• 한국조리학회지
• /
• 제7권3호
• /
• pp.211-239
• /
• 2001

A study is on the coupon which is one of the sales promotion methods for family restaurant. The factor of family restaurant coupon use in the study was analyzed based on theoretical study. In addition, difference of food service manners by behavior and demographic factor, and so by means of this factor was analyzed and was done t-Test and anova. As a result of this study, eight factors were found. This eight factors were named by researcher. Eight factors are as follows There are 1. factor taste, 2. factor choice, 3. factor expectation, 4. factor satisfaction, 5. factor durability, 6. factor convenience, 7. factor safety, 8. factor preference. These factors influence family restaurant coupon used by customer. And so we know that between demographic factor and food service manners are different. In the conclusion, the factor of family restaurant coupon use, by valuable sides and typical sides was presented as the sales promotion methods for coupon. First, valuable side endows coupon with value and so lead persistent purchase. Second, typical side cause interest and so leads repurchase. But in the future, continuous study should be go on for satisfaction of customer and effective marketing strategy of family restaurant.

• 산업경영시스템학회지
• /
• 제23권58호
• /
• pp.119-128
• /
• 2000

The purpose of this study was to verify the determinants of person-organization(P-O) fit and its effects on job satisfaction and turnover intention. As a result of empirical survey, value congruence, job choice decision and similar occupation are confirmed as factors that affect on P-O Fit. And the effect of P-O fit on job satisfaction and turnover intention was significant. This findings indicated that P-O fit model can be used for organization to improve employee performance. Some limitations of this study and strategic application of P-O fit model for employee selection and retention were also discussed.

• 한국의류산업학회지
• /
• 제11권3호
• /
• pp.417-426
• /
• 2009

This study is to examine the structural relationships among store choice attributes, consumption emotion, relationship quality, and loyalty of Outlet. The data were collected from customers who have purchased clothing at the fashion outlet stores, For data analysis and structural equation model were analyzed by using LISREL. The subjects were male/female consumer experienced in purchasing clothes at fashion outlet stores. The results of this study are as follows: First, product, advertising, and instore atmostphere had significantly positive effect on consumption emotion. Second, consumption emotion had significantly positive effect on relationship quality(consumer's satisfaction and trust) and loyalty. Third, relationship quality(consumer's satisfaction and trust) had significantly positive effect on loyalty.

• 한국경영과학회지
• /
• 제29권1호
• /
• pp.101-112
• /
• 2004

Customer satisfaction level is usually measured in terms of price, qualify, customization, after-sale-service, product variety etc. Each firm sets up a distinctive production/marketing strategy to gain competitive advantage by Prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e., formation of customer preference and provide some insight into the optimal range of product variety.

• 경영과정보연구
• /
• 제26권
• /
• pp.91-116
• /
• 2008

This study demonstrates some major traits of digital contents as information, playfulness, individuality, as satisfaction and commitment, user behavior as use intention. To make an empirical analysis the study, it is hypothesized that traits of digital contents, relationship quality, and user behavior. The major finding of this study can be summarized as follows, traits of digital contents are positively affected by satisfaction in relationship quality and use intention. Theoretical implication of this study are as follows. First, users wanted to choice only needed information. Second, users recognized digital contents as a part of life. So, user's ability is very important in this environment. According to this, business related with or interested in digital contents must have developed digital contents in variety aspect. Users must have concerned using digital contents, also.

• 한국융합학회논문지
• /
• 제11권6호
• /
• pp.269-279
• /
• 2020

리더는 기업에서 없어서는 안 될 역할을 가지고 있다. 본 논문에서는 변혁적 리더를 검토 대상으로 하여 직원의 직무 만족도와 직무 성과 변수를 도입하였다. 변혁적 리더십이 직원의 직무성과와 직무만족도에 미치는 영향을 탐색하고, 또한 변혁적 리더십이 종업원의 직무성과에 영향을 미치는 요인을 찾고자 하였다. 본 연구에서는 설문 조사 방법을 채택하여 378개의 설문결과를 이용, SPSS23.0으로 조사 결과를 분석하였다. 연구결과에 의하면 변혁적 리더의 네 가지 구성변수는 직무성과와 직무만족도에 각각 서로 다른 영향을 미치는 것으로 나타났다. 기업의 리더는 리더십 스타일의 선택에 주의를 기울여야하며 직원의 업무 태도에 각별한 관심을 기울여야 한다. 본 연구는 기업의 인적 자원 관리 업무를 수행하는데 유익한 시사점을 제공한다. 본 연구에서는 직무만족도가 변혁적 리더십과 직무성과 사이의 중개 역할을 하는지는 검증되지 않았으며, 향후 연구에서 보완해야 할 필요가 있다.

• 보건의료산업학회지
• /
• 제6권1호
• /
• pp.105-116
• /
• 2012

Some radiology majors at three-year colleges in Daegu and Gyeongsangbuk-Do Province were selected for the research. The survey was conducted by explaining its objectives and distributing the self-administered questionnaires from March 7 to 30, 2011; then, the final analysis was carried out on 122 copies, drawing the following conclusions : 1) 31.1% of the radiology majors were motivated to enter their department by good employment after graduation, and 37.7% were getting information from their parents or relatives in selecting their major. 2) The majority of the respondents wanted to get a job in a big city after graduation on the basis of good pay. 3) Department selection was significantly affected by transportation, department and school image, and school facilities, and the effects were higher among females. 4) Department satisfaction was significantly affected by professor satisfaction, prospects for the department, and support for employment activities, and the effects were higher among females. 5) School satisfaction was significantly affected by satisfaction with school selection decision, good selection, and school environment, and the effects were higher among females. 6) Females were found to have higher professional consciousness as a radiologist, showing statistically significant differences: "the occupation as a radiologist will continue to be developed" at $3.97{\pm}.837$ for males and at $4.55{\pm}.663$ for females and "the occupation as a radiologist is stable and will be help get a life-long job" at $3.82{\pm}.9.08$ for males and at $4.41{\pm}.787$ for females.

• 가정과삶의질연구
• /
• 제27권5호
• /
• pp.25-42
• /
• 2009

This study examines the actual state of using digital convergence products by consumers, and analyzes the expectation that consumers have regarding digital convergence products and the actual satisfaction of the digital convergence products. In addition, it analyzes factors affecting the satisfaction with digital convergence products. First, mobile phones, which 99.4% of those surveyed had, cameras, which 90.6% had, and mp3s, which 71.8% had, were found to be necessities. Second, the ratio of owning digital convergence products was 79.5%, 48.1%, and 52.4%, respectively. In the case of a mobile phones, a digital convergence type is already common. Third, regarding the reason for purchasing digital convergence products, they chose convergence products because there was no product with a simple function that they wanted to have: 38.2% in terms of a mobile phone, 47.2% for a camera, and 28.2% for an mp3. This shows that a consumer's choice was infringed in a great deal at the back of remarkable quantitative growth in digital convergence products. Fourth, the analysis of the factor regarding the consumer's expectation on digital convergence products showed 3 kinds of factors, i.e., expectation of benefit, expectation of risk, and expectation of situation. Fifth, as a result of analyzing the structural model regarding the effect on satisfaction by a consumer's expectation and the outcome on digital convergence products, all the expectations and outcomes of benefit, risk, and situation did not have a direct effect on satisfaction. Only an indirect effect through inconsistency showed a statistical significance.

• 한국치위생학회지
• /
• 제9권3호
• /
• pp.522-535
• /
• 2009

Surveying perception of majors to students of Department of dental technology 433(48.3%) and Department of dental hygiene 463(51.7%), and their sex rates 272 (30.4%) for males and 624 (69.6%) for females, 896 examines in total, have let us to know the level of student's perception of their majors and now able to adjust the level of major's lectures and maximize the ability to study has brought these conclusions. 1. Although the hometowns of students had similar rates between large and small cities disregarding their departments, the type of highschool had differences for the academic highschool graduators were the most. Also, CSAT was the highest than other specialized types when entering. 2. Self selection considering employment percentage was the highest for the student's choice of selecting department of dental hygiene and dental technology. 3. For the satisfaction of school and education systems, "satisfied" and "normal" were as high as 74% in both department of dental hygiene and dental technology for school satisfaction, and 75%, 74% for satisfaction of environment from the two departments. 4. As for the satisfaction of department and environment, department of dental hygiene and dental technology both answered "satisfied" and "normal" the most, but in satisfaction of companions, they have shown relatively high satisfaction by answering "very satisfied" and "satisfied". 5. Difficulties of majors relating to the perception of learning, department of dental technology and dental hygiene both answered too much to memorize and hard to understand. 6. Department of dental technology's try for majors relating to the level of perception of learning have shown that they have high understandings in proportion to how much they try but for department of dental hygiene has shown not much differences. 7. Department of dental hygiene had higher stress than department of dental technology in studying majors and there were both some differences statistically.

• 한국치위생학회지
• /
• 제11권5호
• /
• pp.649-657
• /
• 2011

Objectives : The purpose of this study was to research attitude and satisfaction of the students in the department of dental hygiene in Jeolla-do and Chungcheong-do. Methods : We surveyed 499 students at the department of dental hygiene at colleges. During the period from October 2 to October 30, 2009 using a self-administered questionnaires. The data were analyzed with chi-square, t-test and one-way ANOVA, person correlation coefficients and multiple regression using the SPSS 13.0 program. Results : As for entrance motive with Dental Hygiene, 63.9% of the employment and selection information was 36.3% by oneself. As for pre-knowledge before entrance about dental hygiene by grade(p<0.01), as for satisfaction in the department dental hygiene by regional groups(p<0.05), as for aptitude suitability by educational system(p<0.05), as for encourage of enter school by grade and regional groups(p<0.05), by educational system(p<0.01) were statistically significant. As for encourage of enter school, aptitude suitability, pre-knowledge before entrance about dental hygiene were positive relation to satisfaction in the department dental hygiene. Multiple regression analysis indicated with explanatory power of 30.8% about satisfaction in the department dental hygiene. Conclusions : This study reports that it is necessary to carry out further studies on the various educational process and development of program in college. Dental hygiene education for the whole man and for promote efficiency in the department of dental hygiene, should be positive information activity via various media get the correct information of a department choice.