• 한국의상디자인학회지
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• 제18권2호
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• pp.15-33
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• 2016

Women in their 30s and 40s, who are at the center of "ageless" and "down-aging" consumer trends, are likely to encounter problems with fitting and size conformity when they wear casual clothes targeting women in their 20s. Hence, differences in upper body sizes and body types between women in their 20s and women in their 30s and 40s were analyzed. The data for this study was from the 6th Size Korea survey of body measurements of 1,675 female adults in their 20s-40s. SPSS 21.0 for Windows was used for analysis of the collected data. To examine differences in average upper body size between women in their 20s and women in their 30s and 40s, descriptive statistics and independent sample t-tests were conducted. Factor and cluster analyses were used to classify body types by age groups. Comparing direct measurement items showed that women in their 20s tend to have higher average values for most height-related items-including body height-and lower average values for circumference, thickness, and width than women in their 30s and 40s. Factors in determining the upper body shapes of women in their 20s to 40s were narrowed to five; through a cluster analysis, upper body shapes of women were classified into three body types as follows. Type 1 women are shorter and thinner with small frames; Type 2 women have the highest vertical values for their upper bodies and average values for obesity-related categories of circumference, thickness, and width. Type 3 women are the shortest and has the highest body mass index (BMI), verifiable as obese. By analyzing differences in body type distribution according to age groups, it was found that more than 90% of women in their 20s belong to Types 1 and 2. On the other hand, most women in their 30s and 40s are identified as Type 3.

• 한국조리학회지
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• 제15권3호
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• pp.344-355
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• 2009

본 연구는 기존 선행 연구의 이론적, 실증적 결과를 토대로 관계 효익이 만족과 장기적인 관계에 미치는 영향을 토대로 가설과 연구모델을 설정하고, 패밀리 레스토랑 방문객을 대상으로 구조방정식 모델을 분석하여, 연구모델을 평가하고 마케팅적인 시사점을 제공하는데 목적이 있다. 첫째, 외식 소비자가 느끼는 관계 효익 중본 연구에서 요인으로 사용된 사회적 요인과 심리적 요인은 모두 만족에 영향을 주는 것으로 조사되었다. 둘째, 외식 소비자의 만족도 고객이 레스토랑에 대한 장기지향적 관계를 유지하는데 영향을 주는 것으로 나타났다. 다시 말하면 이처럼 레스토랑에 대한 소비자의 만족이 높을수록 구전이나 재방문 의도가 높아지는 것으로 나타나 여러 선행 연구들의 결과를 지지함을 보여주었다. 연구결과의 간접효과에서도 입증되었듯이 외식 소비자가 느끼는 이러한 사회적 효익과 심리적 효익은 레스토랑의 장기적 관계지향에 강력한 영향력을 미치며, 만족은 이러한 영향을 미치는 중요한 매개 변수임을 보여주었다. 결과적으로 가격 할인이나 사은품, 쿠폰과 같은 경제적인 이익보다는 종업원과의 친밀감, 심리적 안정감과 불안감의 해소 등의 사회적, 심리적 효익을 우선하는 것으로 파악되어 종사원에 대한 고객 응대가 무엇보다도 중요한 사안으로 대두된다. 따라서 종사원의 채용에서 부터 지속적인 서비스 교육과 지식 교육을 통해 고객의 요구에 즉각적이고 융통성 있게 대응하여 고객 만족에 힘써야 할 것이다.

• 한국체육학회지인문사회과학편
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• 제55권5호
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• pp.127-142
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• 2016

본 연구는 해양레저스포츠 참여자의 호기심, 운동강도, 운동정서가 운동지속행동에 어떤 영향을 주는지를 규명하는데 목적이 있었다. 연구대상은 대학교 해양레저스포츠 교과목(스쿠버다이빙, 윈드서핑, 요트) 수강자 491명을 편의표집 하였다. 그들은 4종류의 설문지에 응답하였으며, 자료처리는 SPSS 18.0을 이용하여 기술분석, 신뢰도 분석이 실시되었으며, 연구모형의 타당성 검증을 위해 AMOS 18.0을 이용하여 상관관계분석, 확인적 요인분석이 실시되었으며, 변인 간 인과적 관계 규명을 위해 구조방정식 모형 검증이 실시되었다. 구체적인 연구결과로는 첫째, 해양레저스포츠 최초 참여자의 호기심은 운동정서에 정적인 인과관계가 나타났으며, 운동정서는 운동지속행동에 정적인 인과관계가 확인되었으며, 호기심은 운동지속행동에 정적인 인관관계가 확인되었다. 또한, 운동정서는 호기심과 운동지속행동의 부분적인 매개변인으로 판명되었다. 둘째, 해양레저스포츠 최초 참여자의 운동강도가 높으면 긍정적 정서는 낮고, 부정적 정서는 높게 나오며, 운동강도가 높으면 운동지속행동의 가능성, 경향성, 강화성이 낮게 나타났으며, 운동정서가 긍정적이면 운동지속행동의 가능성, 경향성, 강화성이 높아 운동지속 의지가 높은 것으로 확인되었으며, 운동정서는 운동강도와 운동지속행동의 부분적인 매개변인으로 판명되었다.

• 복식문화연구
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• 제20권4호
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• pp.560-572
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• 2012

This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men's accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men's image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers' social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.

• 한국의상디자인학회지
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• 제14권1호
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• pp.43-59
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• 2012

The purpose of this study was to compare knitwear design preferences and purchase behaviors of university students by sex. The subjects were 493 university students in Daejeon and Gongju provinces. The research method was a survey and measurement instruments were 16 stimuli which were manipulated of knitwear shape and self-administrated questionnaire (knitwear design preference items, knitwear favorite image items, purchase behavior items and subject' demographic attributions). Data were analyzed by factor analysis, frequency analysis, t-test, Cronbach' ${\alpha}$ using SPSS program. The results of the study were as follows. First, as for pullover designs according to pullover shape factors, male preferred classic design with normal round neck, set-in sleeves and normal length, whereas female preferred various designs with normal round, normal V or deep V neck, set-in sleeves and normal or long length. Second, there was significant difference by sex in knitwear patterns and materials. Male preferred geometric patterns and 100% cotton, whereas female preferred natural patterns and blended cotton. Third, 4 factors were emerged on knitwear favorite images(casual image, modem classic image, active image and characteristic image). Especially, there was significant difference by sex in active image. Male preferred active image, whereas female did not. Fourth, as for knitwear purchases, male considered fitting as important purchase criteria, whereas female considered design or style. Male used department stores for purchasing, whereas female used Bosejeom for independent fashion. Male preferred high quality knitwear to female.

• 복식문화연구
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• 제15권5호
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• pp.770-780
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• 2007

Caports is a fusion style which consists of mix and match and various T.P.Os. The expressive features of Caports style have been strengthened by the combination of functional and decorative design. This study aims to divide the images into categories and to study the decorative features of each category. It is classified into five groups according to its images, Healthy & Sexy, Athletic, Romantic, Girlish, Vintage. The following study has assorted the pictures of Caports style into categories and presents decorative design features in each category. Analyzed materials have been collected from fashion magazines, catalogs, and fashion related Internet sites from 2002 to 2006. The dominant feature of caports was sensitive fashionableness as a day wear based on sportswear. This feature was determined by every factor such as materials, structure and details. In other words, the usage of jersey that could give functionalities and elasticity, structure that exhibit one's silhouette and the decorative designs of functional details make it possible to have this kind of peculiar style. Decorative designs shown in sports wear, casual wear and women's wear were all applied in Caports style. They showed a moderate and coherent style rather than one that was richly ornate or magnificent. So, in the mesa trend of "sportism", Caports style could easily fit into the 21st century's consumers' demands for fusion. And this study of decorating methods of each category of Caports style may provide useful data to help develop the products that consumers demand.

• Asian-Australasian Journal of Animal Sciences
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• 제26권1호
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• pp.19-29
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• 2013

Marbling (intramuscular fat) is an important trait that affects meat quality and is a casual factor determining the price of beef in the Korean beef market. It is a complex trait and has many biological pathways related to muscle and fat. There is a need to identify functional modules or genes related to marbling traits and investigate their relationships through a weighted gene co-expression network analysis based on the system level. Therefore, we investigated the co-expression relationships of genes related to the 'marbling score' trait and systemically analyzed the network topology in Hanwoo (Korean cattle). As a result, we determined 3 modules (gene groups) that showed statistically significant results for marbling score. In particular, one module (denoted as red) has a statistically significant result for marbling score (p = 0.008) and intramuscular fat (p = 0.02) and water capacity (p = 0.006). From functional enrichment and relationship analysis of the red module, the pathway hub genes (IL6, CHRNE, RB1, INHBA and NPPA) have a direct interaction relationship and share the biological functions related to fat or muscle, such as adipogenesis or muscle growth. This is the first gene network study with m.logissimus in Hanwoo to observe co-expression patterns in divergent marbling phenotypes. It may provide insights into the functional mechanisms of the marbling trait.

• 한국조리학회지
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• 제15권2호
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• pp.136-149
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• 2009

본 연구는 선행 연구를 토대로 하는 문헌고찰과 실증조사 분석을 통해 외식기업에서 발생할 수 있는 서비스 실패 상황에서 발생할 수 있는 소비자의 부정적 감정과 서비스 실패 유형을 구체화시키고 그러한 소비자의 부정적 감정이 향후 소비자의 행동에 미치는 영향관계를 확인하고자 한다. 본 연구의 목적을 달성하기 위해 부산지역 대학생을 대상으로 2008년 9월 15일부터 30일까지 설문지를 통해 유효한 261부의 설문 자료를 수집하였으며, 수집한 자료를 활용하여 연구 목적을 달성하기 위해 상관관계(correlation analysis) 및 요인분석(factor analysis)을 실시하였고, 구성 개념간의 인과관계 및 영향력의 차이를 확인하기 위해 공분산구조분석(covariance structure analysis)을 실시하였다. 통계자료분석은 SPSS 12.0 버전과 AMOS 4.0을 이용하였다. 분석 결과 4가지 서비스 실패 유형(서비스 신뢰성 실패 서비스 유형성 실패 서비스 반응성 실패 서비스 공감성의 실패)을 확인하였으며, 이러한 서비스 실패 유형이 이용 소비자의 부정적 감정인 후회감과 실망감에 영향을 미친다는 것을 확인하였다. 뿐만 아니라 소비자의 부정적 감정이 부정 행동과 브랜드 전환, 그리고 부정적 구전 등 부정 행동에 영향을 미침을 확인하였다.

• 한국의류학회지
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• 제33권7호
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• pp.1164-1179
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• 2009

This study presented the characteristics of a mobile fashion shopping mall as perceived by those in charge of fashion brands, clarified the effect of the characteristics on the intention 'Of introduction, and indicated the differences in the intention of introduction according to the characteristics of brands. This study surveyed individuals in charge of fashion & clothing brands. It utilized SPSS 12.0 program for data analysis and performed frequency analysis, validity analysis, reliability analysis, multi regression analysis, ANOVA, and hierarchical adjustment regression analysis. A summary of the results of this study are as follows: First, the results of the factor analysis are shown to clarify the characteristics of mobile fashion shopping mall; four factors such as facility/usefulness, instant accessibility, personalization, and playfulness were also represented. Second, it showed that facility/usefulness, instant accessibility and personalization generate a positive influence on the intention of introduction. Of the factors, facility/usefulness displayed the highest influence. Third, regarding the effect of the characteristics of a mobile fashion shopping mall on the intention of introduction according to the characteristics of brands (in the case of women's wear) the intention of introduction is strong as instant accessibility and facility/usefulness is highly recognized. Lastly, there is a difference in the intention of introduction according to the characteristics of brands. According to items, casual wear shows the highest intention of introduction as followed by women's wear and sportswear. According to age, brands targeting a 24-29 year old group show a higher intention. Companies with average sales of 50 billion won to 750 billion won (or more) for three years showed a high intention. In addition, the possibility of introduction as a new distribution line was investigated.

• 한국의상디자인학회지
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• 제9권2호
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• pp.15-30
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• 2007

The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.