• 한국의류학회지
• /
• 제19권5호
• /
• pp.811-825
• /
• 1995

The purposes of the study were 1) to segment the female apparel market based on clothing benefits sought by female adualt consumer in Cheju, and 2) to develop a profile of each segment concerning lifestyle, use of information sources, perceived store attributes, store preference and demographics. The data(n=228) were collected via a questionnire from adult females of ages over 20's. Using cluster analysis on benefits sought factors, four groups were identified and labeled as 1) Economic-value oriented users of clothing(24%) : 2) Brand oriented users of clothing(14%); 3) Aesthetics/fashion oriented users of clothing(26%); 4) Easy care oriented users of clothing(36%). ANOVA and Chi-square statistics revealed significant differences among the four groups according to clothing benefits sought factors, lifestyle factors, use of information sources, store attributes perceived on store types, store-type choices, new store-type preferences and demographic variables. A profile of these groups was developed.

• 한국항행학회논문지
• /
• 제24권3호
• /
• pp.173-183
• /
• 2020

본 연구는 인천국제공항(ICN)-두바이국제공항(DXB)의 정기 노선을 취항하고 있는 대한민국 국적항공사 및 중동 국적항공사를 이용객들을 연구의 대상으로 하였다. 항공시장의 자유화 압박 속에서 국적항공사 대(對) 외국항공사의 시장 경쟁이 가장 치열한 노선들 중 하나이기 때문이다. 실증연구를 통해 국적항공사의 경쟁적 우위는 무엇이고 향후 시장 자유화 확대 기조에서 치열한 경쟁에서 살아남기 위한 지속가능한 전략이 무엇인지 시사점을 도출하고자 하였다. 인천-두바이 노선에서 국적항공사 이용객들의 우수한 제품 편익에 대한 인식은 가격 프리미엄을 지불하고서라도 재구매 의도에 유의한 영향을 미치는 것으로 판명되었다. 반면 외국항공사 이용객들의 제품 편익은 저렴한 가격과 아무런 상관성이 없는 것으로 분석되었다. 국적 항공사의 제품 편익을 향후 더욱 강화한다면, 동 노선에서 외국 항공사들의 가격 우월성과 경쟁하고 시장에서 경쟁적 우위를 지속적으로 유지할 수 있을 것이다.

• 패션비즈니스
• /
• 제23권1호
• /
• pp.74-88
• /
• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.

• 한국의류학회지
• /
• 제34권12호
• /
• pp.2051-2061
• /
• 2010

Extreme sports refers to sports activities with a high level of inherent danger, such as extreme skiing, snow-boarding, mountain biking, motocross bicycling, aggressive in-line skating, wake-boarding, and paragliding. This study investigates the characteristics of extreme sports participants as group identities through an examination of the differences between extreme sports participants and traditional sports groups in lifestyle and sportswear benefits sought. We composed a total 108-item lifestyle profiles characterized by six lifestyle dimensions (dress, diet, home, recreation, consumption, and sense of values); in addition, we developed 32 items for sportswear benefits sought. The surveys targeted 422 sports participants living in Korea (216 men and 206 women, aged 15-23): 119 extreme sports participants and 303 traditional sports participants. All items were evaluated on a 5-point Likert scale, and SPSS 17.0. was used for data analysis. Exploratory factor analysis was conducted to confirm the substructure of each lifestyle dimension and sportswear benefits sought. The results of the factor analysis on each lifestyle dimension are as follows: 5 factors in dress dimension, 4 in diet, 3 in home, 6 in recreation, 5 in consumption, and 6 in sense of values. Six factors of sportswear benefit sought were identified. A t-test revealed that there were significant differences between the two groups in lifestyle dimensions and sportswear benefits sought. This study reveals that the lifestyle characteristics of extreme sports participants are more likely than traditional sports group to be more self-expressive, more distinctive, more fashion-oriented, more conspicuous, and more brand-oriented, while preferring more active sports, more dynamic leisure, and a more sensible life. Another finding is that extreme sports participants seek the distinctive, conspicuous, and latest sportswear benefits.

• 복식
• /
• 제51권2호
• /
• pp.79-92
• /
• 2001

The purpose of this study was to examine the influence of anxiety and demographic variables on clothing benefits sought of college students. The subjects were 600 college students in Seoul, Korea (male 218, female 382). Five factors of clothing benefit sought derived by factor analysis : F.1 status symbol : F.2 fashion : F.3 economic : F.4 management : F.5 comfort . The poverty and the opposite sex anxiety had positive relations with status symbol and fashion in both male and female. In case of the female, the poverty and the opposite sex anxiety had negative relations with comfort. The female gave more importance to status symbol and fashion than the male did, but the male gave more importance to comfort of clothing than the female did. Status symbol of clothing was influenced by clothing expenditure and the poverty anxiety in the male(= >.349), and influenced by clothing expenditure, the poverty anxiety, and ail academic fear in the female(=.238). Fashion was influenced by clothing expenditure and the poverty anxiety in total subject(= 248/.139). In general, the college student with higher poverty anxiety gave more importance to fashion and status symbol of clothing in both male and female.

• 복식
• /
• 제54권2호
• /
• pp.95-104
• /
• 2004

The purpose of this study was to identify benefits sought and use of the cosmetics. The results were as followes ; 1. Most women spent less than 40.000 won monthly, used basic cosmetics most frequently but used functional cosmetics least when they went out. 2. The factors of cosmetics benefits sought were self-confidence, individuality, beauty, saving appearance. and supplement defect. The respondents were segmented into the beauty pursuit, the supplement defect pursuit, the individuality pursuit, and the self-confidence pursuit. 3. The beauty pursuit used all kinds of cosmetics more than other groups, but the supplement defect pursuit used functional cosmetics more. The individuality pursuit used color cosmetics more, but spent cosmetics expenditure least. The self-confidence pursuit used all kinds of cosmetics least and spent cosmetics expenditure least. 4. The beauty pursuit was found among the older, the less educated, and jobless married women. The supplement defect pursuit was found among the late-teenagers. The individuality pursuit was found among married or unmarried working women. and the more educated. The self-confidence pursuit was found among college women. 5. The use of basic cosmitics was affected by cosmetics expenditure. age, supplement defect, and saving appearance. use of color cosmetics was by cosmetics expenditure, supplement defect, age, self-confidence, and individuality, and use of functional cosmetics was by cosmetics expenditure, supplement defect, and age.

• 보건행정학회지
• /
• 제19권3호
• /
• pp.142-165
• /
• 2009

Although providing universal coverage for health care through the National Health Insurance(NHI) is a remarkable achievement, the issue of limited benefit coverage of the NHI has been at the core of national debate over how to improve its coverage. This study aims to evaluate benefit extension strategies and implemented policies with regard to the NHI since 1989 using 'policy window theory' proposed by John W. Kingdon. Understanding problem stream, policy stream, political stream, and coupling streams regarding the NHI, in particular benefit extension, would contribute to broaden policy debates and to develop more effective strategies for the future. Historically, political stream had opened policy window in the past two decades and policy streams can be characterized by three waves. Three streams have been coupled since 2003 and the government had a strong will to fulfill better performance of NHI coverage. Study findings indicate that identification of problem structure regarding NHI benefit was not connected with policy stream tightly. In addition, there has been limited discussion on policy goal and principles for extension coverage of the NHI. Policy strategies to improve coverage of the NHI should be linked to characteristics of problem and sought solutions under the principle which is expected to be sustainable through consensus in the society.

• 한국의류학회지
• /
• 제31권12호
• /
• pp.1742-1753
• /
• 2007

본 연구는 스포츠웨어 선택기준으로 스포츠웨어 시장을 세분화하고 세분화된 시장간 스포츠웨어 추구 혜택, 국내 및 해외 브랜드에 대한 태도, 스포츠웨어 선호이미지의 차이를 보고자 하였다. 자료수집은 서울에 거주하는 성인남녀를 대상으로 총 773부의 설문지를 통계분석에 사용하였다. 통계는 요인분석, 군집분석, t-test, 카이 검정을 사용하였으며, 자료분석 결과 스포츠웨어 시장은 브랜드/디자인, 기능성 중심의 두 세분시장으로 나누어졌으며 두 세분시장은 스포츠웨어 추구혜택, 국내 및 해외 브랜드에 대한 태도, 스포츠웨어 선호이미지에서 유의한 차이를 나타냈다. 브랜드/디자인을 중요한 선택기준으로 하는 세분시장은 스포츠웨어 추구혜택으로 이성어필/인상향상, 개성, 신분과시를 추구하며 해외 브랜드에 대해 긍정적인 태도를 나타냈고, 고급스러운 이미지의 스포츠웨어를 선호하였다. 반면 기능성을 중시하는 세분시장은 편안함을 추구하였고, 국내 브랜드에 긍정적인 태도를 보였으며, 단순하고 활동적인 이미지의 스포츠웨어를 선호하였다.

• 복식문화연구
• /
• 제22권5호
• /
• pp.823-833
• /
• 2014

The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.

• 한국의류학회지
• /
• 제35권5호
• /
• pp.601-611
• /
• 2011

This research evaluates the availability of consumers moving to integrated multi channels by a target analysis on the integrated online channel and verifies the possibility of a synergy effect created by the expansion of an integrated online channel. The objectives are to define the scope of benefits desired in fast fashion and online shopping, compare the desired benefits of fast fashion consumers, online shopping consumers and fast fashion, and online shopping consumers, investigate the acceptance intention of the integrated online channel of consumers, and verity its relationship with the desired benefits. As a result, all consumers indicate the desire to pursue social recognition, pleasure, individuality, economic and convenience orientation, and fashion-innovativeness through shopping activities. In addition, there were differences in the mean of social recognition benefit individuality benefit, economical and convenience orientation benefit, and fashion-innovativeness benefit. Lastly, the acceptance intention of the integrated online channel was significant in all groups and the desired benefits that affect the acceptance intention of the integrated online channel were social recognition for fast fashion consumers along with pleasure and individuality for fast fashion and online shopping consumers.