Journal of the Korea Fashion and Costume Design Association (한국의상디자인학회지)
- Volume 16 Issue 1
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- Pages.125-138
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- 2014
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- 1229-7240(pISSN)
A Study on Color Coordination of Knitwear Items for Cultural Goods Development - Focused on the Combination of Chromatic and Achromatic Colors -
니트웨어 문화상품개발을 위한 색상배색 연구 - 유채색과 무채색 배색을 중심으로 -
- Lee, Mi-Sook (Dept. of Fashion Design & Merchandising, Kongju National University) ;
- Suh, Seo-Young (Dept. of Clothing & Textiles, Chungnam National University)
- Received : 2013.10.22
- Accepted : 2013.12.26
- Published : 2014.02.28
Abstract
The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's
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