• 제목/요약/키워드: business activation

검색결과 545건 처리시간 0.035초

전기자동차 구매의도에 대한 중국 소비자의 친환경적 행동: 규범활성화이론과 계획된 행동이론을 중심으로 (Environmentally Friendly Behavior of Chinese Consumers on Electric Vehicle Purchase Intention: Norm-activation Theory and Theory of Planned Behavior)

  • 왕조;최지훈;박수빈;노태우
    • 무역학회지
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    • 제47권5호
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    • pp.1-20
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    • 2022
  • As a part of environmental pollution mitigation in China, the number of environmentally friendly vehicles in China is proliferating, attention to vehicles that use environmentally friendly energy continues to increase, and China's new energy vehicle market is also growing rapidly. Similar to existing research, the focus of the subsidy is to provide financial support for electric vehicle buyers and the expansion of new energy vehicle charging infrastructure. Under these circumstances, this study attempts to understand the influence of Chinese consumers' green responsibility and other psychological factors on electronic vehicle purchase intention based on norm activation theory and theory of planned behavior. PLS-SEM examined the proposed hypotheses with 369 valid Chinese consumers, and all were supported. Our findings contribute to the extension of the research scope of Chinese consumers' intention to purchase electric vehicles and provide practical information for domestic and foreign firms entering China, the world's largest electric vehicle market.

신교통시스템 도입 활성화 방안에 관한 연구 (The Study for the Introduction Activation Plan of Advanced Transit System)

  • 박광복;이항
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2005년도 추계학술대회 논문집
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    • pp.305-311
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    • 2005
  • This report was studied about to be any problems on government po]icy and business for introduction of advanced transit system in several Cities. And we should be proposed the adequate activation plans against those matters for efficiently introduction of advanced transit system.

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ERP 환경에서 EAI시스템 실증적 적용 사례 연구 (The Implementation of Enterprise Application Integration System in ERP Environment)

  • 남호기;박상민;김종현;정성아
    • 대한안전경영과학회지
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    • 제12권3호
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    • pp.197-205
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    • 2010
  • The company protects the information of legacy system to satisfy all member in company. Integrating between applications is increasing recently because of e-Business activation. The e-Business activation also make between extra companies and intra companies integrated. This paper suggest on implementing the ERP using Phased Approach Method and the EAI(Enterprise Application Integration) with legacy system. This paper also suggest the standard method which would be used in implementing the EAI in another company and reduce the mistake during the EAI project. Therefore, it would be the one system between complicated systems through application integration, it would be also make shop floors visualized. This research would help users and service suppliers getting more advantages of e-Business system.

유류 화물 영업력 강화를 위한 특수선 안전 관리 방안에 관한 연구 (A Study on the scheme for Ship Management for the Activation of the Oil Business)

  • 신동숙;박진수
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2009년도 공동학술대회
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    • pp.267-269
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    • 2009
  • 본 연구는 전 세계 유류 화물의 해상 수송 영업력 강화를 위해 정유 회사에서 요구하는 특수선 안전 관리 방안에 관한 사항을 연구 분석하였다. 유류 화물 운송 선박의 해상 안전 및 해양 오염 사고는 해운 회사 뿐 아니라 정유회사까지 막대한 재산상의 손실을 발생시키고 또한, 유류 사고는 회사의 존폐를 위협할 정도로 심각한 영향을 끼칠 수 있다. 그러한 이유로, 정유회사는 각 선박관리회사 및 선박의 안전 관리 시스템에 관한 평가를 주기적으로 실시하고 있으며, 선박안전검사보고서는 OCIMF 및 CDI에서 인터넷 홈페이지를 통해 상호 공유하고 있고 유류 화물 수송시, 절대적으로 중요한 데이터로 활용하고 있다. 이에 본 연구는 유류 화물 영업력 강화를 위해 특수선사 화물 영업 책임자 및 안전경영책임자에게 실질적 방법론을 제공하고 다양한 체제에서 운용할 수 있는 특수선 안전 관리 방안에 대한 기초가 될 것이다.

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A Study on the Effect of Online Activation Business Transaction Factors of Fresh Food Shopping Mall on e-Customer Relationship Quality and e-Customer Loyalty

  • Shin, Jong-Kook;Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제7권1호
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    • pp.1-16
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    • 2019
  • Purpose - For the development of fresh food shopping malls, consumers should continue to experience loyalty and favorability for the company's products or brands, and this should lead directly to purchase so that active word-ofmouth and recommendation should be encouraged. Therefore, the purpose of this study is to investigate the effect of e-service quality and e-ERM on e-loyalty with customer satisfaction and commitment as mediators. Research design, data, and methodology - This study was conducted by sample survey method on 320 online customers who have experience in using major online fresh food shopping malls for more than one year. Data analysis methods were frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model analysis. Result - Hypothesis 1 through Hypothesis 7 were all supported. The results of this study suggest that e-service quality and e-CRM of online fresh food shopping malls have a significant effect on satisfaction and commitment. Therefore, the conclusion has been derived that the focus of this study, that such satisfaction and commitment have a significant effect on e-customer loyalty. has been supported theoretically and empirically. Conclusion - This study suggests that studies on customer loyalty based on activation commerce factors related to fresh food in online shopping malls will be an index that can reflect on customer's needs corresponding with future trends of not only online shopping malls but also offline shopping malls.

Forecasting of new businesses after restructuring of power industry

  • Koo, Young-Duk;Kim, Eun-Sun;Park, Young-Seo
    • Journal of information and communication convergence engineering
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    • 제2권2호
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    • pp.116-118
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    • 2004
  • In the power industry after restructuring of Power industry will be appeared on-site type business, power retail sales business, and power wholesales business, power dealing business, customer inclination business & delivery of power facilities. Among them, power trade business, customer inclination business and on-site type business will be rapidly increased and occupied attention. In addition, it is forecasted to advent the broker, provider, market place, power marketer, system operator and generator as a main player. Meanwhile, it needs protection of existing power industry and activation of new energy market for accomplishment of restructuring of power industry.

군산자유무역지대 활성화를 위한 개발방향 구조분석에 관한 연구 (A Structural Analysis of Developing Strategies for Activation in Gunsan Free Trade Zone)

  • 여기태
    • 한국항해항만학회지
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    • 제27권5호
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    • pp.569-576
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    • 2003
  • 우리나라가 속해 있는 동북아지역은 동남아시아와 더불어 세계 물류의 중심지 및 생산공장의 역할을 수행하고 있다. 특히 동북아시아를 선도하고 있는 한국, 중국, 일본의 경우 동아시아의 물류 거점역활 선점과 글로벌기업 유치를 위하여 다양한 Free Zone제도를 제정 도입하여 활성화에 노력을 기울이고 있다. 이러한 상황에서 동 제도의 시행초기 단계에 있는 우리나라의 경우, 주변국을 벤치마킹하여 성공요인을 찾는 것이 시행착오를 줄이고 경쟁의 우위를 확보하는 지름길이 될 것이다. 한편, 주변국의 Free Zone들은 다양한 전략을 가지고 경쟁을 하고 있으나, 우리나라의 경우 자유무역지대 활성화 전략에 포함되는 구성요소간의 종속관계, 계층파악 등의 시스템 적인 차원에서의 접근은 전무한 실정이다. 따라서 본 논문은 이러한 점에 착안하여, 군산 자유무역지대(Free Trade Zone) 성공요인을 파악하고, 이를 바탕으로 하여 군산자유무역지대 활성화를 위한 구조모델을 FSM법을 사용하여 구축하는 것을 연구의 목적으로 하였다.

Effects of Information Processing Types and Product Ownership on Usage Intention

  • CHOI, Nak-Hwan
    • 산경연구논집
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    • 제12권5호
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    • pp.47-58
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    • 2021
  • Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.

프로젝트팀 활성화를 위한 개인성향과 프로젝트 성공 요인에 대한 연구 -ERPProject중심으로- (A Study on Project Success Factors and Individual Personality for Project Team Activation - Based on ERP Project -)

  • 박종기;강경식
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2006년도 추계공동학술대회
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    • pp.279-286
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    • 2006
  • Since 1990's, many enterprises have implemented ERP System. Especially, they want to become an advanced company use ERP implementation. Already, ERP system come to high level which is stabilized and support independent business process of many industry sectors. Although most companies had previous good plans, but those are not satisfied. Because of failed to change management and had many problem about Project team operation. Therefore, important success factors for ERP project are change management and organization activation for Project team. The purpose of this study is suggest to improve method about team activation through analysis the Project team member's individual personality as a factor that makes the success of Project team. This paper studied success factors of project team and plan for organization activation. The results of this study can be used for a successful implementation of the ERP system as make of Project team consider of individual personality and administer a Project team.

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영농형 태양광 발전 시스템 구축 및 활성화 방안 연구 (Building an Agrophotovoltaic System and Suggesting Activation Plans)

  • 조영혁;조석진;권혁수;유동희
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권1호
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    • pp.115-132
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    • 2019
  • Purpose The purpose of this study is to explain the agrophotovolatic system built by the Korea South-East Power Company and to propose methods to activate the agrophotovolatic system for the development of the renewable energy industry. Design/methodology/approach We conducted a three-step simulation in order to design a photovoltaic module, and we built the agrophotovolatic system based on the results of the simulation. Then, we analyzed the monthly generation of power and the rice harvests produced on farmland using the photovoltaic module. Based on the results of the analysis, we proposed institutional improvements to increase the use of the agrophotovolatic system, and we proposed new business models to increase the participation of farmers and business persons. Findings When we compared the agrophotovolastic system with the general photovoltaic system, we found that the agrophotovoltaic system had higher utilization rates and power generation. An analysis of rice produced on farmland using the photovoltaic module showed that more than 80% of the rice produced on general farmland was harvested. We suggested activation plans that involved the revision of the farmland law and the introduction of renewable energy certificate (REC). We also proposed a land lease model and a farmer participation model as two new business models, and we conducted economic evaluations and sensitivity analyses for both models.