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정치광고에서의 니치 마케팅 전략 활용에 관한 연구-15대 총선을 중심으로- (A Study on the Niche Marketing Strategy in Political Advertisements-focusing on the 1996 Parliamentary Election-)

  • 이기복
    • 디자인학연구
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    • 18호
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    • pp.37-48
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    • 1996
  • For succesful political advertisements the role of mutual communications between advertisers and their targets (i.e. voters) should be magnified, which must be based on the understanding of voter's life-style including the trends of daily life, their philosophy and attitude toward the contemporary matters. During the campaign period for the last parliamentry election the most important issue was nothing but who could be the best representer of their region without any political considerations compared to previous election and the decision made by voters has been evaluated as one of most brilliant ones so far. One thing to note from the last election is that many new faces have been high lighted and that could not have been possible if they could not differentiate their campaign from one of unchanged senior politicians by calling more attentions of voters to them by scrutinizing competitors' election pledges. The differentiation strategy in election campaigns is basically detecting small signs of changes in voters life\ulcornerstyle, bringing them into relief and provoking voters attentions to the election and advertiser. In this sense niche marketing strategy is the differentiating strategy itself and it can be a useful guide in political advertisement for the triumph of advertiser in elections as well as for heathy and fresh political environments on the basis increased attentions of voters. In this paper, aiming at further development of the niche marketing in political advertisements we propose questions whether the niche marketing in the last parliamentary election was introduced on the basis of concept of differentation by analysing last election's strategies targeted at voters specific dispositions.

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Mobile Application을 이용한 UC(Unified Communication) 시스템 개발 (UC(Unified Communication) Systems Development using Mobile Application)

  • 김희철
    • 한국전자통신학회논문지
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    • 제8권6호
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    • pp.873-879
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    • 2013
  • 본 논문에서 고급 업무형 커뮤니케이션(UC) 기능은 통신활동의 중복, 낭비, 재작업을 줄여 프로세스 개선에 대한 높은 효율을 제공한다. UC 앱 개발을 통해 메시지 전송, FMC 통화기능, 스케줄 관리 기능 개발과 UC 서버 구축을 위한 조직도 DataBase구축, 검색을 위한 JSP 구현, XMPP를 이용한 메시지 전송 시스템 구축한다. IP-PBX의 IP 네트워크에서 구동되는 UC 애플리케이션의 기반에서 인프라의 활용도를 높이고 실제 생활에서 필요한 서비스를 제공하는 시스템을 설계 구현한다.

냉난방도일을 이용한 우리나라 주요도시의 도시승온화현상 특성분석 (Analysis of Urban Warming Phenomenon using Degree days in Major Korean Cities)

  • 김해동;박명희;송경숙
    • 한국환경과학회지
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    • 제13권3호
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    • pp.189-196
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    • 2004
  • Characteristics of urban wanning phenomenon were studied using degree days for three big cities(Seoul, Busan, Daegu) adjacent to airport. Time variation of the cooling and heating degree days was analyzed using the daily mean air temperature data measured at the six meteorological observatory for long-term periods(25~43years). The results for the big cities are as followings: 1) It was found that the heating degree days trended to decrease from year to year. 2) The cooling degree days were nearly unchanged during the same analysis periods. 3) The number of days calling for air-heating also tended to decrease as time passes. 4) Those of air-cooling were nearly unchanged during the same time. It suggests that the change of air-heating condition owing to urbanization came in evidence in the winter season, but that of air-cooling condition was slight in the summer season. On the other hand, the long-term trends of degree days were very small in airport areas except for Kimhae airport. Hence, the gaps of degree days between big cities and rural airport areas are increasing.

업무 프로세스 중심의 정보기술 보안 위험분석 적용 사례-클라이언트/서버 시스템 중심으로 (A Case Study of Business Process Centered Risk Analysis for Information Technology Security)

  • 안춘수;조성구
    • 산업공학
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    • 제16권4호
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    • pp.421-431
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    • 2003
  • Due to the increasing complexity of the information systems environment, modern information systems are facing more difficult and various security risks than ever, there by calling for a higher level of security safeguard. In this paper, an information technology security risk management model, which modified by adopting the concept of business processes, is applied to client/server distributed systems. The results demonstrate a high level of risk-detecting performance of the model, by detecting various kinds of security risks. In addition, a practical and efficient security control safeguard to cope with the identified security risks are suggested. Namely, using the proposed model, the risks on the assets in both of the I/O stage(on client side) and the request/processing stage(on server side), which can cause serious problems on business processes, are identified and the levels of the risks are analyzed. The analysis results show that maintenance of management and access control to application systems are critical in the I/O stage, while managerial security activities including training are critical in the request/processing stage.

VLCC의 인천항 안전 입출항을 위한 선박조종 시뮬레이션을 통한 통항안전성 평가 (Evaluation for Safe Passing of VLCC at the Incheon Port by Analyzing of the Ship Handling Simulation)

  • 김세원;최윤정;이윤석
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2014년도 춘계학술대회
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    • pp.46-48
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    • 2014
  • 인천항은 지리 위치적인 특성으로 인하여 조류가 강하고, 가항수역이 협소할 뿐만 아니라 굴곡이 심하여 지금까지 인천항 입출항 최대크기의 선박은 7만 DWT급의 만재상태의 파나막스 정도만 가능했으나, 앞으로는 반재(Half loading)한 상태의 VLCC가 입출항할 것으로 판단된다. 따라서 인천항 입항항로인 동수도 항로 주변여건을 다각도로 검토하고, VLCC의 조종특성을 감안한 입출항 안정성을 선박조종 시뮬레이션을 통하여 평가하였다.

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객체지향 질의처리를 위한 객체관리기 인터페이스 (An Object Manager Interface for Object-Oriented Query Processing)

  • 이연식;전병실;류근호
    • 한국정보처리학회논문지
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    • 제2권1호
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    • pp.1-11
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    • 1995
  • 현실세계의 복잡한 데이타모델을 표현하고 관리하는 객체지향 데이타베이스 관리 시스템에서는 모든 객체들에 대한 접근과 조작이 객체관리기에 의해 처리된다. 본 논 문에서는 객체지향 질의처리를 위한 객체관리기의 호출함수와 의미를 규정하는 객체 관리기 인터페이스의 설계 원칙을 제안하고, 이에 따라 객체관리기 인터페이스를 구현 한다. 구현된 객체관리기 인터페이스는 질의처리부와 객체관리부를 서로 독립적으로 개발할 수 있는 환경을 할 뿐만 아니라, 다양한 응용의 적용을 가능하게 하며, 사용자 에게 효율적 접근 방법을 제공한다.

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플로팅 슬래브 궤도용 방진시스템 현장성능 평가 (Field performance evaluation of a Floating Slab Track to Isolation System)

  • 박상곤;구형욱;한현희;전종균;장승엽
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2014년도 춘계학술대회 논문집
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    • pp.352-357
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    • 2014
  • Recently the construction of stations under railway lines and railway sections passing through central area of cities are increasing, calling for an urgent establishment of countermeasures against railway vibration and its subsequent second-phase noise. Of technology developed up to now, the most efficient countermeasure is the floating slab track, a track system isolated from the sub-structure by springs. Developed in this study, anti-vibration device for floating slab track (HLRM-High Load Rubber Mount) Haman station affiliated to the primary measurement was conducted in October 2012, one year after the second measurement after 2013 to be carried out in November and we want to change that. It is expected to raise awareness for the need of technology self-support and to make a meaningful contribution to mitigating vibration and noise produced by the next-generation high-speed railway.

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사상균에 의한 구연산발효에 관한 연구 (제I보) 균주의 분리 및 동정 (Studies on the Citric Acid Fermentation with Fungi (Part I) Isolation and Identification of Strains)

  • 성낙계;김명찬;심기환;정덕화
    • 한국미생물·생명공학회지
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    • 제8권1호
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    • pp.47-53
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    • 1980
  • 자연계로부터 구연산생성능이 강한 균주를 분리, 선정하여 동정한 결과는 다음과 같다. 1. Aspergillus 속에 속하는 균주 579주를 분리하여 각종 실험을 한 결과 표면배양으로는 분리균 M-80, M-315를, 야내배양으로는 M-315를 공식 균으로 선정하였다. 2. 선정균 M-80, M-315를 Raper등의 분류법에 따라 동정한 결과는 각각 Aspergillus usamii mut. shirousamii, Aspergillus ficuum으로 추정되었다. 3. 발육최적배지는 맥아즙한천배지였으며 M-315는 55$^{\circ}C$, M-80은 6$0^{\circ}C$에서 30분간 처리로서 각각 사멸되었고 생육PH는 대체로 PH3~6에서 양호하였다.

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급곡선 자갈궤도의 궤도변형에 관한 매개변수 해석 (Parametric analysis on Deformation of Sharp Curved Ballasted Track)

  • 최정열;김준형;손갑수;김상진
    • 한국안전학회지
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    • 제32권4호
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    • pp.28-33
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    • 2017
  • A sharp curved ballasted track on earthwork that was connected with a direct fixation slab track on steel box railway bridges have been deformed and damaged despite the frequently maintenance by a restoring force of sharp curved rail and track-bridge interaction forces such as axial forces and longitudinal displacement of continuous welded rail(CWR) owing to their structural characteristics, calling for alternatives to improve the structural safety and track irregularity. In this study, the authors aim to prove a cause of deformation for the sharp curved ballasted tracks to enhance the structural safety and track irregularity of ballasted track in service. A track-bridge interaction analysis and a finite-element method analysis for the sharp curved ballasted track were performed to consider the axial force and longitudinal displacement of CWR, the temperature and the effect of restoring force of sharp curved rail. From the results, the deformation of the sharp curved ballasted track with adjusted sleeper spacing from 833mm to 590mm were significantly reduced.

보건부 설립 (Establishment of Ministry of Health: Reform of Central Government for National Disease Control and Healthcare System)

  • 박은철
    • 보건행정학회지
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    • 제30권3호
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    • pp.265-269
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    • 2020
  • Korea has failed to respond to the Middle East respiratory syndrome of 2015 and the early phase of coronavirus disease 2019 (COVID-19) of 2020. This is due to the structural problems of the Ministry of Health and Welfare that has been more increased manpower and budgets of the welfare part relative to those of the health part, and the ministers were appointed welfare experts, not health experts. In 21 (56.8%) of the Organization for Economic Cooperation and Development countries, the Ministry of Health operates independently, and these countries have been relatively well coping with COVID-19. The importance of the Korean health sector is increasing even further. Korea faces on the emerging infectious diseases, chronic infectious diseases such as tuberculosis that has been being a huge burden, and rapidly increasing non-communicable diseases, suicide and mental disorders, and some diseases due to fine dust and climate change. In addition, the rapid advancement of the aging society, the entry of an era of ultra-low fertility and low-economic growth, and the unification of the Korean peninsula are calling for a health policy reform. Therefore, the Ministry of Health should be established and systematically responsible for health policy, disease policy, medical policy, and medical security policy. Ministry of Health will be the control tower for K-Disease Control, K-Bio, and K-Health.