• 제목/요약/키워드: character attachment

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캐릭터 디자인과 소비자 반응 (Character Design and Consumer Response)

  • 김해룡;황선대;성민
    • Asia Marketing Journal
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    • 제9권2호
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    • pp.131-163
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    • 2007
  • 최근 들어 캐릭터에 대한 중요성이 커지고 있다. 캐릭터는 대표적인 디자인 상품이다. 그러나 아쉽게도 캐릭터 디자인에 대한 연구는 아직까지 충분하지 않다. 본 연구는 기존 제품 디자인에 대한 소비자 반응모형을 토대로 캐릭터 디자인의 구성요소들을 파악하고 구성요소들의 관계를 실증적으로 살펴보았다. 연구결과 캐릭터 디자인의 구성요소들은 캐릭터 외형, 캐릭터 이미지, 캐릭터 애착의 상위 차원과 각각의 하위차원들로 도출되었다. 이러한 결과들은 디자인의 범위가 이성과 감성, 그리고 메시지 측면에서 폭넓게 인식되어져야 한다는 것을 의미한다. 아울러 이들 구성요소들의 관계를 살펴본 결과 캐릭터 외형은 캐릭터 이미지를 유발하며, 캐릭터 이미지는 캐릭터 애착을 유발하고 있었다. 또한 캐릭터 이미지와 애착은 캐릭터에 대한 충성도에 영향을 미치는 것으로 나타났다. 이러한 캐릭터 디자인에 대한 소비자들의 반응경로의 이해는 캐릭터 디자인 전략을 수립하는데 좋은 지침이 될 수 있다. 본 연구에서는 이와 같은 연구결과들과 함께 캐릭터 디자인에 관한 이론적·실무적 시사점들이 논의된다.

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고위험 임산부의 기질과 성격이 임산부의 우울, 불안, 모-태아 애착에 미치는 영향 (Effects of the Temperament and Character on Depression, Anxiety, and Maternal-Fetal Attachment in High-Risk Pregnant Women)

  • 정상협;배진곤;정성원;김민경;김희철;김정범
    • 대한불안의학회지
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    • 제14권2호
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    • pp.106-111
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    • 2018
  • Objective : High-risk pregnant women are exposed to the physical and emotional crisis associate with the condition of high-risk pregnancy, making these women emotionally unstable, exhibiting such conditions as depression and anxiety. The aim of this study was to examine what effects the temperament and character of high-risk pregnant women had on their depression, anxiety, and maternal-fetal attachment. Methods : A hundred and five high-risk pregnant women were recruited in the maternity ward of the Keimyung University medical center. All subjects were administered a sociodemographic and obstetric questionnaire, Temperament and Character Inventory, Beck Depression Inventory-II, State Trait Anxiety Inventory-State, and Maternal-Fetal Attachment Scale. Results : First, higher scores on the harm-avoidance scale and lower scores on the self-directedness scale were associated with higher depression scores. Second, higher scores on the harm-avoidance and reward-dependence scale were associated with higher anxiety scores. Lastly, higher scores on the cooperativeness scale were associated with higher maternal-fetal attachment scores. Conclusion : Temperament and character in high-risk pregnant women were associated with the degree of depression, anxiety, maternal-fetal attachment. Based on these findings, it is suggested that examining temperament and character in advance and screening for vulnerability in pregnant women can help to prevent emotional problems for high-risk pregnant women.

추억 회상이 브랜드 관계에 미치는 영향 -캐릭터 컬래버레이션 패션상품을 대상으로- (Impact of Recollection on Brand Relationships -Focusing on Character Collaboration Fashion Products-)

  • 선준호;김수민;이규혜
    • 한국의류학회지
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    • 제48권4호
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    • pp.793-807
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    • 2024
  • In response to the growing focus on products utilizing character IP in retail, this study investigated the impact of consumers' recollection of character IP fashion products on brand relationship formation. Furthermore, it explores the moderating effect of consumer preferences for collaboration series on this relationship. Participants were consumers who recalled character IP fashion products, and the analysis was conducted using PLS-SEM. The findings show that consumer recollection associated with character IP in fashion products positively affects brand attachment, leading to a positive impact on brand attitude and brand loyalty. The study also highlights the effectiveness of repeated exposure to similar products as an effective marketing strategy. Furthermore, a positive synergy between brand attachment and preferences for collaboration series enhances brand loyalty by influencing consumer attitudes. The study suggests that collaboration series marketing strategies affect consumers' perceptions of novelty and alter their expectations. This research has significant academic and practical implications, demonstrating the effectiveness of marketing through collaboration series and revealing how character IP in fashion products, commonly used by fashion brands, shapes brand-consumer relationships. The findings provide a robust theoretical foundation for marketing strategies leveraging character IP.

애착의 갈망과 분리불안의 발현 - <하진양문록> 진세백의 경우 - (A Longing for Attachment and Revelation of Separation Anxiety)

  • 장시광
    • 동양고전연구
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    • 제66호
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    • pp.193-226
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    • 2017
  • 이 글은 <하진양문록>의 남성주동인물 진세백의 행위와 심리를 주로 여성주동인물인 하옥주와의 관계를 중심으로 살펴 진세백의 작품 내적 성격을 정립하고 그 소설사적 위상을 점검하는 것을 목적으로 한다. 이를 위해 애착 이론의 관점에서 진세백을 분석하였다. 진세백은 자신의 감정을 여과 없이 표출하는 인물이다. 하옥주를 처음 본 순간 반하게 되는데 이는 주로 하옥주와의 스킨십으로 구현된다. 하옥주와 헤어지고 난 후에는 슬픔, 우울함, 분노를 표출하고 그리운 나머지 눈물을 흘리기까지 한다. 진세백은 하옥주와 이별과 만남을 반복하는데 일관적인 모습은 하옥주 곁을 떠나지 않으려 한다는 점이다. 하옥주에 대한 절(節)을 견지하며 그녀와 절대로 분리되지 않으려 한다. 감정을 진솔하게 표출하는 진세백의 행위는 당대 남성 유학자에게 요구하던 이념과는 거리가 먼 것으로서 경직되지 않은 발랄한 모습이다. 진세백은 애착 대상이던 부모를 여의고 하옥주를 새로운 애착 대상으로 삼지만, 그녀와의 반복된 이별로 극심한 분리불안 증세를 보인다. 결국 그러한 증세를 해소하는 것도 하옥주의 몫이다. 진세백은 남성영웅소설이나 여성영웅소설의 경직된 남성인물과는 거리가 있다. 대하소설에도 감정을 솔직하게 표현하는 호방형 인물이 등장하지만 진세백처럼 지속적으로 여성인물과 분리되지 않으려 하는 인물은 드물다. 전기소설이나 애정소설에서도 마찬가지로 진세백과 같은 감정선을 지닌 인물은 흔치 않다. 이러한 점에서 진세백은 소설사에서 매우 독특한 위상을 점하고 있다고 할 만하다.

아버지의 신생아에 대한 애착정도 (The degree of paternal attachment to neonate)

  • 김지영
    • 대한간호학회지
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    • 제25권2호
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    • pp.330-340
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    • 1995
  • This study was conducted to find out the degree of paternal attachment to neonate, and to identify factors affecting paternal attachment. The main purpose was to make the base data for nursing intervention to improve parternal attachment. The subjects of this study were 20 fathers whose partners have delivered premature neonate and 30 fathers whose partners have delivered normal neonate in 3 university hospitals in Seoul. Data were collected from Feb. 10 to Apr. 10 1994 by self report questionaires. The instrument for this study was based on 7 kinds of characteristics of paternal attachment by Greenberg St Morris(1974), and developed by re-searcher The statistical methods for data analysis were percentage, mean, standard deviation, 1-test, ANOVA with S.P.S.S. program. The conclusions are as follows. 1. Fathers had the high degree of paternal attachent to neonate, but were afraid of active touch. 2. The factors that affect paternal attachment were delivery odor, past experience about own father except delivery pattern, pregnancy plan, sex of nonate. 3. There were not significant correlations between paternal attachment and early visual contact frequency of father-neonate. 4. In the degree of paternal attachment, though normal neonate father showed somewhat higher result than premature neonate father, there was not statistically significant difference between two groups(t=-1.83, P=0.076). But in the character of tactail awarness there were significant differences between two groups, hence nursing interventions are needed to help the premature neonate's father bring early tactile con-tact. Pother research about factors affecting paternal attachment to neonate and high risk neonate as well as low birth weight neonate is reguired.

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청소년의 기질, 부모 애착과 우울 (Effects of Adolescent Temperament and Parent-child Attachment on Depression)

  • 임소연;채명옥;이자형
    • Child Health Nursing Research
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    • 제18권4호
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    • pp.207-213
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    • 2012
  • Purpose: This study was done to examine levels of temperament, parent-child attachment and depression of adolescents and verify its effects. Methods: Surveys were conducted with 500 students from two middle schools, one located in Seoul and one in Gyeonggi Province. Adolescent temperament was measured using the Junior Temperament and Character Inventory, parent-child attachment using the Revised Inventory of Parent and Peer Attachment and depression using the Children's Depression Inventory. Cluster, t-test, correlation and logistic regression were used for data analysis. Results: Characteristics of temperament were classified into 2 groups. The 'Adaptation vulnerable group' showed high Harm Avoidance and the 'Adaptation protective group' showed high Reward Dependence, and Patience. The 'Adaptation vulnerable group' showed lower attachment and higher depression than the 'Adaptation protective group'. Novelty Seeking and Harm Avoidance correlated positively with depression and negatively with attachment. Students with higher levels of attachment reported lower levels of depression. The logistic regression analysis showed that the 'Adaptation vulnerable group' was 2.16 times more likely to be affected by depression than 'Adaptation protective group'. Conclusion: Results of this study can be used to develop depression intervention programs for adolescent psychological health and provide encouragement in the development of parent-child attachment.

사회극을 통한 애착유형 및 대인관계의 변화에 관한연구 (The Study of Attachment Styles and Personal Relations' Variation through the Sociodrama)

  • 이정숙
    • 가정과삶의질연구
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    • 제15권2호
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    • pp.111-126
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    • 1997
  • This study was intended to measure variations in attachment styles and personal relations through the Sociodrama, There were three purposes in this study. The first was to verify the contiuance of attachment between parents and adolescents. The second was to find the difference of personal relations and self-esteem according to the different attachment styles. finally the third was to prove the therapeutic effects of sociodrama. The results were as follows: 1. In terms of attachment style 19% of the subjects were insecurity style 9.5% avoidance style and 74.1% security style. 2. The contents of Sociodrama were the daily happenings between parents and adolescent children and among siblings and friends. Every subject said that the Sociodrama helped him to shape his internal self to understand others and to realize the importance of parental roles. 3. The avoidance group became insecure after the Sociodrama because of their distinctive traits. The secure feelings of security grou also decreased due to their developmental character-individuation. 4. The comparison of the two post-tests revealed that the attachment style of the avoidance group has parents was observed as well. 5. The Sociodrama is assumed to be effective in the changes of adolescents' abnormal and insecure attachment and personal relations into a normal and secure state., In conclusion results of the study verified this assumption of the effectiveness of the sociodrama and it's longterm effects.

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대학생의 애착과 자기효능감 및 대학생활 적응과의 관계 (A Study of the Relationship Between College Student's Attachment, Self-Efficacy and the Adjustment to College Life)

  • 성미혜
    • 한국보건간호학회지
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    • 제19권2호
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    • pp.316-327
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    • 2005
  • Purpose: This study intends to clarify the relative importance and character of the college student's attachment to their parents. We examined the effect that the father and mother attachments have en their self-efficacy and adjustment to their college life. Method: The subjects were 271 students who attendee a university. For this study, we used the inventory of the Parent Attachment-Revised version by Armsden and Greenberg, a self-efficacy test by Sherer et al. and the investigation far adjustment to college life by Barker & Siryk. The data were analyzed by t-test, ANOVA, Duncan test and simple multiple regression analysis on an SPSS WIN 10.0 program. Results: There was a significant differences in the attachment to the father according to their grades and in the attachment to the mother according to their type of residence. There was a significant difference in the adjustment to their college life according to their grades. Regression analysis on attachment and self-efficacy suggested that attachment has an influence on self-efficacy. Regression analysis on attachment and adjustment to college life suggested that attachment has influence on the adjustment to college life. Attachment also has an influence on academic adjustment, social adjustment, personal-emotional adjustment and institutional adjustment on the subscale of adjustment to college life. Regression analysis on self-efficacy and adjustment to college life suggested that self-efficacy has an influence on adjustment to college life. Further, self-efficacy has an influence on academic adjustment, social adjustment, personal-emotional adjustment and institutional adjustment on the subscale of adjustment to college life. Conclusion: This study shows that there are relationships among attachment, self-efficacy and adjustment to college life. Especially, self-efficacy is a very important factor influencing the adjustment to college life. So, a plan designed to increase students' self-efficacy should be created based on the results of this study.

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보육교사의 성인애착, 효능감, 훈육방식과 유아의 적응간의 구조모형 분석 (Analysis on Structural Models between Educare Teachers' Adult Attachment, Self-Efficacy, Discipline Styles and the Young Children's Adjustments)

  • 김명희;박혜경
    • 대한가정학회지
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    • 제51권1호
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    • pp.59-74
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    • 2013
  • This research attempted to examine the effects of adult attachment which belongs to the psychological characteristics of the educare teachers on the behavior young children's adjustments through the educare teacher's self-efficacy and styles of discipline. To achieve this, a survey was conducted on 866 children aged 2-5 years attending 23 educare centers located in Seoul, the region of Gyeonggi and Gyeongsangbuk-do, and their 135 teachers in charge. The results of this research demonstrated that first, educare teachers' adult attachment had indirect effects on the young children's adjustments by the media of self-efficacy. Second, the educare teachers'adult attachment was found to have indirect effects on the young children's adjustments by the media of discipline styles. Third, the educare teachers' adult attachment was found to have effects on the young children's adjustments through self-efficacy and discipline styles. In conclusion, with regard to the effects of the educare teachers' adult attachment on the young children's adjustments the mediated effects of self-efficacy and discipline styles were confirmed. This research enables one to have an in-depth understanding of the process in which the educare teacher's psychological characteristics have important effects on the social and emotional development of young children and it is expected that it will become evidence data for realizing the need for developing practical educational programs regarding the character development and mental health of the educare teachers.

볼츠만 방정식에 의한 C3F8분자가스의 전리 및 부착 계수에 관한 연구 (The Character of Electron Ionization and Attachment Coefficients in Perfluoropropane(C3F8) Molecular Gas by the Boltzmann Equation)

  • 송병두;전병훈;하성철
    • 한국전기전자재료학회논문지
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    • 제18권4호
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    • pp.375-380
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    • 2005
  • CF₄ molecular gas is used in most of semiconductor manufacture processing and SF/sub 6/ molecular gas is widely used in industrial of insulation field. but both of gases have defect in global warming. C₃F/sub 8/ gas has large attachment cross-section more than these gases, moreover GWP, life-time and price of C₃F/sub 8/ gas is lower than them, therefor it is important to calculate transport coefficients of C₃F/sub 8/ gas like electron drift velocity, ionization coefficient, attachment coefficient, effective ionization coefficient and critical E/N. The aim of this study is to get these transport coefficients for imformation of the insulation strength and efficiency of etching process. In this paper, we calculated the electron drift velocity (W) in pure C₃F/sub 8/ molecular gas over the range of E/N=0.1∼250 Td at the temperature was 300 K and gas pressure was 1 Torr by the Boltzmann equation method. The results of this paper can be important data to present characteristic of gas for plasma etching and insulation, specially critical E/N is a data to evaluate insulation strength of a gas.