• 복식
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• 제62권1호
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• pp.29-48
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• 2012

From ancient to modern days, Koreans have preferred and even worshiped white clothes to the extent that they are called "the white-clad race", and the color black has seldom been used for women's clothes. In western countries too, it was only after Chanel that black color came to represent feminine beauty. Black clothes were introduced in Korea after the opening of its ports to foreign countries in 1876 and have mainly been worn as a practical clolor for winter coats and school uniforms. The traditional preference for white and other bright colors continued well into the 1980s. However, the industrialization and urbanization caused by economic development and the influx of western cultures and ideas in the 1980s brought about the westernization of Korean aesthetic consciousness and resulted in the phenomenon of modern Korean women's preference for black fashion that became conspicuous from 1991. With the introduction of western fashion after the opening of the country in 1876, the spiritual values contained in preference for white clothes have been substituted by materialistic values as people accepted the practical beauty of black fashion, and the inclination toward intrinsic natural beauty intrinsic in the aesthetic senses that preferred white clothes has been replaced by the preference for modern, elegant and sensual beauties of black fashion whose preference has begun in the 1990s.

• 복식
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• 제61권10호
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• pp.16-31
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• 2011

This paper aims to identify the similarities and differences of color preference for mountain climbing wear according to gender, season and item. Total of 749 photos of mountain climbers were taken in 2009 during weekends in May and October at two mountains in Seoul. In order to analyze color by hue and tone, all the data were digitalized using Photoshop and converted to HV/C by using the Munsell Conversion software. For the purpose of data analysis, 13 colors of hue, including 10 base colors of the Munsel color system plus white, gray and black, and 12 tones of PCCS were grouped into 5 groups according to close distance. Jumper, t-shirts, vest and pants were selected as the 4 item categories. Results showed that there were clear differences in color preference based on gender. Women, with a preference for red, reddish purple, black, purple and blue, displayed wider range of choices in color as compared to men, who preferred black and blue color throughout all seasons. Yellow, green, and greenish blue were less preferred by both men and women. For pants, black represented over 90% as the main color for both genders. Overall, men preferred dark tones and women preferred vivid and bright tones. Moreover, there were less distinct differences in color preference according to season and item.

• 한국의류산업학회지
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• 제11권1호
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• pp.156-165
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• 2009

The purpose of this study was to compare men's hair style preference by gender according to occassion. Data were collected through a survey of 149 males and 175 females and analyzed by SPSS packages. The results of this study were as follows : 1) Male prefers to short, straight and black hair while female prefers to shot, nature wave and black hair. 2) Both male and female don't prefer to permanent and hair dyeing. 3) On the occasion of job interview, both male and female prefer to short, straight and black hair. On the occasion of blind date, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. On the occasion of matchmaker meeting for marriage, male prefers to short, straight and black hair while female prefers to short, natural wave and dark brown hair. On the occasion of club party, male prefers to middle length, straight and black hair while female prefers middle length, natural wave and natural brown hair. On the occasion of leasure time, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. And both male and female prefer to use hats for skin protection during outdoor leasure time.

• 복식
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• 제56권2호
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• pp.112-124
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• 2006

Globally, several ethnic groups have expressed their spirit cultures based on their ethnic identity in diverse ways. Clothing has been one of the convenient objects to express ethnic identities. Therefore, patterns and colors used in traditional costumes have worked as a means to help understanding spirit cultures of ethnic groups. Since colors help strengthening solidarity of social members based on ethnic preference and community consensus, colors have performed a crucial role as a strategic tool in the fashion business closely related to consumers' individual characteristics. In survey results, color preferences of Korean and Italian specialists showed significant differences in signboard colors and disliked colors. Many Korean fashion specialists selected pink as a preferred color, black as a clothing color, red and white as a color with high visibility, and orange as a disliked color. In case of Italy, many specialists selected red and black as highly visible colors for a signboard, and green as a disliked color. In results comparing color preference for colors between Korean and Italian fashion design specialists, there were differences in color sensibility. Since this research used data from survey conducted using a very limited and much manipulated stimuli among a wide range of color schema and patterns, the study result may not be fully generalized. In future studies, more research using diversely segmented stimuli would be needed.

• 패션비즈니스
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• 제11권3호
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• pp.87-96
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• 2007

The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.

• 감성과학
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• 제13권2호
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• pp.337-346
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• 2010

본 연구는 블랙컬러 패션소재에 대한 색채감성과 선호도를 조사하고, 소재의 구조적 특성, 색채특성 및 색채감성이 선호도에 미치는 영향을 분석한 것이다. 선행연구를 기초로 선정한 9종의 블랙 패션소재에 대해서 대학생을 대상으로 색채감성과 촉감 및 구매선호도를 평가시켰다. 평가된 자료는 빈도분석, 평균, 요인분석, t-test, Kruskal-Wallis검정, 상관관계 및 회귀분석을 실시하여 분석하였다. 블랙컬러소재의 색채감성을 요인분석 한 결과, 심플/클래식, 우아함, 현대적, 위엄성 등 4개의 요인이 추출되었다. 이러한 색채감성 요인은 소재의 종류와 성별에 따라 유의한 차이를 보였다. 즉 검정 벨벳소재는 이들 색채감성을 가장 잘 표현하는 소재로 평가되었으며, 남자 대학생이 여자 대학생에 비해 블랙소재가 더 심플/클래식하고 우아하며 현대적이라고 평가하였다. 이들 색채감성 요인은 소재의 구조적 특성 및 색채특성과 유의한 상관관계를 나타내었다. 한편, 블랙컬러 패션소재 중에서 촉감이 좋다고 평가된 소재의 경우 구매 선호도가 높은 경향을 보였다. 또한 블랙컬러 패션소재의 촉감과 구매 선호도에 영향을 주는 주된 변인은 색채감성인 것으로 나타났다. 따라서 블랙컬러 패션소재는 심플/클래식, 우아함, 현대적, 위엄성 등의 색채감성을 나타내었고, 색채감성은 선호도에 영향을 주는 주요 변인임을 알 수 있었다. 이러한 결과는 패션상품기획시 추구 이미지에 따라 블랙컬러소재를 차별화하여 활용할 수 있을 것으로 기대된다.

• 패션비즈니스
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• 제20권2호
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• pp.107-123
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• 2016

The purpose of this study is to obtain specific data about the characteristics of color preference on Women's street fashion within China and Korea. Photos of Women's street fashion from the twenties and thirties were taken in person in four cities in China(Beijing, Dalian, Qingdao and Nanjing) and Seoul from July 2nd to August 10th, 2015. Three hundred photos in each city were selected, making a total of 1,500 photos. In the analysis of the colors of the clothing in these five cities, the uses of the multi color was most frequent in Dalian, while those of Black was most prevalent in Beijing, Qingdao, Nanjing and Seoul. The Black proved to be commonly preferred through all the items, regardless of terms of the nationality, areas and seasonal changes. The high incidence of Purple Blue color in Beijing, Dalian and Qingdao might be attributed to their preference of the blue jeans. The Multi color was highly shown in all the cities which might be due to their preference of compound colors rather than the mono ones. The high preference for the chromatic colors such as Red, Yellow Red and Yellow might be ascribed to the Chinese traditional color preferences. The differences lies in the color tones, such as the dark and light grayish tone emphasized in Seoul and Nanjing, and vivid and strong tones in Beijing, Dalian and Qingdao. Seoul shows a liking for the achromatic colors, preferring dark and grayish tones, compared with four cities in China, only Nanjing has a similar trend to Seoul. This study analyzes geographical preferences in China that possibly contribute to the launching of Korean fashion brands in view of the design and marketing as a useful basic resources.

• 복식문화연구
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• 제19권3호
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• pp.556-564
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• 2011

The purpose of this study was to analyze the effect of the structural properties, the color characteristics and the texture of sight and touch on the tactile preferences for the black fabrics. Male and female university students were asked to evaluate the texture of sight and touch and tactile preference to the nine different black fabrics which were selected on the basis of the previous research results. Data were analyzed by using frequency analysis, mean, factor analysis, t-test, F-test, correlation and regression analysis. The texture of sight and touch for black fabrics was classified into four factors: smoothness, bulkiness, extensibility, firmness. This texture of sight and touch factors showed a significant correlative relationship to the structural properties and color characteristics of the black fabrics. There were significant differences according to black fabrics on the point of texture of sight and touch. The velvet was evaluated the most smooth fabric, while the velvet and fake leather were evaluated the most bulky fabrics. Also, the jersey and lace fabrics were evaluated the most extensible fabrics, while the melton was evaluated as the most firm fabrics. There were significant correlative relationships not only between the structural properties and the texture of sight and touch but also between the color characteristics and the texture for black fabrics. Also, among the structural properties, the color characteristics and the texture of sight and touch of black fabrics, major variable factor of influencing on the tactile preference was turned out to be the texture of sight and touch.

• 한국생활과학회:학술대회논문집
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• 한국생활과학회 2010년도 하계학술대회
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• pp.103-104
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• 2010

• 한국의상디자인학회지
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• 제16권1호
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• pp.125-138
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• 2014

The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.