• Journal of Distribution Science
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• v.20 no.11
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• pp.89-98
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• 2022

Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.

• The Korean Journal of Woman Psychology
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• v.16 no.3
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• pp.303-329
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• 2011

In Korea, recent women's educational standard is more higher than any other period but rate of using human resources is the lowest level among the OECD nations. As the reason of this phenomenon, the career choice attract attention. Traditionally, job is classified female-dominated job from male-dominated job, and most women still avoid male-dominated job. If this unequal concentrated phenomenon is relieved, diversity using of human resource will be available. For the purpose, this study try to determine the experience structure and the career decision-making process of the female undergraduate who want the male-dominated job through the qualitative study method, and to determine factors that work negative or positive on the process to use for the career consult. Grounded theory based data analyses resulted in 61 concepts, 27 sub-categories, and 12 categories from the recorded data of 8 female undergraduates who want the male-dominated job. The core category was "For the special life, keeping challenging with the will". A paradigm model consist of the casual condition, central phenomenon, contextual condition, intervening condition, actions/reactions and the result was proposed. And the participants went through five stages with time in their career decision-making process: the stage of awareness about the trait and aspiration, the stage of internal determination, the stage of support and accept, the stage of challenge and overcome, and the stage of affirmation and confidence. Implications of the findings and suggestions for the future research are discussed.

• Korean Journal of Culture and Social Issue
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• v.30 no.3
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• pp.267-298
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• 2024

Childcare support for working mothers is crucial for women's smooth transition into society, career development, and well-being. Based on interviews with 10 Korean working mothers with children aged 0-2, this paper explores the process of utilizing childcare support services, psychological experiences, and plans for work-life balance using the grounded theory analysis method. The analysis revealed three categories: the decision-making process before using the childcare services (past), experiences during the use of childcare support (present), and future plans for work-life balance (future). The decision-making process before using childcare support services consisted of the following categories: seeking information about childcare support services, having family discussions during the decision-making process, the proposer and decision-maker of the services, and the final decision on childcare support services. Experiences during the use of services included economic burdens, changes in postnatal career paths, disparities between expectations and the reality of pre- and post-childbirth, discrepancies between expectations and reality in work-family balance, factors affecting of quality of life, and the division of household and childcare responsibilities with husbands. Plans for future work-life balance included categories such as the desire for career advancement, the desire to maintain a career, the desire for temporary or reduced career commitment, and uncertainty regarding future career plans. Finally, the study investigated whether there were differences in the past and present service usage processes and experiences based on plans for future work-life balance. This research suggests the need for multidimensional support for working mothers' work-family balance and well-being, and highlights the need to reduce uncertainty about women's future careers.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.324-335
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• 2020

This study sought to find out the impact of a university student's parental love on their career maturity and the effect of adjusting their career-setting self-efficiency and cognitive flexibility in their relationship. For this purpose, 362 college students in Daejeon, Chungnam, and Seoul were analyzed, there were significant differences between parental attachment and career-setting self-efficiency depending on gender, according to the study. Second, career-setting self-efficiency had a significant impact on career maturity. Third, the effect of controlling cognitive flexibility and career-setting self-efficiency was seen between parental affections and career maturity. This shows that parents attachment may have different effects on university students' career maturity, depending on the degree of career-setting self-efficiency, cognitive flexibility in the process of parental affection affecting the university students' career maturity. Therefore, it can be used to develop various programs that can help individuals decide their career path with recognizing that there are different internal factors within the university student group.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.206-216
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• 2019

This study is focused on the factors which would influence new media's utilization based on the university students' survey and literacy adjustment effect. Through this process, we would verify the composition of new media's utilization and the importance of literacy ability which are needed for the survey of university students and try to find the effect factors for career decision making. We surveyed about 150 students who were studying in University located in Incheon city and analyzed the data of qualified 120 students. SPSS 23.0 was used and frequency analysis was performed to analyze the general characteristics of the students. Reliability analysis, correlation analysis and regression analysis were conducted to verify the contents of this study. The relationship, information and interest which were considered independent variables, were found to have a significant influence on the career decision making of the students. In addition, it was shown that the literacy adjustment effect also played a big role in career decision making of the students. Based on those findings, we discussed about the importance of contents in the utilization of new media, ways to improve the ability of literacy, the implications and limitations of this study.

• Korean Medical Education Review
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• v.26 no.1
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• pp.48-54
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• 2024

The career choices of medical students are significant for both individual students and society, which relies on a robust public healthcare system. Medical schools should provide a conducive environment and diverse information to enable students to make mature career decisions. Yonsei University College of Medicine conducts extracurricular programs for students' career development, including the Career Choice Expo, Career Path Survey, Special Lecture on Career Development, and a Visible Radio Show focused on career counseling. Additionally, the intracurricular activities offered by the college include career advising to students through faculty advisors in learning communities based on students' reflective writing about career-related activities. Medical students, in the process of forming their career decisions, compare what they have learned in the medical school curriculum with information acquired through extracurricular activities, taking into consideration their individual characteristics. Through longitudinal discussions with faculty advisors in learning communities, medical students not only gain recognition for the validity of their exploratory activities but also develop a sense of self-efficacy in making career decisions. The career education program at Yonsei University College of Medicine aligns with recent perspectives emphasizing the integration of career counseling for medical students into the curriculum in order to increase effectiveness.

• Research in Community and Public Health Nursing
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• v.10 no.2
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• pp.537-548
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• 1999

The purpose of this study was to analyze the relationship of the participation in decisionmaking and expertise of staff nurses. The population for this study was the registered nurses(N=342) working in Chungnam and Chungbuk. The data were collected from April 26 to May 26, 1999. The survey instrument was Participation in Decision Activities Quesionnaire and Expertise scale developed by Anthony(1995), and Job Expertise scale of Van de Ven and Ferry. The results were as follows: 1) There was a significant difference for identification and design, and selection among the process of participation in decision making. 2) There was a significant difference between the participation in caregiving decisions and condition of work decisions. 3) (1) There was a significant difference among caregiving decisions between the expertise indicators and the variables such as education level. and the experience to told who is an expert. (2) There was a significant difference among condition of work decisions between the expertise indicators and the variables such as career, the spent keeping current per week, and self-rating of expertise.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.169-178
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• 2019

This study examined the influence and role of college students' career preference type on the decision-making process of career selection, and also analyzed the effect on the confession bias in the process. The data was collected from June 20th to July 9th, 2017. The case analysis method was used for three times over 20 days by interviewing university students in the metropolitan area. The results of the analysis of the data from the study participants show that there are differences in the degree of individuals regardless of the preferred occupation type and career aptitude, but mostly there is a bias toward career and career. Confirmed biased thinking is a phenomenon that is shaped by the psychological and environmental factors of the research participants and that they try to fit themselves into a framework that reflects social awareness. The implication of this study is that the preference type affects the selection of the major, and that confirmation bias is a hindrance to proper employment and a job search. The preference for the individual job type should be properly established. Environment and opportunity should be provided.

• The Journal of Korean Academic Society of Nursing Education
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• v.4 no.2
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• pp.280-295
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• 1998

This study examines attitudes among nursing student, attitudes that give direction in life and effect the decision-making process when seeking employment. The exigency of which derives from the need to design a proper guidance program to assist students in their search for employment. Data was collected from a survey conducted between November 20 and November 25, 1995, the respondants of which were 120 nursing students without jobs. The data was analyzed by examining frequency, percentage, average, Chi-square, one-way ANOVA and t-test through an SPSS $PC^+$ program. The results of the study can be summarized as follows : 1) There are positive relationship between a student's academic major and employment(So responded 84.3% of the subjects with only 2.5% claiming that his major didn't matter). 2) Students believe that 'good jobs' are secured through aptitude. 'Good jobs' are seen as ones which develop an individuals abilities and which offer the opportunity for advancement. However they do not believe that 'good Jobs' contribute to society 3) Students have not been supplied the proper guidance and information necessary for finding employment. The student's life research institude, professor and assistants provide Insufficient information and counseling. Personal goals are decisive factors in determining what direction a student may take as well as the kind of employment he will seek. However, advice from parents, siblings, friends, alumni, professors, assistants and counselors is also considered. 4) Students do not think it reasonable to base their career decisions on one factor only(33.9% responded that aptitude and personal interests were the most important factor, and 14.9% that income was the key determinant). 5) Location and size of the hospital are important considerations when choosing a job. There is a preference for larger hospitals. 6) A lack of stability and few opportunities for advancement are perceived as the primary reasons for the possibility of leaving one's job.

• Journal of Engineering Education Research
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• v.15 no.2
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• pp.20-29
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• 2012

The purpose of this study was to explore the academic achievements, learning attitudes, and career compromising processes for successful undergraduate students in the College of Engineering. To achieve this goal, research was conducted to analyze whether there was a strong major-career connection among Engineering students of Seoul National University. Afterwards, differences in levels of academic achievement, learning attitude, and academic aspiration were analyzed between students who had achieved a major-career match and students who had not. As a result, it was found that the level of major-career connection was highly correlated to the level of academic achievement; furthermore, learning attitudes were strongly related to the level of motivation towards a high academic achievement, and influenced future learning attitudes as well. These findings suggest that further academic support, career guidance, and major switching policies are needed for undergraduate students in Colleges of Engineering.