast.

• Journal of the Korean Society of Costume
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• v.14
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• pp.99-117
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• 1990

The purpose of this study was to investigate the change of clothes in modem Korean women in terms of a socioeconomical background, the introduction to western clothes, and the improvement of clothes between the opening period of ports in the early 1900's and 1960's. In addition, the study investigated how western clothes became popular in a Korean society along with the traditional' Korean clothes, Hanbok. The radical social change since the opening of ports motivated the change in the way of Korean women's thinking, and consequenty the improvement of Hanbok which developed into the clothes-improvement-movement. It was not until 1905 that the improvement of clothes was hotly debated particularly in the matter of abolishing Jangeui and the extreme length of Jeogori and Chima. The Tongchima-Jeogori style which lengthened Jeogori and shortened Chima was widely accepted as everyday wear until the western clothes substituted them after the Independence from Japanese Conquest. As the length of Chima shortened, there occurred a change in Boson and Jipsin as well. There appeared shoes and Gomoosin in place of Jipsin, socks in stead of Boson and were popularized until after the Liberation in 1945. The popularity of Gomoosin diminished markedly with the diversification of shoes styles, due to the improvement of the standard of living with economic development in the 1960's. The traditional Hanbok was gradually differentiated according to the social status, for instance student, teachers, ordinary women, girls and Kisaeng. Especially since the white clothes caused much trouble in washing and sewing, there came into being the movement of wearing colorful clothes. The Movement of abolishing white clothes and promoting of wearing colorful clothes was enforced during the period of Japaness conquest from the 1920's to the Liberation, which consequently stimulated an interest for colors of clothes. The period under the war between 1937 and 1945 was especially noted for the extreme regulation over the clothes. The Japanese government forced each group of women, e.g., girl students, a young women's association, school teachers, and ordinary women and girls, to wear their own uniforms. Also, It recommended the use of Tongchima in stead of long skirts, and buttons in place of Coreum so as to conserve textile encouraging the use of other substitutes to save resources. The western clothes, a model of clothe's improvement was deemed as a symbol of modernization and enjoyed general popularity. The supply of relief clothes after the Korean war accelerated the expansion of western clothes even further and the trend of westernization along with economic progress in the 1960's resulted in wearing of western clothes as everyday dress. The expansion of western clothes as casual wear rapidly diminished wearing of Hanbok which in turn took the position of ceremonial dress worn in special cases only. Hence the Korean women's clothes were dualized into traditional Hanbok and western clothes and the western clothes that stems on its convenience was settled as everyday wear where as the Hanbok appeared as ceremonial dress stressing on ornamental features. As mentioned aboved, we are able to discovered an orientation in the course of transitional process of modern Korean women's clothes admist diversified changes, which is a consistent pursuit of convenience and practicality based upon progmatism. The trend such as this carne into a finale' as women's dress became dualistic in forms of Hanbok and western clothes, and the change since then is supposed to proceed in two forms of dress featuring its own style.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.67-86
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• 1992

The author distributed the questionaires which ask the idea of the purchase of children's clothes in order to help the emotinal development of children and to raise demostic economy. 89% of those who answered realized the necessity of home sewing. Because of the lack of sewing ability(66%), the author made comparatively easy patterns such as blouses for summer, skirts, short pants and one-piece dresses. To populrize these patterns, the aother used the measurements of body-measurement which were made by Korea Institute of Standard. The author studied the patterns and choice of patterns according to growing body. The author tested the clothes worn and visual evaluation for fitness of the patterns. The results are as follows: First; The author developed basic pattern 1 and 2 and applied to design A, B and C. Second: For every design, the author made patterns fit to the children. Third: According to age, the author curtailed or enlarged patterns. Lastly: The author tried to reduce living expenses through making children's clothes using the sewing machine and supress over-consumption and lead the people toward normal economic life.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.31-39
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• 2023

This paper aimed to provide the basic data on consumers' awareness, behavioral patterns, and purchase methods for pet fashion(dog clothes). Research was conducted in April 2023 among 183 college students from universities in the Gyeonggi-do region. The analysis results are presented below. When asked if they think clothes are a daily necessity for dogs, 74.3% recognized clothes as a daily necessity for dogs. The biggest purpose of clothing for dogs was 'physical health (prevention of cold/heat, etc.)' with 60.1%. 96.7% of the respondents were very positive about the development prospects for the pet fashion industry. 46.4% of the subjects were currently living with a dog, and 30.6% of the subjects have lived with a dog for 'less than 1-3 years'. 93.0% of college students who live with a dog own dog clothes. As for the dog's clothing style, T-shirt styles without a slit were the most common at 33.6%. 81.0% of companion dog owners were found to dress their dogs when going out, and the most common reason was 'physical health (prevention of cold/heat, etc.)' at 76.6%. When purchasing dog clothes, 72.2% of the subjects considered 'fitting with the dog/convenience', and 27.8% were 'focusing on the companion's taste'. As for how to purchase dog clothes, 39.2% chose 'store visits and online purchases', 34.2% chose 'store visits and purchases', and 26.6% chose 'online purchases'. As for the most considered part when purchasing clothes for dogs, 51.9% identified 'design' and 39.2% identified 'material'. 80.7% of respondents said they would increase the purchase of dog clothes in the future.

• Journal of the Korean Home Economics Association
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• v.26 no.3
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• pp.189-208
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• 1988

Consumer satisfaction.dissatisfaction is a important concept which composes the quality of life. By minimizing consumer dissatisfaction and maximizing consumer satisfaction, the standard of living can increase. Considering consumer satisfaction.dissatisfaction as an outcome of decision-making process, consumer satisfaction.dissatisfaction is measured and the forces of determinant are analysed. Major results are; 1. The housewives are dissaisfied with their clothes particularily with ordinary clothes. 2. There is significant difference in consumer dissatisfaction according to the situational variables such as demographics and value types. 3. There is significant difference in consumer dissatisfaction according to the process variable such as disconfirmation. 4. Consumer dissatisfaction is influenced by demographics, vale types, and disconfirmation.