• 제목/요약/키워드: business analytics

검색결과 209건 처리시간 0.025초

Using Predictive Analytics to Profile Potential Adopters of Autonomous Vehicles

  • Lee, Eun-Ju;Zafarzon, Nordirov;Zhang, Jing
    • Asia Marketing Journal
    • /
    • 제20권2호
    • /
    • pp.65-83
    • /
    • 2018
  • Technological advances are bringing autonomous vehicles to the ever-evolving transportation system. Anticipating adoption of these technologies by users is essential to vehicle manufacturers for making more precise production and marketing strategies. The research investigates regulatory focus and consumer innovativeness with consumers' adoption of autonomous vehicles (AVs) and to consumers' subsequent willingness to pay for AVs. An online questionnaire was fielded to confirm predictions, and regression analysis was conducted to verify the model's validity. The results show that a promotion focus does not have a significantly positive effect on the automation level at which consumers will adopt AVs, but a prevention focus has a significantly positive effect on conditional AV adoption. Consumer innovativeness, consumers' novelty-seeking have a significantly positive relationship with high and full AV adoption, and consumers' independent decision-making has a significantly positive effect on full AV adoption. The higher the level of automation at which a consumer adopts AVs, the higher the willingness to pay for them. Finally, using a neural network and decision tree analyses, we show methods with which to describe three categories for potential adopters of AVs.

직무 리뷰 분석을 통한 산업군별 직무만족/존속 요인 및 직무불만족/이직 요인에 관한 연구 (A Study on Job Satisfaction/Retention Factors and Job Unsatisfaction/Turnover Factors by Industries using Job Reviews)

  • 이종서;김성근;강주영
    • 한국IT서비스학회지
    • /
    • 제16권1호
    • /
    • pp.1-26
    • /
    • 2017
  • Keeping good, talented people is one of the most significant factors in a company's success. HR analytics is an important area for applying big data analysis techniques to human resources. It provides organizational insight that enables effective management of employees, allowing management to reach their business goals quickly and efficiently. Job satisfaction and employee turnover analysis are the keys to HR analytics. Job review web services have been becoming popular. Because people exchange information about job satisfaction and turnover through these web services, useful information about HR Analytics is accumulated on the job review web sites. In this paper, we identified factors of employee retention by analyzing a Job Satisfaction/Retention group, and the factors of employee turnover by analyzing a Job Unsatisfaction/Turnover group. In order to do this, we first classified employees according to whether their self-reported job satisfaction or turnover was true. We collected and analyzed data from Jobplanet, a popular job review site. Through dominance analysis and LDA topic modeling, we found major factors, topics, and keywords of the classified groups by IT, service, and manufacturing domains. Our approach is a novel model to apply the analysis of reviews and text mining to the HR domain, and it will be practically helpful for setting new strategies that improve job satisfaction.

The Impact of Big Data Analytics on Audit Procedures: Evidence from the Middle East

  • ALRASHIDI, Mousa;ALMUTAIRI, Abdullah;ZRAQAT, Omar
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제9권2호
    • /
    • pp.93-102
    • /
    • 2022
  • The goal of this study was to see how big data analytics (BDA) affected external audit procedures in the Middle East. The measurement model and structural model of this investigation were evaluated using PLS-SEM (3.3.3). The study sample members were (361) auditors who work in auditing companies in Kuwait, Saudi Arabia, the United Arab Emirates, Jordan, Bahrain, Egypt, Lebanon, and Iraq. A questionnaire was chosen to the study sample members electronically, and the study sample members were (5093) auditors who work in auditing companies in Kuwait, Saudi Arabia, the United Arab Emirates, Jordan, Bahrain, Egypt, Lebanon, and Iraq. To choose the sample, the researchers used a stratified random sampling procedure. The findings show that BDA has an impact on audit procedures at all phases of the auditing process, where it contributes to information delivery that helps auditors understand the client's internal and external environments, which in turn influences the choice to accept the audit assignment. Furthermore, by providing essential information, BDA enables auditors to simply run analytical procedures, estimate client risks, and understand and evaluate the internal control system. As a result, auditors must develop their abilities in the BDA field, as it adds to the creation of additional value for both auditors and their clients.

빅 데이터 분석능력과 기업 성과 간의 관계에서 혁신 및 개선 활동과 시장 민첩성의 영향 (The Impact of Exploration and Exploitation Activities and Market Agility on the Relationship between Big Data Analytics Capability and Firms' Performance)

  • 정희경;부제만
    • 산업경영시스템학회지
    • /
    • 제45권3호
    • /
    • pp.150-162
    • /
    • 2022
  • This study investigated the impact of the latest developments in big data analytics capabilities (BDAC) on firm performance. The BDAC have the power to innovate existing management practices. Nevertheless, their impact on firm performance has not been fully is not yet fully elucidated. The BDAC relates to the flexibility of infrastructure as well as the skills of management and firm's personnel. Most studies have explored the phenomena from a theoretical perspective or based on factors such as organizational characteristics. However, this study extends the flow of previous research by proposing and testing a model which examines whether organizational exploration, exploitation and market agility mediate the relationship between the BDAC and firm performance. The proposed model was tested using survey data collected from the long-term employees over 10 years in 250 companies. The results analyzed through structural equation modeling show that a strong BDAC can help improve firm performance. An organization's ability to analyze big data affects its exploration and exploitation thereby affecting market agility, and, consequently, firm performance. These results also confirm the powerful mediating role of exploration, exploitation, and market agility in improving insights into big data utilization and improving firm performance.

Does Big Data Analytics Enhance Sustainability and Financial Performance? The Case of ASEAN Banks

  • ALI, Qaisar;SALMAN, Asma;YAACOB, Hakimah;ZAINI, Zaki;ABDULLAH, Rose
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제7권7호
    • /
    • pp.1-13
    • /
    • 2020
  • This study analyzes the key drivers (commitment, integration of big data, green supply chain management, and green human resource practices) of sustainable capabilities and the influence to which these sustainable capabilities impact the banks' environmental and financial performance. Additionally, this study analyzes the impact of green management practices on the integration of big data technology with operations. The theory of dynamic capability was deployed to propose and empirically test the conceptual model. Data was collected through a self-administrated survey questionnaire from 319 participants employed at 35 banks located in six ASEAN countries. The findings indicate that big data analytics strategies have an impact on internal processes and banks' sustainable and financial performance. This study indicates that banks committed towards proper data monitoring of its clients achieve operational efficiency and sustainability goals. Moreover, our results confirm that banks practising green innovation strategies experience better environmental and economic performance as the employees of these banks have received advance green human resource training. Finally, our study found that internal and external green supply chain management practices have a positive impact on banks' environmental and financial performance, which confirms that ASEAN banks contributing in reduction of environmental impact through its operations will ultimately experience increased financial performance.

빅데이터 분석도구 R을 활용한 성경 데이터의 분석 (Analysis of the Bible Data using Big Data Analytics Tools R)

  • 김용수;반재훈
    • 한국정보통신학회:학술대회논문집
    • /
    • 한국정보통신학회 2015년도 추계학술대회
    • /
    • pp.349-352
    • /
    • 2015
  • 빅 데이터가 정보통신기술 분야의 핵심 이슈로 부각되면서 관련 기술에 대한 관심이 증가하고 있다. 빅 데이터 분석 도구인 R은 통계 기반의 정보 분석을 가능하게 하는 언어와 환경이다. 본 논문에서는 이를 이용하여 성경데이터를 분석한다. 분석을 통해 신구약, 모세오경, 사복음서별로 어떠한 텍스트가 분포되어 있는지를 빈도 조사를 수행한다.

  • PDF

e-비즈니스 환경에서 eCRM을 이용한 보험회사의 마케팅 전개 사례 연구 (A Case Study of eCRM on Marketing Developments of the Insurance Company in an e-Business Environment)

  • 백주현;김태영
    • 산업경영시스템학회지
    • /
    • 제33권1호
    • /
    • pp.98-107
    • /
    • 2010
  • This paper reviews a case study of the use of eCRM weblog analysis for understanding of customer information and Customer-specific marketing Strategy by Korea's leading insurance company with the changing situation of the business environment due to the introduction of e-Business. This study examines how eCRM Solution is introduced and how range used in the insurance industry, and discuss the business performance and operational effectiveness of eCRM Solution.

빅데이터 연구동향 분석: 토픽 모델링을 중심으로 (Research Trends Analysis of Big Data: Focused on the Topic Modeling)

  • 박종순;김창식
    • 디지털산업정보학회논문지
    • /
    • 제15권1호
    • /
    • pp.1-7
    • /
    • 2019
  • The objective of this study is to examine the trends in big data. Research abstracts were extracted from 4,019 articles, published between 1995 and 2018, on Web of Science and were analyzed using topic modeling and time series analysis. The 20 single-term topics that appeared most frequently were as follows: model, technology, algorithm, problem, performance, network, framework, analytics, management, process, value, user, knowledge, dataset, resource, service, cloud, storage, business, and health. The 20 multi-term topics were as follows: sense technology architecture (T10), decision system (T18), classification algorithm (T03), data analytics (T17), system performance (T09), data science (T06), distribution method (T20), service dataset (T19), network communication (T05), customer & business (T16), cloud computing (T02), health care (T14), smart city (T11), patient & disease (T04), privacy & security (T08), research design (T01), social media (T12), student & education (T13), energy consumption (T07), supply chain management (T15). The time series data indicated that the 40 single-term topics and multi-term topics were hot topics. This study provides suggestions for future research.

IMPROVING SOCIAL MEDIA DATA QUALITY FOR EFFECTIVE ANALYTICS: AN EMPIRICAL INVESTIGATION BASED ON E-BDMS

  • B. KARTHICK;T. MEYYAPPAN
    • Journal of applied mathematics & informatics
    • /
    • 제41권5호
    • /
    • pp.1129-1143
    • /
    • 2023
  • Social media platforms have become an integral part of our daily lives, and they generate vast amounts of data that can be analyzed for various purposes. However, the quality of the data obtained from social media is often questionable due to factors such as noise, bias, and incompleteness. Enhancing data quality is crucial to ensure the reliability and validity of the results obtained from such data. This paper proposes an enhanced decision-making framework based on Business Decision Management Systems (BDMS) that addresses these challenges by incorporating a data quality enhancement component. The framework includes a backtracking method to improve plan failures and risk-taking abilities and a steep optimized strategy to enhance training plan and resource management, all of which contribute to improving the quality of the data. We examine the efficacy of the proposed framework through research data, which provides evidence of its ability to increase the level of effectiveness and performance by enhancing data quality. Additionally, we demonstrate the reliability of the proposed framework through simulation analysis, which includes true positive analysis, performance analysis, error analysis, and accuracy analysis. This research contributes to the field of business intelligence by providing a framework that addresses critical data quality challenges faced by organizations in decision-making environments.

Exploring Barriers Affecting e-Health Service Continuance Intention in India: From the Innovation Resistance Theory Stance

  • Arghya Ray;Pradip Kumar Bala;Yogesh K. Dwivedi
    • Asia pacific journal of information systems
    • /
    • 제32권4호
    • /
    • pp.890-915
    • /
    • 2022
  • Although existing studies on e-health have usually focused on e-health services adoption intention, there is a dearth of studies on the barriers that affect e-health services retention intention especially in India. Additionally, although studies have mostly focused on utilizing expectation-confirmation model to understand innovation related barriers, innovation resistance theory (IRT) has been overlooked. As Indian e-health service providers face stiff challenges due to customer's unwillingness to continue using the service, there is a need to bridge the research gap that exists in this context. This mixed-method study, based on responses received from 289 participants and 1154 online negative reviews from e-Health providers in India, examines the barriers from the IRT stance. Results of this study reveal a notable negative association between tradition, value and financial barrier and intention to continue using e-health services. Additionally, continuance intention affects recommendation. The study concludes with various implications and scope for future research.