• 한국의류학회지
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• 제37권3호
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• pp.260-269
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• 2013

This study verifies the direct and indirect causal relationship of sociocultural values related to appearance effect appearance evaluation, body area satisfaction, appearance orientation, and self-esteem that are variables involved in body images. This paper is expected to empirically support the information regarding the path and the relative influence among related-variables and their relational structures. A survey was conducted on 230 women from the ages of 20 to 29 who live in Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 19.0 and SPSS 19.0 for Windows. The findings are as follows: First, Sociocultural values relating to appearance affect directly body image - appearance evaluation, body area satisfaction, and appearance orientation. Appearance evaluation and appearance orientation were influenced positively; however, body area satisfaction received egative effects. In addition, sociocultural values related to appearance exert relatively stronger influence on appearance orientation. Second, among body images, appearance evaluation and body area satisfaction directly effect self-esteem; however, appearance orientation did not show any direct influence. Appearance evaluation influenced relatively higher on self-esteem. Third, it appeared that appearance evaluation directly affected Appearance orientation. Forth, sociocultural values related to appearance affect self-esteem through body images-appearance evaluation, body area satisfaction, and appearance orientation - as mediators. This confirmed the mediator role of body image between sociocultural values related to appearance and self-esteem.

• 한국의류학회지
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• 제30권1호
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• pp.59-70
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• 2006

This study has analyzed females' motives and psychological experiences related to appearance-enhancement seeking behavior(weight control practice and cosmetic surgery). In this study, in-depth interviews were carried out to 11 females who had experienced weight control practices and cosmetic surgery in June 2001. There is social standard in ideal body image. One perceive a physical idea and own body through society(mass media, reference group), others and clothing, and recognize the ideal body and internalize the social standard as own worth. The discrepancies between ideal body image internalized as standards of own worth and real body image became a setup for body dissatisfaction. Increasing in body dissatisfaction, rejection of own body grow, furthermore body is perceived with distortion. In order to remove a negative body image and to reach ideal body image, appearance-enhancement seeking behavior such as weight control and cosmetic surgery is made. By appearance enhancing, one come to closer to ideal image of which one pursuit oneself. Therefore body satisfaction feeling increase, self·esteem rise, manner of life and character change to with affirmation. Otherwise, strengthening of appearance-concern and of appearance enhancement seeking desire has the possibility of developing into bulimia and cosmetic surgery addiction. Also, the standard of beauty in appearance rise by degrees, and that produces motives of appearance-enhancement seeking behavior.

• 복식문화연구
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• 제16권2호
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• pp.305-318
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• 2008

The purpose of this study was to analyze the appearance management behavior and ornament wearing practices in relation to the body satisfaction and body image. The questionnaire was administrated to 261 female college students in Chungbuk area. Most respondents were dissatisfied with their bodies, especially with weight and lower part of their body. Among three factors of body image, they showed a great concern about appearance of body itself than body shape management and physical attractiveness. Most female students attempted ear-piercing and hair dyeing as appearance management behavior. They preferred to wear earrings, necklaces and rings, in the order. There was a significant relationship between body satisfaction and body image. Also, there were significant relationships among body image, appearance management behavior, and ornament wearing practices.

• 패션비즈니스
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• 제13권4호
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• pp.99-111
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• 2009

The purpose of this study was to identify women's clothing image according to their body image. Self-administered questionnaires were used for data collection. The results were as followed: First, the body image was shown in three dimensions of care for appearance, concern about weight, and appearance attractiveness. And clothing image was shown in seven dimensions of gorgeousness, beauty, sophistication, comfort, confidence, neatness, and feminity. Second, women were segmented into interest in appearance attractiveness group, body image intermediate group, appearance & weight concern group, and body image retard group. Interest in appearance attractiveness group and appearance & weight concern group were found frequently among women in 20s and students or unmarried women, preferred for gorgeousness and feminity of clothing more, and enjoyed internet shopping. Appearance & weight concern group was heavier than interest in appearance attractiveness group. Body image intermediate group were found frequently among women of lower education, and shopped at stores. Third, younger unmarried women preferred for beauty, confidence, and feminity of clothing image and older women preferred for comfort more. Women who preferred for beauty and sophistication of clothing image shopped at internet shopping mall more frequently.

• 대한가정학회지
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• 제47권6호
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• pp.67-77
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• 2009

The purpose of this study is to examine the effect of social self and body image on the appearance management behavior. The data were collected via a self-administered questionnaire from 419 male and female college students in Jecheon and analyzed by factor analysis, cluster analysis, t-test, regression and correlation. The results of this study were as follows : 1. Body image classified into four factors- emotional, cognitive, behavioral body image and interest in weight. 2. There existed correlation between social self and body image. According to gender, there existed significant differences in social self, body image and appearance management behavior. 3. College students classified into two groups- high and low social self group according to the degree of social self. Two groups showed statistically significant differences in body image and appearance management behavior. 4. In male and female groups, social self and body image influenced to the various appearance management behavior according to gender. The most important appearance management behavior which was affected by social self and body image was diet.

• 한국의류학회지
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• 제38권6호
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• pp.810-822
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• 2014

This study investigated the effects of sociocultural influence and body image on appearance enhancement behavior (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 378 female college students in Seoul and Gyeonggi-do from May $23^{rd}$ to June $10^{th}$ 2013. A SPSS 18.0 statistics package was used to analyze data along with descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis and frequency analysis. The results were as follows. First, sociocultural influences were divided into three factors: media influence, peer influence, and parental influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into: appearances-management, body-satisfaction and body confidence. Sociocultural influences had a significant effect on overall body image. Third, body image positively affected overall appearance enhancement behavior.

• 복식
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• 제53권1호
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• pp.87-98
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• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• 한국의류산업학회지
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• 제8권1호
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• pp.48-54
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• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI(Body Mass Index) of adult women affect their body image and body satisfaction. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'recognition' The body image was shown in three dimensions of 'care for appearance,' 'concern about weight,' and 'appearance attractiveness'. Internalization, recognition, and BMI affected care for appearance. Concern about weight was affected by internalization, and BMI. Appearance attractiveness was affected only by BMI. Most people were not satisfied with their weight and overall body shape in spite that they in fact had normal or lean figures except 3.3% of the total samples. From the above research findings, adult women's satisfaction with their body was shown high when they were subjectively satisfied with their appearance attractiveness. And the results indicate that adult women are under pressure of socioculturally distorted image of beauty.

• 한국산학기술학회논문지
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• 제15권2호
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• pp.914-922
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• 2014

본 연구는 여중생과 여고생을 대상으로 외모관리행동에 영향을 미치는 요인을 검증하기 위한 서술적 비교조사연구이다. 연구 목적은 외모에 대한 사회문화적 태도(내면화, 인식), 신체이미지(외모평가, 외모지향, 신체만족도), 자아존중감이 여중생과 여고생의 외모관리행동에 미치는 영향을 규명하여 청소년의 외모관리 지도를 위한 자료를 제공하기 위한 것이다. 대상자는 K도에 소재하고 있는 여중생 186명, 여고생 198명이 선정되었다. 여중생과 여고생의 사회문화적 태도 중 내면화와 인식을 비교한 결과 여고생의 내면화와 인식이 통계적으로 유의하게 여중생보다 높았다. 신체이미지 중 외모평가, 외모지향 역시 여고생이 여중생보다 유의하게 높았으나, 신체만족도는 여고생이 여중생보다 낮았다. 여고생의 외모관리행동 중 체중관리, 의복관리, 얼굴관리 모두 다 여중생보다 관리를 더 하고 있었다. 여중생의 외모관리행동을 회귀분석 한 결과 40.5% 설명하였고, 영향을 미치는 변수는 외모에 대한 사회문화적 태도인 내면화와 인식, 신체이미지 중 외모지향이었다. 여고생은 외모관리행동을 20.1% 설명하였으며, 영향을 미치는 변수는 신체이미지인 외모평가, 외모지향, 신체만족도이었다. 본 연구 결과는 사춘기 여학생을 위한 외모와 관련된 교육이나 상담 시 여중생과 여고생에 따라 다른 접근법이 필요함을 나타내고 있었다.

• Human Ecology Research
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• 제61권1호
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• pp.103-122
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• 2023

The purpose of this study was to explore the personal experiences of businesswomen regarding appearance management and their body image. To achieve this, diverse perspectives were employed, including critical, practical, and positive body image perspectives. Interviews were conducted with 17 Korean businesswomen with more than 10 years of work experience. The data were analyzed using a phenomenological approach to understand their lived experiences of appearance management and body image. The participants acknowledged that appearance is important in the workplace - more so for women than for men. They commented that appearance may play an important role in displyaing social attractiveness to strangers, but other elements of social attractiveness such as liveliness or social skills take prominence in established relationships. Businesswomen, particularly those whose professions involve the display of appearance, are more likely to engage in aesthetic labor or the unpaid labor of managing their physical appearance in order to meet expectations at work. In general, however, these women considered appearance management to be a practice of self-care which seems to demonstrate their positive body image. This study has significance in that it strived to understand the subjective, lived experiences of businesswomen, including their thoughts and emotions related to appearance management and body image.