• 복식문화연구
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• 제16권6호
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• pp.1099-1110
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• 2008

The purpose of this research was to find out types of consumers for low price cosmetics in domestic market. And on the presumption that there would be differences on impact of brand image and brand loyalty depending on types of consumers, this study started from the possibility of establishing marketing strategy from the standpoint from such difference in types of consumers. Accordingly the classified types of consumers were presented on the basis of similar research data and data published in relevant professional literature. Analysis was undertook on kinds of impact of brand image, brand satisfaction, brand sense of identity and brand attitude which were constituent elements of brand assets on brand loyalty. Analysis showed that causative relationship between constituent elements of branch assets is different depending on types of consumers. Result of this study suggests that there is a certain need for reviewing types of consumers in order to heighten level of brand loyalty in connection with strategy for low price cosmetics brand marketing in domestic market.

• 한국전산유체공학회지
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• 제18권3호
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• pp.67-71
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• 2013

Recently, the rapid development of the semiconductor industry induces the prompt technical progress in the area of device integration and the application of large diameter wafers for the price competitiveness. As a result of the usage of large wafers in the semiconductor industry, the silicon carbide components which have layers of silicon carbide on graphite or RBSC substrates is getting widely used due to the advantages of SiC such as high hardness and strength, chemical and ionic resistant to all the environments superior than other ceramic materials. For the uniform and homogeneous deposition of silicon carbide on these huge components, it needs to know about the gas flow in the CVD reactor, not only for the delicate adjustment of the process variables but more essentially for the cost reduction for the shape change of specimens and their holders on the stage of reactor. In this research, the CFD simulation is challenged for the prediction of the inner distribution of the gas velocity. Chemical reaction simulation is used to predict the distribution of concentration of the reacting gas with the rotating velocity of the stage. With the increase of the rotating speed, more uniform distribution of the reacting gas on the surface of the stage was obtained.

• 농업과학연구
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• 제38권2호
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• pp.369-381
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• 2011

Ginseng in Korea has not only the big production value but also till a good reputation from overseas in the name of 'Korea Ginseng'. Having spread rapidly nationwide from 2000 year, its production keeps on increasing but its consumption becomes lazy and its price is also falling down because of comsumer's concern about mainly overusing pesticide for ginseng. In order to cope with this problem, the government introduced the GAP certification system to ginseng in 2006 to reflect consumer's needs for food safety. This system will be a good opportunity to promote ginseng consumption dramatically. In this aspect it is very important to know how well this system is established and how ginseng farmers build marketing strategies to draw new wind in the market. This study was carried out to look over the GAP certified ginseng system and show its marketing strategies using 4P's(product, place, promotion and price). The main results are as follows. GAP ginseng system currently has some weaknesses such as lack of systematic certification management and after-service, nonrealistic certification fee and poor linkage from production to consumption. In the marketing mix strategies, product strategy suggests that the most desirable appearance be transplanted ginseng filled with branch roots and 4 to 5 year-ginseng, and it is necessary to choose multi-brand strategy divided for present into for self-sufficiency and family brand strategy by use if its brand enlarges to processed products in the future. In the place strategy, 3 stages like 'producer group' - 'GAP certified facility' - 'sales shop' are based as the physical marketing channel according to traceability, and connected with giant retail market and environment friendly stand, and if its sales volume enlarges, it should be considered the GAP ginseng specialized marketplace which is a type of chain store. In the promotion strategy, the promotion of government level is necessary at first and producer alliances require the promotion targeting at the group of women under 40 with differentiation from price, quality, and safety. In the price strategy, the early stage-high price strategy which sets 20~25% higher for self-sufficiency and 30~35% for present is desirable.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2001년도 추계학술대회 논문집
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• pp.124-127
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• 2001

We consider the routing and wavelength assignment problem in survivable WDM transport network without wavelength conversion. We assume the single-link failure and a path protection scheme in optical layer. When a physical network and a set of working paths are given, the problem is to select a link-disjoint protection path for each working path and assign a wavelength for each working and protection path. We give an integer programming formulation of the problem and propose an algorithm to solve it based on column generation technique and variable fixing. We devise a branch-and-price algorithm to solve the column generation problem. We test the proposed algorithm on some randomly generated data and test results show that the algorithm gives very good solutions.

• Management Science and Financial Engineering
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• 제11권2호
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• pp.85-103
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• 2005

In this paper, we consider the routing and wavelength assignment problem in survivable WDM transport network without wavelength conversion. We assume the single-link failure and a path protection scheme in optical layer. When a physical network and a set of working paths are given, the problem is to select a link-disjoint protection path for each working path and assign a wavelength for each working and protection path. We give an integer programming formulation of the problem and propose an algorithm to solve it. Though the formulation has exponentially many variables, we solve the linear programming relaxation of it by using column generation technique. We devise a branch-and price algorithm to solve the column generation problem. After solving the linear programming relaxation, we apply a variable fixing procedure combined with the column generation to get an integral solution. We test the proposed algorithm on some randomly generated data and test results show that the algorithm gives very good solutions.

• 융합경영연구
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• 제3권3호
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• pp.1-6
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• 2015

Quality auditor and auditors of larger firms have a positive effect on profit is unusual. The auditors smaller negative effect on profit companies profit is unusual. Change to larger audit shows the quality of earnings and to respond more investors positive changes in income and increased costs and reduced profitability is less negative price changes. Similarly, switching to a smaller auditor confirms the low quality of earnings, resulting in a negative response to the market. In this article market reaction (response investors) the quality of the audit and the auditor were studied in the Tehran Stock Exchange. in general, information about companies in capital market accounting to investors and the capital market is considered to be valuable.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.397-401
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• 2002

We consider a routing and wavelength assignment (RWA) problem on wavelength division multiplexing (WDM) ring networks, which is to maximize the established connections between nodes, given a set of usable wavelengths. We propose two new mathematical formulations of it and efficient algorithms based on branch-and-price method. Computational experiments on random instances show that cue of the proposed formulations yields optimal solutions in much shorter time on the average than the previous formulation due to Lee (1998).

• Management Science and Financial Engineering
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• 제9권1호
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• pp.11-27
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• 2003

In this study, we propose a mathematical model based on the graph theory for the wavelength assignment problem arising in the design of SDH (Synchronous Digital Hierarchy) over WDM (Wavelength Division Multiplexing) ring networks. We propose a branch- and -price algorithm to solve the suggested models effectively within reasonable time in realistic SDH over WDM ring networks. By exploiting the structure of ring networks, we developed a polynomial time algorithm for efficient column generation and a branching rule that conserves the structure of column generation. In a computer simulation study, the suggested approach can find the optimal solutions within reasonable time and show better performance than the existing heuristics.

• 수산경영론집
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• 제44권1호
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• pp.81-90
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• 2013

This study is aimed to analyze economic effectiveness of the sea cucumber seed releasing program in Gyeongsangbuk-do region. Based on the surveyed data, the production value of released sea cucumber and the seed releasing program cost are estimated and compared to determine the economic validity of the sea cucumber seed releasing program. Results show that the B/C ratio, as an indicator of economic evaluation, is 2.0, indicating that the sea cucumber seed releasing program in Gyeongsangbuk-do region would be economically feasible under the current production and market conditions. Sensitivity analyses of main variables indicate that the economic effectiveness can be increased when the recapture rate would be increased and the seed price of sea cucumber would be decreased.

• 산업공학
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• 제13권4호
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• pp.556-563
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• 2000

In this paper, we consider wavelength assignment problem (WAP) in Wavelength division multiplexed (WDM) unidirectional optical telecommunication ring networks. We show that, even though WAP on unidirectional ring belongs to NP-hard, WAP can be exactly solvable in real-sized WDM rings for near future demand. To accomplish this, we convert WAP to the vertex coloring problem of the related graph and choose a special integer programming formulation for the vertex coloring problem. We use a column generation technique in a branch-and-price framework for the suggested formulation. We also propose some generic heuristics and do the performance comparison with the suggested optimization algorithm.