• Title/Summary/Keyword: changed TV environment

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A Study on Viewer's activity and Satisfaction on the Changed TV (수용자에게 요구된 능동성과 이용만족도 관계 연구 - TV의 변화에 따른 수용자 행태 변화와 만족도에 대한 연구)

  • Baik, So-Yeon;Ji, Yong-Gu
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.179-184
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    • 2008
  • Changed TV, that has multi-channel and interactive attribute, requires viewer's activity. Also, broadcasting environment and TV user interface require same things equally. But, the viewer feels uncomfortable in current situation because they recognize the TV as passive media. especially, TV interface can't overcome limitation of TV media. And such interface is provided as it is. This problem brings viewer's confusion and dissatisfaction more and more. This study raises a question about viewer's activity and satisfaction, analyzes the relation and effect between activity and satisfaction.

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Characteristics of Exports of Korean TV Dramas : Focused on Types of TV Right, Exportation Price, Differentiation between Countries (국내 지상파 방송드라마 해외 판매 특성 : 판권 유형, 거래 단가, 국가 간 차이를 중심으로)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.136-147
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    • 2015
  • In this study, we research for characteristics of exportation of Korean TV dramas during 10 years. During this decade, media environment has been changed significantly : platforms have been increased and viewing attitude have been also changed. We will find out these changes in TV exportation : types of TV rights, price per countries, frequency of trade per countries, etc. For this, export records of 2 Korean TV stations from 2005 to 2014 have been obtained. As a result, export countries have been diversed, price have been increased and types of TV rights also have been various.

Research on TV Advertising in the Digital TV Environment (Digital TV 환경에서의 TV 광고 제작 연구)

  • 김종덕
    • Archives of design research
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    • v.12 no.4
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    • pp.201-209
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    • 1999
  • Feb. 11. 1997, Korean Government announced FM Radio Broadcasting and TV Terrestrial TV Broadcasting will be changed to digital format in year 2001, and all Korean Broadcasting except AM Radio and Microwave will be changed to digital format before 2010. In spite of IMF economic crisis, the Digitizing is the one of the hot issue in TV Broadcasting area. The narrow view of the Digitizing the Broadcasting is a technical development from the analogue to digital, but the extended view of it means not only the technical development but the revolution in the concept of TV and service area, relationship between sender and receiver, structure of TV Industry. Thus Digitizing the Broadcasting shifts paradigm and eventually it cause a big change in the advertising creative. The digital TV could be a very encouraging technical development for the consumers convenience because of the multiple choice in the channels and interactive services which leads us to the multimedia service through the TV . On the other hand, multimedia and multi-channel, interactivity implicate a big uncertainty and risk, This research paper is about the technical aspects and social aspects of digital TV and its influence of the marketing and TV advertising creative.

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An Analysis and Comparison on Creative of Local Government's TV Commercial (지방자치단체 TV광고의 크리에이티브 비교분석)

  • Paik, Jae-Hun
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.121-132
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    • 2007
  • A change of social environment based on digital information technology has decreased the disparity of regional cultures by exchanging & consuming contemporary information & culture freely. After 1995, when local autonomous entity system was established, the local autonomous bodies competed with one another in developing the regional society with its' own resources, human powers & cultures, independently of the central government. In the competitive system, a local government is getting itself distinguished from each other in the cultural & regional properties, and brands the region with its unique events, public relations(PR) & development strategies. The environment for advertisement has changed rapidly under the spontaneous system of regional brand and competition, which means the changes of creative standard in the field of advertisement. An in-depth advertising creativity with induced impression & trust is one of the most important aspects of the advertisement to become persuasive to the public effectively. This demand has had public advertisements changed rapidly and the change of regional system's advertisements has started already. This study focuses on analyzing the status of Local Government's commercials on TV, and presenting an effective method for improving it.

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MLLR-Based Environment Adaptation for Distant-Talking Speech Recognition (원거리 음성인식을 위한 MLLR적응기법 적용)

  • Kwon, Suk-Bong;Ji, Mi-Kyong;Kim, Hoi-Rin;Lee, Yong-Ju
    • MALSORI
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    • no.53
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    • pp.119-127
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    • 2005
  • Speech recognition is one of the user interface technologies in commanding and controlling any terminal such as a TV, PC, cellular phone etc. in a ubiquitous environment. In controlling a terminal, the mismatch between training and testing causes rapid performance degradation. That is, the mismatch decreases not only the performance of the recognition system but also the reliability of that. Therefore, the performance degradation due to the mismatch caused by the change of the environment should be necessarily compensated. Whenever the environment changes, environment adaptation is performed using the user's speech and the background noise of the changed environment and the performance is increased by employing the models appropriately transformed to the changed environment. So far, the research on the environment compensation has been done actively. However, the compensation method for the effect of distant-talking speech has not been developed yet. Thus, in this paper we apply MLLR-based environment adaptation to compensate for the effect of distant-talking speech and the performance is improved.

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Interactive Broadcasting Service Using Mobile Messenger (모바일 메신저를 이용한 양방향 방송서비스)

  • KIM, Joon-Won;Lee, Jung-Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.157-163
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    • 2013
  • The development of the latest media technology has changed the traditional broadcasting system. The traditional broadcasting system, which was operated by the mass media and the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional media through the convergence of internet and mobile. In terms of broadcasting environment, the function of the traditional TVs has been changed to the Smart TVs combined with an open platform which not only deliver visual contents, but also supply various applications and additional information linking the content providers and viewers. This ongoing broadcasting environmental change has made it possible for viewers to participate in the programs such as reality shows or sports events through SNS, texting or phone calls. Therefore, the purpose of this experiment is to present the ways to promote easier and more convenient viewer-participation in the programs by applying mobile messenger to existing broadcasting system in order to enhance the involvement of broadcasters and viewers of the programs and to diversify the roles of content providers and viewers in broadcasting.

Research on Resource Allocation Method for a Hybrid WSD Based on Location Probability (위치확률 기반의 하이브리드 WSD 무선자원 할당 방안 연구)

  • Chang, Hyugnmin;Lee, Won-Cheol
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.27 no.5
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    • pp.454-462
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    • 2016
  • portable white space device(WSD) obeying the Korean regulations of TV white space(TVWS) can cause harmful interference to a digital TV receiver residing at the same pixel around the edge of the digital TV service coverage for the case with a changed propagation environment. In order to solve this problem, we propose a method to allocate the resource of a hybrid WSD based on TVWS geo-location DB with spectrum sensing. Using the received power of digital TV signal through the spectrum sensing, a hybrid WSD can calculate the maximum permitted EIRP based on location probability. Based on the accurate allocation method proposed in this paper, it is possible to satisfy the Korean TVWS regulations and to eliminate the harmful interference to TV receivers nearby the hybrid WSD.

Implementation of Personalized EPG Service based on Tru2Way (Tru2Way기반의 사용자 맞춤형 EPG 서비스 구현)

  • Park, Doo-Jin;Lee, Jae-Dong
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.1
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    • pp.51-59
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    • 2016
  • The progression of broadcasting technology changed the previous analogue broadcasting system into digital, which in result allowed several broadcasting programs to be transmitted as one stream by multiplexing. This multi channel environment interferes with audience to choose the program they want. EPG acts as supporter in this multi channel environment. The existing EPG system is limited in providing searching function with title, genre, date and Wish-list in multi-media environment. Thus, this thesis proposes new type EPG using PSIP information modification to respond with the change of broadcasting market. This type of EPG can be applied to several kinds of broadcasting systems.

A Design of a Data Service providing Additional Information of ID Advertising (ID 광고의 부가정보를 제공하는 데이터서비스 설계)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.18 no.3
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    • pp.61-68
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    • 2018
  • As the digital broadcasting era settled in, the TV, which was only used to watch broadcast programs, developed as a medium for operating various data services. This means that an environment, in which the viewers' TV usage behavior can be changed from a passive attitude to an attitude of actively consuming the media, has been established. Since the advertising market is an industry that is heavily influenced by changes in the media, these changes causes changes in the form of advertising and the advertising consumption behavior of viewers. In this environment, the broadcasting industry needs to think about the new growth strategy that links the possibility of data service with the advertisement market. In this study, we designed a data service that provides supplementary information of an ID advertisement, which has the weakness of short exposure time and shortage of information expression space. Specifically, we have designed the usage scenario and user interface of the data service and developed a method, based on the international digital broadcasting standard DV B, that provides the supplementary information defined by the type of ID advertisement to the data service.

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Communicative Model of Educational Transformations in the Realities of (Post) Modernity

  • Opanasyk, Oksana;Popova, Yana;Matiiv, Ihor;Radenko, Yuliia;Mozharovska, Hanna
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.245-251
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    • 2022
  • In the context of the pandemic, educational institutions had to ensure an instant transition to remote technological models of communication within the new conditions of the educational environment. The purpose of the academic paper lies in determining the role of the communicative model of educational transformations in the realities of (post) modernity. The research methodology is based on a survey of 120 students from 10 higher educational institutions (HEIs) of Ukraine through an online form regarding the importance of live communication during a pandemic. Results. The communicative model changed significantly during the pandemic - the interaction was mainly due to technologies. The research has identified four communication models of educational transformations under the conditions of the pandemic, depending on learning models. The first traditional model of distance learning involves distance learning; the second model involves contact remote training using remote educational technologies; the third model is blended learning, which combines remote and traditional learning formats, synchronous and asynchronous modes of interaction; the fourth model is traditional contact training. The empirical study of the effectiveness of communication models proves that live communication remains extremely important for learning and understanding of educational materials by students, and technology has provided support for such communication. Along with this, seminars and video lectures with presentations combining live communication and communication technologies are as important as digital learning tools. The most effective teaching method for mastering and memorizing educational material was a live dialogue with a teacher at seminars in ZOOM, followed by individual written assignments on the studied topic.