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http://dx.doi.org/10.5850/JKSCT.2014.38.6.810

Sociocultural Influence of Appearance and Body Image on Appearance Enhancement Behavior of Female College Students  

Kim, In-Hwa (Dept. of Fashion Design, Korea Polytechnic Anseong Women's Campus)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.38, no.6, 2014 , pp. 810-822 More about this Journal
Abstract
This study investigated the effects of sociocultural influence and body image on appearance enhancement behavior (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 378 female college students in Seoul and Gyeonggi-do from May $23^{rd}$ to June $10^{th}$ 2013. A SPSS 18.0 statistics package was used to analyze data along with descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis and frequency analysis. The results were as follows. First, sociocultural influences were divided into three factors: media influence, peer influence, and parental influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into: appearances-management, body-satisfaction and body confidence. Sociocultural influences had a significant effect on overall body image. Third, body image positively affected overall appearance enhancement behavior.
Keywords
Sociocultural influences; Body image; Appearance enhancement behavior;
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Times Cited By KSCI : 13  (Citation Analysis)
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