Browse > Article
http://dx.doi.org/10.5850/JKSCT.2007.31.12.1742

Sportswear Evaluative Criteria Segments: Benefits Sought, Attitudes toward Imported and Domestic Brands, and Sportswear Image Preferences  

Hwang, Jin-Sook (Dept. of Clothing & Textiles, Konkuk University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.31, no.12, 2007 , pp. 1742-1753 More about this Journal
Abstract
The purposes of this study were to segment consumer groups by evaluative criteria and to find the differences among the groups in regard to sportswear benefits sought, domestic and imported brand attitudes, and sportswear image preferences. The subjects used for the study were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, t-test, and chi-square test. The results showed that there were two sportswear segments : brand/design-oriented group and function-oriented group. Statistical analyses showed that the two sportswear segments were different in regard to sportswear benefits sought, domestic and imported brands attitudes, sportswear image preferences, and demographics. Brand/design-oriented group sought the benefits of sex appeal/impression improvement, individuality, and conspicuousness, had a more favorable attitude toward imported brands, and preferred a prestigious image. They were relatively younger and had a higher income. In the meanwhile, function oriented group sought a comfort benefit from sportswear, had a more favorable attitude toward domestic brands, and preferred simple and active images. There were more high school graduates and home makers in function-oriented group. The implications of the study were discussed.
Keywords
Sportswear evaluative criteria; Imported brand attitude; Sportswear benefits sought; Sportswear image preferences;
Citations & Related Records
Times Cited By KSCI : 12  (Citation Analysis)
연도 인용수 순위
1 Ahtola, O. T. (1985). Hedonic and utilitarian aspect of consumer behavior: An attitudinal perspective. Advances in Consumer Research, 20, 7-10
2 Baron, R. A. & Byrne, D. (1987). Social Psychology: Understanding human interaction. Boston: Allyn and Bacon
3 Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior (9th ed.). South-Western Thomson Learning: Cincinnati, OH
4 Dickerson, K. G. (1987). Relative importance of country of origin as an attribute in apparel choices. Journal of Consumer Studies and Home Economics, 11(4), 333-343   DOI
5 Jenkins, M. C. (1973). Clothing and textile evaluative criteria: Basis for benefit segmentation and reflection of underlying values. Doctoral dissertation, Ohio State University, OR
6 Kim, E. A. & Lee, M. H. (1992). Clothing image and clothing design preferences relating to personal values. Journal of the Korean Society of Costume, 18, 269-281
7 Lee, M. H. (1997). Brand selection of shirts and jeans relating to consumers' characteristics: A comparative study between domestic and foreign brand. Journal of Korean Home Economics Association, 35(1), 263-275
8 Lee, S. H. & Lim, S. J. (2003). A study on market segmentation through clothes image preferences and benefit (Part 1). Journal of the Korean Society of Clothing and Textiles, 27(1), 100-110
9 Peter, J. P. & Olson, J. C. (1987). Consumer behavior. Homewood, IL: Irwin, Inc
10 Ryou, E. J. & Lim, S. J. (1998). A study on consumer's value systems and clothing behavior. Journal of Korean Society of clothing and Textiles, 22(6), 749-759   과학기술학회마을
11 Schiffman, L. G. & Kanuk, L. L. (1994). Consumer behavior. NJ: Prentice Hall
12 Shim, S. & Bickle, M. C. (1994). Benefit segments of the female apparel market: Psychographies, shopping orientations, and demographics. Clothing and Textiles Research Journal, 12(2), 1-12
13 Xu, Y. & Paulins, V. A. (2005). College students' attitude toward shopping online for apparel product-exploring a rural versus urban campus. Journal of fashion Marketing and Management, 9(4), 1361-2026
14 Lee, S. H. & Lim, S. J. (1998a). A study on consumers' response to domestic/foreign brand women's apparel Journal of the Korean Society of Clothing & Textiles, 22(4), 493-502
15 Lee, S. H. & Lim, S. J. (1998b). A study on benefit sought of clothing and clothing style preferences by fashion leadership. Journal of the Korean Society of Clothing & Textiles, 22(7), 942-951   과학기술학회마을
16 Beaudoin, P., Moore, M. A., & Goldsmith, R. E. (2000). Fashion leaders' and followers' attitudes toward buying domestic and imported apparel. Clothing and Textiles Research Journal, 18(1), 56-64   DOI
17 Hwang, J. & Na, Y. J. (1999). The relationships between body-cathexis and clothing image preferences in male college students. Journal of the Korean Society of Costume, 49, 65-72   과학기술학회마을
18 Chung, I. & Rhee, E. (1992). A study on clothing images: Their constructing factors and evaluative dimensions. Journal of the Society of Clothing and Textiles, 16(4), 379-391   과학기술학회마을
19 Ericksen, M. K. & Sirgy, M. J. (1989). Achievement motivation and clothing behavior: A self image congruence analysis. Journal of Social Behavior and Personality, 4, 307-326
20 Lee, R. & Lee, M. (2004). A study on consumer's value, sportswear benefits sought and attribute evaluation. The Research Journal of the Costume Studies, 12(6), 1031-1044   과학기술학회마을
21 Solomon, M. R. & Rabolt, N. J. (2004). Consumer behavior in fashion. NJ: Pearson Education, Inc
22 Hwang, J. (2005). The effect of Desired Sportswear Benefits on Sportswear Image Preferences and Store Patronage. Korean Home Economics Association, 43(4), 65-78   과학기술학회마을
23 Fiore, A. M. & Darnhorst, M. L. (1992). Intrinsic cues as predictors of perceived quality of apparel. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 5, 168-178
24 Koh, A. (1994). Consumer intention to purchase domestic/foreign brand jeans: Beliefs, attitude, and individual characteristics. Journal of the Korean Society of Clothing & Textiles, 18(2), 263-272   과학기술학회마을
25 Eastlick, M. A. & Feinberg, R. A. (1995). Differences in attitudes toward catalog retailers of apparel among social/economic risk orientation groups. Clothing and Textile Research Journal, 13(4), 220-226   DOI   ScienceOn
26 Oh, J. M. & Huh, K. S. (1995). A study on the development of jeans via conjoint analysis. Journal of the Korean Society of Clothing and Textiles, 19(3), 448-462   과학기술학회마을
27 Hirschmen, E. C. & Holbrook, M. B. (1982). Hedonic consumption: Emerging methods and propositions. Journal of Marketing, 46(Summer), 92-101
28 Jenkins, M. C. & Dickey, L. F. (1976). Consumer types based On evaluative criteria underlying clothing decisions. Home Economics Research Journal, 4, 150-162   DOI
29 Korea Fashion Association. (2003). Women's and men's market analysis. Seoul
30 Park, H. & Dickerson, K. G. (2002). Attitudes, subjective norms and behavioral intentions toward purchasing imported casual clothing. Journal of the Korean Society of Clothing and Textiles, 26(12), 1791-1803   과학기술학회마을
31 Kim, J. H. & Hong, K. H. (2000). A study on shopping orientation and information source by male's clothing benefits. Journal of the Korean Society of Clothing & Textiles, 18(2), 263-272
32 Overwhelming outdoor wear in sportswear market. (2005, 6). Fashion Channel, p.38-42
33 Hong, K. (1996). A study on the dimension of consumers' attitudes and brand image toward imported casual brands. Journal of the Korean Society of Clothing & Textiles, 20(6), 1096-1106
34 Beaudoin, P. (1994). Fashion leaders' ethnocentrism and attitude toward buying domestic and imported apparel. Unpublished doctoral dissertation, Florida State University, FL
35 Hwang, J. (2004). Sportswear benefits segments: Attitude toward domestic and imported brands, shopping attitude, and purchasing behavior. Journal of Korean Society of clothing and Textiles, 28(5), 690-700
36 Ahn, S. H., Suh, Y. H., & Suh, M. S. (2000). An exploratory research on hierarchical causality of personal value, benefits sought and clothing product attributes. Journal of Korean Society of Clothing and Textiles, 24(5), 652-662
37 Huddleston, P., Cassill, N. L., & Hamilton, L. K. (1993). Apparel selection criteria as predictors of brand orientation. Clothing and Textile Research Journal, 12(1), 51-56   DOI
38 Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1990). Consumer behavior. Chicago: The Dryden Press
39 Forney, J. C., Park, E. J., & Brandon, L. (2005). Effects of evaluative criteria on fashion brand extension. Journal of Fashion Marketing and Management, 9(2), 156-165   DOI   ScienceOn
40 Kaiser, S. (1990). The social psychology of clothing. NY: Macmillan
41 Cassil, N. L. & Drake, M. F. (1987). Apparel selection criteria related to female consumers' lifestyle. Clothing and Textiles Research Journal, 6(1), 20-28   DOI
42 Chae, J. & Rhee, E. (2005). Attitude and purchase frequency toward foreign luxury goods related to age and social stratification variables. Journal of the Korean Society of Clothing and Textiles, 29(6), 885-895   과학기술학회마을