• Proceedings of the Korean Society for Language and Information Conference
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• 2007.11a
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• pp.515-521
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• 2007

The text categorization is an important field for the automatic text information processing. Moreover, the authorship identification of a text can be treated as a special text categorization. This paper adopts the conceptual primitives' expression based on the Hierarchical Network of Concepts (HNC) theory, which can describe the words meaning in hierarchical symbols, in order to avoid the sparse data shortcoming that is aroused by the natural language surface features in text categorization. The KNN algorithm is used as computing classification element. Then, the experiment has been done on the Chinese text authorship identification. The experiment result gives out that the processing mode that is put forward in this paper achieves high correct rate, so it is feasible for the text authorship identification.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.6-7
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• 1998

• Asia Marketing Journal
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• v.15 no.4
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• pp.161-186
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• 2014

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called "brand name incongruity") on the new brand name attitude differs depending on a consumer's individual characteristics (need for cognition). The experiment demonstrates that consumers with a high need for cognition show a better attitude towards a new brand name when the brand name was rebranded moderately incongruent compared to congruent or extremely incongruent. Thus, the experiment demonstrates that there is an inversed U-shape relationship between brand name incongruity and new brand name evaluation for consumers with a high need for cognition. On the contrary, consumers with a low need for cognition show a better attitude towards a new brand name when the brand name is rebranded congruently compared to incongruent conditions (moderate incongruity and extreme incongruity). This result indicates that there is a negative linear relationship between brand name incongruity and new brand name evaluation. Key theoretical and managerial implications of the present study are as follows. This study integrates two alternative views of research on incongruity evaluation into one framework by demonstrating that need for cognition moderates the relationship between brand name incongruity and consumer evaluation. This present study provides a conceptual basis for understanding consumer evaluation towards a new brand name. Next, though rebranding is a very important decision making of brand management, there is no guideline on how to change a brand name. The findings of this research can suggest which degree of change is optimal when rebranding in order to utilize and strengthen existing brand equity. More specifically, when our target customer has high need for cognition, moderately incongruent rebranding can be optimal, whereas for those with low need for cognition, rebranding in accordance with existing brand name will be optimal.

• Journal of the Korean Geographical Society
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• v.49 no.4
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• pp.601-614
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• 2014

The purpose of this study is to investigate high school students' geographic misconceptions and their mechanisms of formation. Three main theories explaining why students develop misconceptions exist: 1) framework theory, 2) p-prim(phenomenological primitive) theory, and 3) categorization theory. This study chose three target geographic concepts, or, 1st and 2nd mountain ranges, secondary central business district and satellite city, and the Nopsae wind and the F$\ddot{o}$hn phenomenon. Then, this research explored students' typical misconceptions regarding these concepts and attempted to examine which theory explains the misconception forming processes most well. As a result, the following misconceptions were found. First, students understood that the numbers 1 and 2 denote the order of the formation of mountain ranges. Second, despite differences in their main functions, students tended to subsume the secondary central business district and satellite city under one functional category. Third, students believed that the Nopsae wind and the F$\ddot{o}$hn phenomenon are identical in hierarchy. This study explained students' creation of these misconceptions by applying the categorization theory in which students located a concept in an inappropriate location of an ontology tree.

• Journal of Korean Institute of Industrial Engineers
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• v.2 no.1
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• pp.101-108
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• 1976

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.45-54
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• 2009

Categorization in a vital means for dealing with the multitudes of entities in the world surrounding people. Among others, the perceptual and the evaluative similarities factors strongly affect categorization. The conventional SD-type procedure are insufficient in this regard, since it requires an individual subject to make isolated judgments about each stimulus to identify categorization in terms of a group tendency. It disregards the individual categorization in which the similarities are of great importance. Thus in this study the phased emotional evaluation method is suggested based on the intuitive categorization of stimuli and on the similarity judgement of representative/ non-representative case in each category. To verify the effectiveness of the suggested evaluation method the scanned jewelry images are selected as test stimuli for emotional evaluation experiment. As a result of the evaluation experiment, the conventional SD-type procedure is complemented by the emotional evaluation method in phases of the task of intuitive categorization, the selection of the representative images and the setup of the evaluation score of the representative images to internally supplied anchors of evaluating non-representative images.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.4 s.44
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• pp.371-377
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• 1992

The purposes of the study were 1) to extend the cognitive categorization theory in an attempt to explain the of garment category, fashionability, and wearer's body types on impression formation, and 2) to find out structures of wearer's impressional dimension and wearer's professional image. The research included a quasi-experiment and survey. The experimental design was a $2^{3}$full factorial design of 3 independent variables. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 drawings made by 3 independent variables (garment category, fashion level, wearer's body type). Result were as follows: 1) Garment category, fashionability and wearer's body type had significant effects on impression of the 5 factors-evaluation, potency, appearance, sociability and good-bad, with exception of wearer's body type which was nonsignificant to the potency factor. 2) Garment category was most effective on the evaluation and the potency. However wearer's body type was most effect on the appearance factor and fashionability variable was most effective on the good-bad factor. It was conclued that the results supported the cognitive categorization theory on impression formation and a cognitive categorization hypothesis of clothes.

• Proceedings of the CALSEC Conference
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• 2004.02a
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• pp.294-301
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• 2004

·Text-mining approach to e-documents organization based on topic hierarchy - Machine-Learning ＆ information Theory-based ㆍ 'Category(topic) discovery' problem → document bundle-based user-constraint document clustering ㆍ 'Automatic categorization' problem → Accelerated EM with CU-based active learning → 'Hierarchy Construction' problem → Unsupervised learning of category subsumption relation

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.128-145
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• 2016

Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.

• Journal of Internet Computing and Services
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• v.17 no.4
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• pp.135-143
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• 2016

The Internet is being utilized as a means of communication channel for science information. In this study, an experiment was conducted against college students, in which participants were assigned to one of the following four conditions: source status(professor, student) x social categorization(in-group, out-group). When the participants finished reading an online news article, perceived usefulness of and attitude toward the science technology were measured. The results show that the effect of source expertise on perceived usefulness was moderated by social categorization.