• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.55-64
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• 2012

This study was carried out to analyze factors influencing Korean consumers' attitude and buying behavior on the green products. The research model was constructed that values and personality variables affect on attitudes and the attitudes affect on buying behavior. Variables in the model were selected altruism and collectivism values, dominance and tolerance as personality. The results show that altruism, collectivism and tolerance have significant positive influence on the attitudes, but dominance has not. Attitudes on the green products connect to buying them positively. When consumers buy green products, a high price factor and distrust about the benefits of green products were investigated the largest concerns. We emphasize it is important based on the results of this study that green marketing should focus on social values, find consumer benefits and use trusty ways to communicate with consumers. Also, we need leadership and self-respect based on altruism and collectivism for the sustain ability of our society.

• Archives of design research
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• v.18 no.1 s.59
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• pp.59-68
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• 2005

In 20th century, that is the times of mass production with mass consumption, a company supplies standard product by the system of mass production line. Therefore, the company, itself, had to introduce its product quality to the customers. It was the buying criterion of consumer against product. In that period, a company utilized its identity in order to give customers product information such as product value, price and quality, etc. However, as digital technology with the wide-spread of informationalization & technical revolution is developed, products have diversification and customers have better incomes. So, buying method tends to thi purchase of self-satisfaction generally. In the buying criterion of consumerbased on personality & sensibility, a company must offer the buying criterion of product which can appeal the special quality & image of product itself to customers, and it must stop appealing the Cl of company under the condition of mass production by product quality and function. This study tried to focus on the method which can create effective brand and its image that are the buying criterion of new product. Also, this study tried to find the effective relation between economical & social paradigm which is the result of social informationalization with intensive knowledge, and buying determination of customer, And, this study tried to present guideline of effective brand image and brand special Quality that is affected to buying determination of customers together. The model of Positive analysis had two types. The first model studied the mutual relation between economical/social change factors and special quality of brand. And, the second model studied the mutual relation between the cause of special quality of brand and formation of brand image through regression analysis. Therefore, the construction of sensitive brand image for forming brand must be requested. The sensitive brand image is highly related to preference of sensibility, and it must be based on mind identity & visual identity. And, mind identity must have creation of value, satisfaction, combination of community, personal preference, etc. Visual identity must have esthetic order, and originality of molding, etc. Namely, brand image must form the accommodation of era change, personality & sensibility satisfaction, the effectiveness of service, etc., in order to create effective brand image.

• Journal of Families and Better Life
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• v.15 no.2
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• pp.1-20
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• 1997

The aims of this study are as following. 1) To investgate information-search and evaluating alternatives of middle-aged wives in buying townwears as well as to examine socio-demographic variables physical varialbes and psychological variables and their influences on. 2) To compare the previous study (a study on problems recognition of mjiddle-aged wives in buying townwears) with this study and to relate this results ot previous study results. The data used in this study included 374 housewives living in Seoul and Pusan. Statistics used for data analysis were frequencies means standard deviation Pearson's correlation t-test Oneway ANOVA stepwise multiple regression analysis. major findings are as follows. 1. The degree of information-search and evaluating alternative proved more than middle point. 2. Variables that affect information-search and evaluating alternatives and three : attitude towards purchasing experience of menopause preference for expensive clothes.

• Asia Marketing Journal
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• v.6 no.2
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• pp.23-54
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• 2004

This study investigates the relationship between the antecedents of Trust on Internet Shopping Mall and its effects on attitude, relationship involvement, or purchase intention on the basis of previous researches. 263 undergraduate students were used into data analysis. The date was analyzed by factor analysis, correlation analysis and Structural Equation Model(SEM) using SPSS and AMOS programs. As the results, the three antecedents of trust excepting company size had the positive effects on trust. Also, trust on Internet Shopping Mall had positive direct effects on attitude and relationship involvement. But, the direct effects of trust on buying intention were rejected. Trust on Internet Shopping Mall was intensified by the positive attitude and relationship involvement and leads to the buying intention. The results of this study provide the e-marketing strategy on Internet Shopping Mall focusing on trust, attitude, relationship involvement, and buying intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1124-1138
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• 1997

This study intended to investigate the concept of Clothing Involvement and Brand and to provide useful basic data for building on affective brand strategy. The purpose of this study is as follows: first, It is to measure the result of Brand Extension attitudes and Brand Extension items by clothing involvement (high involvement/low involvement). Second, It is to classify the factors of Clothing Involvement which suggested in theoretical research and to clarify correlation between clothing involvement factor and brand evaluation, brand extension attitudes. Third, It is to investigate the affect that clothing involvement, demographic variable and brand type on Brand Extension Evaluation. Subjects of this study were the adult women in Seoul, who were extracted by sampling randomly during the fall of 1995. Questionnaire was used as major method of gathering data. They were analyzed by the SAS method such as Frequency, Anova, Duncan, Correlation, multiple regression, Factor analysis. Main result of this study were as follows : 1. In brand extension attitude evaluation by high-involve group and low-involve group, quality, reputation and buying intension of brand extension attitudes showed significant difference. B brand extension attitudes and items of high-involve group was high compare to low-involve stoup. High-involve group evaluated watch, underwear, shoes and stocking of extension items highly, and there is no involvement difference of perfume, parasol, cushion. 2. In order to classify the dimension of Clothing Involvement, it was carried out factor analysis. 1 found that Clothing Involvement was composed of 4 factors, namely, interest - fashion.perceived risk symbolism. Correlation between clothing involvement and brand extension attitude was as followed; Interest factor of clothing involvement was correlated the existing brand attitude. Brand preference of the existing brand attitude was related the image of brand extension attitude, interest of advertising was the quality and the reputation-image was the buying intension. 3. For evaluation of a factor influenced on Brand Extension, it was produced multiple -regression test. Demographic variables and brand types had some influence of Clothing Involvement and Clothing Involvement had on brand extension. 27% of interest, 26% of symbolism was explained by brand types and 15% of fashion, 6% of perceived risk was explained by brand types, demographic variables. And, 10% of brand extension was explained by interest, fashion and symbolism.

• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.322-336
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• 2010

This study examines the appearance management attitude factor of male college students and groups them according to their characteristics. Then this research analyzes their interest in knitwear, buying behavior, and characteristics to see what kind of differences exist. The results of the research are as follows: First, after conducting a factor analysis to identify the appearance management attitude of male college students, 3 factors emerged(sought personality, pursued trends, and appearance interest). Second, as a result grouping the students according to their attitude. It is created 3 groups(fashionista group, personality group, and appearance interest group). Third, for the interest in knitwear, the fashionista group had the highest interest in knitwear, with a preferred brand when purchasing. Fourth, the fashionista group that values personality and latest trends was more likely to purchase knitwear than the personality group or the appearance interest group. Finally, the majority preferred solid colors. Over 50% of the students preferred knits without any patterns. Also, the most preferred 100% cotton. As this survey was only surveyed in Seoul and Gyounggi areas. The next research requires to be surveyed in a more comprehensive area. Additionally, male college students must more effectively be segmented and surveyed to get accurate results.

• Fashion & Textile Research Journal
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• v.9 no.1
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• pp.35-40
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• 2007

Smart Clothing is digital wear progressed from wearable computer that the function of clothing is unified with that of a computer to extend human ability in everyday life. To study consumers' perception and responses toward the Smart Clothing, this study tested the influence of fashion innovativeness and technological innovativeness on attitudes and buying intention related to the Smart Clothing. Data were collected through a survey with 256 male and female adults in age from 18 to 45 year old. The results of Pearson correlation analysis revealed that there was not a positive relationship between fashion innovativeness and technological innovativeness. Multiple regression analysis indicated that fashion innovativeness was a significant predictor of attitudes and buying intention regarding the Smart Clothing. In addition, respondents were classified into four groups according to the scores of their fashion innovativenss and technological innovativeness. A series of ANOVA and Duncan test were used to determine if significant differences existed among four groups. The group having high level of innovativeness on both fashion and technology had the most positive attitudes toward smart clothing. The individuals having cognitive experiences of the Smart Clothing had higher level of fashion innovativeness and more positive attitudes to it. Based on these findings, recommendations for the developer of Smart Clothing and future research are offered.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.977-986
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• 2020

This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.7
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• pp.1042-1051
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• 2007

The purposes of this study were to identify shoplifting items and assess consumers' attitudes toward shoplifting, and to determine the variables to effect shoplifting. Three hundred ninety-eight respondents of high school students were used for data analysis. Descriptive statistics, t-test, and multiple regression analysis were used. Results indicated 17.8% of the respondents experienced fashion item shoplifting in the last 3 years. Shoplifting fashion items were categorized accessory, apparel, and cosmetic, and so on. Generally fashion item shoplifters demonstrated generous attitudes toward shoplifting than non-shoplifters. There were statistically significant differences between shoplifters and non-shoplifters in that shoplifters showed more hedonic shopping orientation and higher compulsive buying than non-shoplifters did. Also, fashion item shoplifters were more likely to have high depression and binge eating behavior. Shoplifting attitudes were correlated with lower self-esteem and higher depression, hedonic shopping orientation, compulsive buying, and binge eating. Results of multiple regression revealed that hedonic shopping orientation and compulsive buying was significantly related to shoplifting attitudes. Based on these results, fashion marketing strategies to protect shoplifting would be suggested.

• The Journal of Fisheries Business Administration
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• v.42 no.1
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• pp.97-112
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• 2011

Today, the consumer is more careful in buying goods, invests more time in collecting relevant information to avoid any potential danger, and restricts from potential impulse buying. To react this consumer's carefulness, the seafood brands provide much information including the origin labeling system, the traceability, the food's safety & hygiene. Also the branding by region or company is pursued. Like that, a seafood brand's importance is increased, but there lack few researches dealing how current consumer's attitude influences on real purchase behavior, and how the attitude works consumer purchase decision. Therefore, this study researched the brand's influence on the consumer's attitude and purchase intention. For this purpose, this study targeted the salty mackerel and the dried yellow corvina because they are already branded and sold in some popularity, and researched how a brand's popularity, its image, and its recognized quality could effect on the consumer's attitude and purchase intention. As the result, it was appeared that a seafood brand's popularity didn't directly effect on the consumer's purchase intention, but indirectly influenced through the consumer's attitude as a parameter. From this result, improving a seafood brand's popularity needs some time to form the consumer's positive attitude and to lead to consumer purchase intention of seafood brand. So, it is thought that various promotion activities for seafood consumption must be continually performed rather than some temporary special events. Consumers showed more positive attitude on familiar seafood based on a product's original place and the freshness. Also they had better feeling about some seafood with their speciality images rather than the same kinds of products produced in other regions. This attitude temporarily led to purchase intention. Therefore, it is important that the branding strategy development should start from some seafood familiar to us in traditional food culture and food habit, but should delivery the reliance and the freshness in accurately indicating their origins, and should emphasize their differences as specialities. Consumers showed some positive attitudes on the seafood featuring the hygiene, the safety, continual good quality, and their attitudes led to their purchase intentions in temporary. The seafood product reflecting these results the best is the marketing activities on some Andong salty mackerel products acquired HACCP certification. it is thought that a seafood's branding strategy should be established on distinctive branding strategies using reliable certification mark like HACCP based on the hygiene, the safety, and the quality.