• 제목/요약/키워드: behavioral model

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통합적 행동의도모델 적용에 의한 국내 대학생 소비자의 해외 진 브랜드 구매의도 분석 (Korean College Students' Purchase Intention of Foreign Jeans Brands -Applying an Integrated Behavioral Intention Model-)

  • 강지혜;진병호
    • 한국의류학회지
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    • 제34권8호
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    • pp.1341-1351
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    • 2010
  • The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

부모의 원가족 경험과 자녀앙육행동이 아동의 행동문제에 미치는 영향 (Effects of Parental Differentiation from the Family-of Origin and Childrearing Behavior on Child's Behavioral Problems)

  • 정문자;전연진;김진이
    • 대한가정학회지
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    • 제42권2호
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    • pp.133-150
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    • 2004
  • This study aimed to find the effect of parental experiences from the family-of-origin and childrearing behaviors on their children's behavioral problems, as well as if this path differed according to the child's gender. The subjects were 1247, 4/sup th/ and 5/sup th/ graders in eight elementary schools and their parents in Seoul, Pusan, and Daejon, Korea. The data were analyzed using the Structural Equation Modeling(SEM) to verify the theoretical models among the variables. The results showed differences between the father-child model and the mother-child model on the pathways of the impact of parental experiences from the family-of-origin upon the child's internalizing and externalizing behavioral problems through parental negative rejection and permission childrearing behaviors. Specifically, 1) the father-child model showed a gender difference on the pathways of the impact of the father's experiences from the family-of-origin upon the child's internalizing and externalizing behavioral problems through the father's rejection and permission childrearing behaviors; whereas, 2) The mother-child model showed no gender difference on the pathways of the impact of the mother's experiences from the family-of-origin upon the child's internalizing and externalizing behavioral problems through the mother's negative childrearing behaviors.

무선센서 네트워크를 통한 실내 거주자의 일상생활 행동 모형 정립 연구 (A Study on Establishing Resident's Behavioral Model in Daily Living based on a Wireless Sensor Network)

  • 조승호
    • 한국컴퓨터정보학회논문지
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    • 제14권2호
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    • pp.129-138
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    • 2009
  • 고령화 사회를 넘어 고령사회를 눈앞에 두고 있는 우리나라에서 노인 문제는 더욱 심각할 것으로 예상되고 있다. 본 연구에서는 집 또는 복지/요양 시설에서 생활하고 있는 거주자들의 일상생활 행동 모형을 정립하는 연구를 수행하였다. 이를 위해 본 연구에서는 사건 발생을 중심으로 하는 일상 행동 모형 $W_{ip}(n)$을 제안하였다. 본 연구에서는 제안된 행동 모형을 기반으로 조도/온도 센서로 구성된 무선 센서 네트워크 시스템을 구축하였다. 본 연구에서 구축한 시스템에서 거주자들의 일상 행동 양상에 대하여 실험을 수행하였다. 실험을 통해서 거주자의 일상생활이 정규적인 범위에 있는지 벗어나 있는지 구분하고자 시도하였다. 제안된 일상 행동 모형이 미래에 집이나 사회복지 시설의 거주자들을 효과적으로 보살피는데 매우 잘 적용될 것임을 실험 결과들이 알려주고 있다.

면세점 이용객들의 목표지향적 행동에 관한 연구 (The Research focusing on the Goal-directed Behavior of Duty Free Shop Users)

  • 최유진;박진우
    • 한국항공운항학회지
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    • 제23권4호
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    • pp.73-81
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    • 2015
  • The purpose of this study is to explore structural relationship between cognitive factors and emotional factors in predicting behavioral intention of duty-free users. This study conducted questionnaire survey on 246 users of duty-free shops and analyzed it by using structural equation. As the result of the study, attitude was significantly associated with both desire and behavioral intention. Subjective norm had a significant impact on desire, but had no significant imfact on behavioral intention. Whereas perceived behavioral control did not have a significant influence on desire and intention. Desire, which plays mediating role as a major variable in goal-directed behavioral model, turned out to not only have significant impact on behavioral intention but has the strongest effect as well. This study has its academic meaning in that it explored factors which have effect on decision-making process of duty-free users focusing on goal-oriented behavioral model, which is one of integrated psychological models. In practical terms, this study can be used as a basic material for corporations to establish goals in domestic duty-free shops.

Evaluation of Multi-criteria Performances of the TOPMODEL Simulations in a Small Forest Catchment based on the Concept of Equifinality of the Multiple Parameter Sets

  • Choi, Hyung Tae;Kim, Kyongha;Jun, Jae-Hong;Yoo, Jae-Yun;Jeong, Yong-Ho
    • 한국산림과학회지
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    • 제95권5호
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    • pp.569-579
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    • 2006
  • This study focuses on the application of multi-criteria performance measures based on the concept of equifinality to the calibration of the rainfall-runoff model TOPMODEL in a small deciduous forest catchment. The performance of each parameter set was evaluated by six performance measures, individually, and each set was identified as a behavioral or non-behavioral parameter set by a given behavioral acceptance threshold. Many behavioral parameter sets were scattered throughout the parameter space, and the range of model behavior and the sensitivity for each parameter varied considerably between the different performance measures. Sensitivity was very high in some parameters, and varied depending on the kind of performance measure as well. Compatibilities of behavioral parameter sets between different performance measures also varied, and very few parameter sets were selected to be used in making god predictions for all performance measures. Since different behavioral parameter sets with different likelihood weights were obtained for each performance measure, the decision on which performance measure to be used may be very important to achieve the goal of study. Therefore, one or more suitable performance measures should be selected depending on the environment and the goal of a study, and this may lead to decrease model uncertainty.

퍼지 플로킹 기반의 보이드 행동 모델링 (Boids′ Behavioral Modeling based Fuzzy Flocking)

  • 권일경;이상용
    • 한국지능시스템학회논문지
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    • 제14권2호
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    • pp.195-200
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    • 2004
  • 컴퓨터 게임은 보이드들의 군집 행동 모델링을 위하여 플로킹이라는 지능적인 기법을 사용하고 있다. 플로킹은 약간의 컴퓨터 자원만을 이용하여 조류나 물고기와 같은 예측할 수 없는 형태의 군집 행동 패턴을 자연스럽게 모델링 할 수 있다. 단 논문에서 우리는 사실적인 수중 생태계 군집 행동 모델링을 위하여, 포식자 및 먹이로 구성되는 생태계를 구현하였다. 또한 퍼지 논리를 생태계 요소들의 본능적인 욕망을 구현하기 위하여 적용하였다 그 결과 본 모델은 생태계의 파괴를 극복하고, 자연스럽게 생태계 행동을 모델링 할 수 있다는 것을 확인하였다.

종사원의 서비스에 대한 지각된 희생, 품질, 가치와 행동 의도의 인과 관계 평가 - 전남 동부권 관광객을 중심으로 - (Measuring the Causal Relationships among Tourist-Perceived Sacrifice, Quality, Value and Behavioral Intention of Employee's Service)

  • 강종헌;이재곤
    • 동아시아식생활학회지
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    • 제17권1호
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    • pp.136-142
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    • 2007
  • This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

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아동이 인식하는 어머니의 민주적 양육태도가 아동의 학교생활적응에 미치는 영향: 아동의 행동문제와 자아탄력성의 매개효과 (Effects of Mothers' Democratic Parenting on Their Children's School Life Adjustment: Mediating Effects of Children's Behavioral Problem and Self-Resilience Perceived by Children)

  • 김혜금
    • Human Ecology Research
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    • 제54권5호
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    • pp.461-473
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    • 2016
  • The study examined whether children's behavioral problem and self-resilience mediated the association between mothers' democratic parenting and their children's school life adjustment perceived by children. We analyzed data from the fourth Korean Children and Youth Panel Study (KCYPS) that included democratic parenting, behavioral problem, self-resilience, and school life adjustment by 1,971 mothers and fourth grade elementary school children. We identified structural relationships among the variables using SPSS 18.0 and AMOS 18.0 applying structural equation modeling. The measurement model and structure model had a favorable goodness of fit and the results of structure models on each path were as follows. First, school life adjustment had positive correlations with mother's democratic parenting and self-resilience, but there was a negative correlation between school life adjustment and behavioral problems. Second, the relationship between mother's democratic parenting and self-resilience was mediated by behavioral problems and behavioral problems; in addition, self-resilience mediated the relationship between mother's democratic parenting and school life adjustment. The results of this study suggested that children's school life adjustment and children's confidence to control behavioral problems could improve by promoting self-resilience. If fourth grade children could perceive mother's parenting as affection, monitoring children's behavioral problems could be reduced, and children's self-resilience and school life adjustment could be increased.

인공 새 무리의 집단 행동 애니메이션 (A Behavioral Animation of Artificial Birds)

  • 유관희
    • 한국정보처리학회논문지
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    • 제6권3호
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    • pp.773-780
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    • 1999
  • In this paper, we explore a behavioral animation of artificial birds that have lived by doing an aggregate motion. We first model individual birds and then propose a behavioral model for an aggregate motion of a flock of birds. In order to represent realistically collision avoidance and flock centering among birds, which are necessary properties in a flock of birds, we consider motive of a flock of birds, and role, velocity, momentum, banking and internal characteristics of each bird. The paper presents the simulation result of the proposed model for a flock of 100 birds.

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이천 지역 음식점에 대한 관광객 행동 의도에 미치는 가치, 고객 만족과 충성도의 영향 평가 (Measuring the Effects of Value, Customer Satisfaction and Loyalty on Tourists' Behavioral Intention for Restaurants in Icheon Area)

  • 이재곤
    • 한국조리학회지
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    • 제15권4호
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    • pp.187-199
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    • 2009
  • 본 연구는 가치 차원, 관계 품질 차원, 행동 의도 등의 구성개념들 간 인과관계로 구성된 구조방정식모형을 개발하여 지각된 희생이 만족, 충성도와 행동 의도에 영향을 미치는 3개의 경로들을 제한한 제한모형과 제한하지 않은 무제한모형 간 적합도 비교를 통해 우수한 적합도를 보이는 모형을 파악하고, 또한 구성개념들 간 인과관계를 파악하고자 구조방정식모형 분석을 수행하였다. 본 연구는 이론적인 측면에서 그동안 음식점에 대한 관광객들의 행동 의도에 미치는 4개의 가치 차원들과 2개의 관계 품질 요인들의 직접효과와 간접효과를 분석하지 못했지만 본 연구에선 가치 차원들과 관계 품질 요인들의 영향을 분석해 냈다. 이와 같이 본 연구가 관광객 행동 의도모형의 직접효과와 간접 효과를 분석하는 연구의 틀을 제공함으로써 기능적 가치, 감정적 가치, 사회적 가치, 지각된 희생, 만족, 충성도, 행동 의도 등의 구성개념들 간 인과 관계를 이해하는데 도움을 줄 수 있다고 생각한다.

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