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http://dx.doi.org/10.9728/dcs.2017.18.7.1347

A Study on the Effects of Recommendation Intention of Small and Medium-sized Enterprise Consulting: Focused on the Comparison between Korean and Chinese Small Business Startups  

Cho, Mi-Young (School of Smart convergence consulting & Consulting, Hansung University)
You, Yen-Yoo (School of Smart convergence consulting & Consulting, Hansung University)
Publication Information
Journal of Digital Contents Society / v.18, no.7, 2017 , pp. 1347-1356 More about this Journal
Abstract
In order to strengthen the competitiveness of small business startups with insufficient internal and external resources, the government has implemented SMEs consulting support projects. However, as an intangible knowledge service, consulting services also have their own shortcomings such as the risk of time, effort and quality uncertainty. And all kinds of risks will be borne by the companies which receive consulting services. Therefore, many companies which receive consulting services in Korea are questioning the reliability of the consulting results and have a negative attitude on this industry. In addition, they consider the cost-effectiveness of consulting is relatively low. Finally, this study performed an empirical study on recommendation intention of small business startups which received consulting and also focused on the comparison between Korean and Chinese startups.
Keywords
SEM Consulting; Recommendation Intention; Small Business Startups; Consulting Quality; Brand Image;
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Times Cited By KSCI : 5  (Citation Analysis)
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