• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1347-1356
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• 2017

In order to strengthen the competitiveness of small business startups with insufficient internal and external resources, the government has implemented SMEs consulting support projects. However, as an intangible knowledge service, consulting services also have their own shortcomings such as the risk of time, effort and quality uncertainty. And all kinds of risks will be borne by the companies which receive consulting services. Therefore, many companies which receive consulting services in Korea are questioning the reliability of the consulting results and have a negative attitude on this industry. In addition, they consider the cost-effectiveness of consulting is relatively low. Finally, this study performed an empirical study on recommendation intention of small business startups which received consulting and also focused on the comparison between Korean and Chinese startups.

• Journal of information and communication convergence engineering
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• v.8 no.5
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• pp.575-580
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• 2010

Eye gaze as a form of input was primarily developed for users who are unable to use usual interaction devices such as keyboard and the mouse; however, with the increasing accuracy in eye gaze detection with decreasing cost of development, it tends to be a practical interaction method for able-bodied users in soon future as well. This paper explores a low-cost, robust, rotation and illumination independent eye gaze system for gaze enhanced user interfaces. We introduce two brand-new algorithms for fast and sub-pixel precise pupil center detection and 2D Eye Gaze estimation by means of deformable template matching methodology. In this paper, we propose a new algorithm based on the deformable angular integral search algorithm based on minimum intensity value to localize eyeball (iris outer boundary) in gray scale eye region images. Basically, it finds the center of the pupil in order to use it in our second proposed algorithm which is about 2D eye gaze tracking. First, we detect the eye regions by means of Intel OpenCV AdaBoost Haar cascade classifiers and assign the approximate size of eyeball depending on the eye region size. Secondly, using DAISMI (Deformable Angular Integral Search by Minimum Intensity) algorithm, pupil center is detected. Then, by using the percentage of black pixels over eyeball circle area, we convert the image into binary (Black and white color) for being used in the next part: DTBGE (Deformable Template based 2D Gaze Estimation) algorithm. Finally, using DTBGE algorithm, initial pupil center coordinates are assigned and DTBGE creates new pupil center coordinates and estimates the final gaze directions and eyeball size. We have performed extensive experiments and achieved very encouraging results. Finally, we discuss the effectiveness of the proposed method through several experimental results.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.128-145
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• 2016

Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew's film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.100-100
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• 2009

지명(地名)은 그 지역의 역사와 전설, 문화, 풍속은 물론 독특한 자연환경이나 생활 모습을 담고 있어 농업농촌의 지역적 특성을 나타낸다. 본 연구는 지명유래의 활용성 증진의 한 방편으로 브랜드 및 문화관광상품 개발을 위해 강릉시 지역의 자연마을 지명유래, 이미지, 관광자원 등을 조사하였다. 강릉시의 자연마을 유래 233건에 대한 자료는 국토지리정보원, 문화원자료집, 강릉시 홈페이지, 산, 강, 골, 고적, 못 등 그 외 지명자료는 한글학회 지명총람에서 1,147건을 수집하였다. 자연마을지명의 유래 233건을 8개 유형으로 구분하면 자연지리 60건, 인문지리 40건, 생태환경 37건, 산업경제 14건, 역사 14건, 유적유물 5건, 민속 49, 종교 14건이며, 지형(27건), 풍수(19건), 고사(19건)관련 유래가 많았다. 강릉시 지역브랜드 개발을 위한 요구도 조사는 지역민 162명과 방문객 154명 총 316명을 조사하여 SPSS WIN 12.0 프로그램을 이용 분석하였다. 응답자의 일반적인 특성은 남성이 50.6%, 대졸자가 54.1%, 연령은 40대(26.9%), 1500만원-3000만원 미만의 연소득자 32.3%가 가장 많았다. 강릉시의 형용사적 이미지를 기술통계량으로 살펴보면 지역민은 전통적인, 평화로운, 보수적인, 순수한, 따뜻한 순으로, 방문객은 순수한, 평화로운, 활기찬, 전통적인, 정감있는 순으로 평균값이 높게 나타났고, 요인분석에 의한 지역민과 방문객의 인지적 형용사 도출결과는 진취적, 평화적, 보수적인 3가지 요인이다. 또한 강릉의 대표적 상징자원은 지역민은 경포대(60.5%), 선교장(24.7%), 오죽헌(23.5%)순이며, 방문객은 경포대(74.7%), 정동진(22.7%), 오죽헌(18.8%) 순으로 높게 응답하였고, 지명 호감도는 지역민의 경우 송림(51.2%), 몽룡실(32.1%), 연화장터(18.5%)순이며, 방문객의 경우 송림(43.5%), 솔밭말(23.4%), 금단이(18.2%)순으로 높았다. 향후 본 연구에서 제시된 연구를 통하여 강릉시의 지명을 활용한 브랜드개성을 측정할 수 있어 마케팅 관점에서 강릉시의 브랜드를 도출하는데 기여할 수 있을 것이다.

• Korean journal of food and cookery science
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• v.22 no.3 s.93
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• pp.299-306
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• 2006

The numerous varieties of coffee beans contain a wide range prices and qualities. While the varieties of green coffee beans can generally be distinguished by their appearance, this visual criterion is impossible after the roasting process. Therefore, we need to develop a classification method or device. In this study, the potential of a new type of electronic nose, fast gas chromatography based on a surface acoustic wave sensor(SAW), was evaluated for the classification of origins and blended commercial brands in roasted coffee beans. Eight blended commercial brands and the origins of four similarly roasted ground coffee beans(with no significant difference of color) were rapidly(90 sec/sample) classified. The reproductive results were easily understandable over the aroma image pattern by $VaporPrint^{TM}$. In conclusion, GC-SAW electronic nose can be applied to the classification of origins and commercial brands in roasted ground coffee beans and to e evaluation of the similarities and differences of volatile pattern between samples.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.7
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• pp.1053-1064
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• 2010

This study investigates the Korean loungewear market and the traditional culture values of consumers related to loungewear to examine the preference of Korean traditional details, sewing techniques in loungewear design, and purchasing intentions. A survey method was used in this study. A total of 230 self-administered questionnaires were obtained from female consumers and 214 data sets were used for analysis. For the analysis, factor analysis, cluster analysis, and ANOVA were executed with PASW Statistics 18.0 and a structural equation model was estimated by Amos 18.0. The results are as follows. Traditional culture values were classified into two dimensions, traditional succession value and traditional design preference value. In the structure equation model, the traditional design preference value had a significant effect on the preference and the traditional culture succession value had significant effect on purchase intention. The results proved that the preference on loungewear with Korean traditional elements is closely related to purchase intention. Consumer groups were divided into three groups by traditional culture values factor; traditional culture succession group, traditional design preference group, and traditional culture indifference group. Style preference images showed significant differences in relation to traditional culture groups. This study is for use as fundamental knowledge on traditional loungewear brand development and strategy planning by offering specific traditional culture aspects associated with preference and purchase intentions.

• Korean Institute of Interior Design Journal
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• v.20 no.4
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• pp.109-117
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• 2011

This study identified characteristics of Christmas window display, which is one of visual marketing methods used in department stores, using cases of department stores in Seoul and the New York and to compare the characteristics between Seoul and New York department stores in order to extract the directions and components of window display in each country. Based on the photographs of Christmas window display at the sampled Seoul and New York department stores, we analyzed the window display of each department store. From the results of analysis were drawn conclusions as follows. First, as to the direction of Christmas window display design in Seoul and New York department stores, window display was designed using various themes according to the characteristic of each department store. In case of Seoul department stores, however, specific luxury brands linked to the characteristics of the department stores displayed their products separately, but in New York department stores, various Christmas themes, images related to the department stores, and products were displayed together according to the characteristic of the department stores. Second, among display components, the formative structure and the frequency of mannequin use were different between Seoul and New York department stores. Various formative structures and diverse mannequins used in the window display of New York department stores played the role of stamping the brand image of each department store and exhibiting various designs through window display.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.42-50
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• 2010

The purpose of this study was to find differences in evaluation criteria and product information based on jeans products consumers. The participants of this study were women age of 19 to 30 years. This study was implemented by descriptive survey method using questionnaires. A total 182 questionnaires were analyzed in this study. The subjects were grouped by the evaluation criteria of purchasing jeans through an online shopping. Finding of the study showed that, Group 1 was high involvement group. They conscious of both style feature and practicability of jeans when they bought jeans. Group 2 was low involvement group. They are not conscious of those features. The important factors were different by groups. The most important factors of purchasing jeans for Group 1 were fashion trend and practicality. Price was the most important factor for Group 2. They bought jeans at extremely low or high price. On the other hand, Group 1 bought jeans of diverse prices range. The popular shopping sites were different between two groups. The department store was the most important place purchasing jeans for both groups. The second important place was specialty stores for Group 1, and online shopping for Group 2. The usefulness of product informations were also examined when they evaluated the jeans at online shopping. The most useful product informations were leg cut style and rise length. Fit information was very important for Group 1. Group 1 considered that the function of zoomming the picture image was important. The material characteristic and name of brand were also useful than Group 2. But the size and care instruction were not highly useful.

• The Research Journal of the Costume Culture
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• v.25 no.4
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• pp.433-447
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• 2017

This study reveals the components of college women's shopping orientations and compares the attributes of shoes accordingly. This study attempts to investigate the needs of consumers in the target market of young women by comparing the importance of shoe attributes with their shopping orientations and to provide basic data for efficient marketing strategies which could increase sales. Data was collected using a questionnaire survey. Of a total of 330 questionnaires, 319 were used for statistical analysis. The survey was carried out from July to August 2016. The 17 shopping orientation-related questions and 13 questions about shoe purchase attributes were measured using a five-point Likert Scale. SPSS 23 was used to carry out: descriptives, factor analysis, reliability analysis, cluster analysis, ANOVA, and Duncan's test. Shopping orientations were divided between brand orientation, pleasure orientation, trend orientation and utilitarian orientation. Shoe attributes were categorized into ostentation value, product value, economic value and aesthetic value. College women were divided into the following groups: active shopping, passive shopping, rational shopping and conforming shopping. According to the comparison of the importance of shoe attributes by consumer type among college women, a significant difference by group was found in ostentation value and aesthetic value only. Furthermore, the average scores on the importance of product value and economic value were very high without significant differences between groups. The study results would be available as basic data to help improving the visual image of shoes and product quality for brands targeting young women in the fashion industry.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.10
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• pp.2241-2246
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• 2015

Recently for efficient management, companies have collected and investigated information about customers' feedback by using a system that analyzes big data from social media. This paper proposes more accurate and efficient evaluation method of collecting and investigating customers' feedback using social big data for travel agency, which is representative company of hospitality industry. First, it designs service model and, as a test-bed, analyzes media channel, customer satisfaction, and brand-image etc. of big 5 travel agencies in Korea. In addition, we suggest an analysis result of evaluating preference with positive rate and negative rate by proposed evaluation method. It allows a travel agency to know which area should be improved corresponding to evaluation item; thus, suggested evaluation method is effective to manage customers even more efficiently.