• Title/Summary/Keyword: behavioral experiment

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The Role of Interactivity in Online Shopping Environments (온라인 쇼핑환경에서 상호작용성의 역할)

  • Park, Min-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.1
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    • pp.145-157
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    • 2008
  • The purpose of this study was to examine the effect of interactivity on consumers' mental imagery, attitude toward a product, confidence in evaluation and purchase intention. The proposed model was examined by conducting an experiment using mock apparel websites. A total of 1,009 female college students enrolled at a major midwestern university in the USA participated in the experiment. A structural equation model was used to test the model. The results of the study indicate that interactivity positively influenced mental imagery, attitudes toward a product imagery, and confidence in evaluation. The structural equation model also revealed that mental imagery positively influenced attitude toward a product and confidence in evaluation. Finally, the results show that attitude toward a product and confidence in judgment positively affected purchase intention. The study provides valuable theoretical perspectives which aide in the understanding of the effect of interactivity on consumers' cognitive and behavioral responses, and helps retailers develop effective marketing strategies.

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A Study on Field Behavioral Characteristics of the Roadbed according to the Speed Increase in High-Speed Train (HEMU-430x)

  • Eum, Ki-Young;Lee, Jee-Ha;Park, Young-Kon
    • International Journal of Railway
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    • v.6 no.2
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    • pp.78-84
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    • 2013
  • This paper is about the first experiment in Korea that was conducted on speeding increase up with rail speeds at 430km/h at high speed railway of designed 350km/h. and analysis data collected on vibration accelerations of roadbed. There are barely references on roadbed behavior measurement with rail speeds more than 350 km/h in Korea as it has never been conducted the experiment on it. So the experiments were confirmed the reliability through crosschecking the figures/values from respective sensors and measuring devices after measuring EMS and ICP types. Based on the study, values of vibration acceleration were less than 12% compared with the ones that conducted while speeding up of HEMU-430X. Also, figures of HSB for concrete bed tracks were 52% against the standard. According to the results, all the performance evaluation of vibration acceleration for roadbeds in transition zones is under the standard.

Some effects of audio-visual speech in perceiving Korean

  • Kim, Jee-Sun;Davis, Chris
    • Annual Conference on Human and Language Technology
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    • 1999.10e
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    • pp.335-342
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    • 1999
  • The experiments reported here investigated whether seeing a speaker's face (visible speech) affects the perception and memory of Korean speech sounds. In order to exclude the possibility of top-down, knowledge-based influences on perception and memory, the experiments tested people with no knowledge of Korean. The first experiment examined whether visible speech (Auditory and Visual - AV) assists English native speakers (with no knowledge of Korean) in the detection of a syllable within a Korean speech phrase. It was found that a syllable was more likely to be detected within a phrase when the participants could see the speaker's face. The second experiment investigated whether English native speakers' judgments about the duration of a Korean phrase would be affected by visible speech. It was found that in the AV condition participant's estimates of phrase duration were highly correlated with the actual durations whereas those in the AO condition were not. The results are discussed with respect to the benefits of communication with multimodal information and future applications.

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Ergonomic Design and Evaluation of Scroll and Information Presentation Methods on a PDA (PDA를 위한 스크롤 및 정보 제시 방법의 인간공학적 설계)

  • Beck, Jong-Min;Han, Sung-H;Choi, Hoon-Woo;Jung, Kee-hyo
    • Journal of the Ergonomics Society of Korea
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    • v.24 no.1
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    • pp.19-26
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    • 2005
  • Mobile internet access using such devices as PDAs and cellular phones becomes popular as mobile technologies grow. However, the characteristics of small screen devices such as small screen size and pen-based input cause many usability problems. In this study, a human factors experiment was conducted to identify the factors affecting the usability of information search on a PDA. Factors manipulated in the experiment included use of wheel equipment, scroll dimension, and screen orientation. Task completion time, error frequency, and subjective satisfaction level were measured. In addition, various users' behavioral patterns such as scanning routes and mainly used scrolling methods were analyzed. Scroll dimension has a significant effect on task completion time. Scroll equipment and screen orientation affect subjective satisfaction level. The results could be applied to designing information structure of web sites for mobile use by providing vertical scroll and using external scroll equipments.

The Effect of Infant Massage on Mother-Infant Play Interaction (영아마사지가 유희적 모아상호작용에 미치는 효과)

  • 최소영;김영혜
    • Journal of Korean Academy of Nursing
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    • v.32 no.6
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    • pp.823-831
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    • 2002
  • This study is attempts to clarify the effect of infant massage for the promotion of primipara's mother-infant interaction Method: The term for collecting data for experimental group ranged from April 25, 2001 to June 5, 2001. The infants for this group were sampled among normal mother-infant from one postpartum care center located in J city. The term for collecting data for control group ranged from June 10, 2001 to August 3, 2001. The infants for this group were sampled among normal mothers infant from 1 general hospital, 1 university hospital and 1 postpartum care center located in J city. The experiment was implemented giving primipara education about massage based on protocol for infant massage provided by Johnson & Johnson Korea and they received 10 days of education, 10 minutes a day (from 10 to 11 a.m) In the post test, we videotaped both the control group and the experimental group visiting their homes 4 weeks after delivery to observe mother-infant play interaction. Data analysis was done using SAS and the homogeneity between general properties owned by both control group and experimental group and mother's perception scale for children was verified through -test. Mother-infant play interaction with both control group and experimental group was analyzed through t-test in the experiment. And analysis of mother-infant interaction points based on general properties was made using ANOVA and t-test. Result: Hypothesis that mother-infant play interaction with primipara who gave her infant a massage will be more active than that of the primipara who didn't was verified (t= -4.27, p=.0001). And the points in each item, points in each item were estimated as follows. Mother behavioral items (t=-4.96, p=.0001), infant behavioral item (t=-0.36, p=.71), mother-infant interaction reciprocity (t=-2.64, p=.01). Conclusion: An infant massage program can contribute to promoting the Mother-Infant Play Interaction positively.

Neuroprotective effects of consuming bovine colostrum after focal brain ischemia/reperfusion injury in rat model

  • Choi, Han-Sung;Ko, Young-Gwan;Lee, Jong-Seok;Kwon, Oh-Young;Kim, Sun-Kyu;Cheong, Chul;Jang, Ki-Hyo;Kang, Soon-Ah
    • Nutrition Research and Practice
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    • v.4 no.3
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    • pp.196-202
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    • 2010
  • To investigate the neuroprotective effects of bovine colostrums (BC), we evaluate the ability of consuming BC after focal brain ischemia/reperfusion injury rat model to reduce serum cytokine levels and infarct volume, and improve neurological outcome. Sprague-Dawley rats were randomly divided into 4 groups; one sham operation and three experimental groups. In the experimental groups, MCA occlusion (2 h) and subsequent reperfusion (O/R) were induced with regional cerebral blood flow monitoring. One hour after MCAO/R and once daily during the experiment, the experimental group received BC while the other groups received 0.9% saline or low fat milk (LFM) orally. Seven days later, serum pro-inflammatory cytokine (IL-$1{\beta}$, IL-6, and TNF-${\alpha}$) and anti-inflammatory cytokine (IL-10) levels were assessed. Also, the infarct volume was assessed by using a computerized image analysis system. Behavioral function was also assessed using a modified neurologic severity score and corner turn test during the experiment. Rats receiving BC after focal brain I/R showed a significant reduction (-26%/-22%) in infarct volume compared to LFM/saline rats, respectively (P < 0.05). Serum IL-$1{\beta}$, IL-6, and TNF-${\alpha}$ levels were decreased significantly in rats receiving BC compared to LFM/saline rats (P < 0.05). In behavioral tests, daily BC intake showed consistent and significant improvement of neurological deficits for 7 days after MCAO/R. BC ingestion after focal brain ischemia/reperfusion injury may prevent brain injury by reducing serum pro-inflammatory cytokine levels and brain infarct volume in a rat model.

Effects of Guilt Appeal Level and Personal Disposition on Responses to International Relief Messages (죄책감 소구 수준과 개인성향의 상호작용이 국제기아 돕기 메시지의 반응에 미치는 영향)

  • Lee, Seungjo;Lee, Hankyu
    • Science of Emotion and Sensibility
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    • v.18 no.3
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    • pp.49-62
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    • 2015
  • This study investigates the interactive effects of guilt appeal level and empathic disposition (personal distress/empathic concern) on responses over the international relief messages. Guilt appeal level refers to the high or low degree of a message eliciting guilty feeling from the recipient. Empathic disposition is defined as personal tendency to assimilate and concern about the experience of others and we used two sub-dimensions, empathic concern and personal distress. The experiment was composed of two steps. At the first step, the participants rated the personal disposition measures and at the second step, they were shown one of the relief messages with different guilt level. Thus, the whole experiment was guilt appeal level ${\times}$ personal traits factorial design on guilty feeling, attitudes and behavioral intention. The results showed that guilt appeal level interacted with the personal distress disposition on the responses. The interaction was induced mainly from the differences of personal distress in the condition of high guilt appeal. High empathic concern individuals showed more favorable attitudes and behavioral intention regardless of the appeal conditions compared to low empathic concern individuals.

Analytical Approach to Evaluate the Nonlinear Beahviors of One-way Concrete Slab Reinforced with CFRP Grid Reinforcements (CFRP 그리드 보강근을 적용한 1-방향 콘크리트 슬래브의 해석적 방법에 의한 비선형 거동 평가)

  • Cheon, Ju-Hyun;Kim, Kyung-Min;Shin, Hyun-Mock
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.25 no.6
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    • pp.218-225
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    • 2021
  • The purpose of this study is to present a rational analytical method for predicting the behavioral characteristics from crack occurrence to fracture for a one-way CFRP grid reinforced concrete slab specimen. A total of four specimens were selected by Zhang et al.(2004) as the main experimental variables for CFRP grid amount, material properties and loading method. Analysis was performed through the Nonlinear Finite Element analysis program(RCAHEST), which applied the newly modified constitutive relational equations by the author. The mean and coefficient of variation for maximum moment from the experiment and analysis results was predicted 1.38 and 7 %. The mean and coefficient of variation for displacement corresponding maximum moment from the experiment and analysis results was predicted 1.41and 9.8 %. The prediction results for the behavioral characteristics from crack occurrence to fracture were verified and evaluated. It is judged that additional research is needed to secure various experimental results and to develop a more reliable analytical method.

An Extended UTAUT2 model to Explain the Adoption of Virtual Reality Technology in Health Centers: An Empirical Study Based in Riyadh

  • Algahtani, Manar;Altameem, Abdullah;Baig, Abdul Rauf
    • International Journal of Computer Science & Network Security
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    • v.21 no.3
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    • pp.219-228
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    • 2021
  • The adoption of new technology in any organization will represent change, and such change needs user acceptance for its successful implementation. Saudi Arabian health centers are no exception; therefore, the current study will investigate the adoption of new technology, namely that of virtual reality (VR), within health centers in Saudi Arabia and specifically in Riyadh City. This study explores the current state of VR technology adoption, factors that influence such adoption, and the extent of this technology's efficiency when it is used for vaccinating children. The data were collected from two samples: workers in vaccination clinics who responded to a survey and a group of children who participated in the VR technology experiment. The current study proposed a model based on the unified theory of acceptance and use of technology 2 (UTAUT2), with the addition of two variables: personal innovativeness and satisfaction. The results indicated that the respondents' perceptions regarding the health centers' infrastructure in terms of adopting VR were moderate. Among the factors affecting VR adoption, satisfaction, personal innovativeness, and behavioral intention were identified as vastly influential factors. From the eight hypotheses, six were found to be supported, with their factors significantly influencing behavioral intention with regard to VR technology adoption. Besides, the experiment concerning the use of VR technology on children verified the technique's high efficiency in terms of providing pain management and fear removal. These findings support the continuity of VR technology use, expand its future application fields, and integrate this study into the literature on technology acceptance models for VR adoption, as limited studies have covered this topic; consequently, this will benefit future research in this field.

Involvement of the spinal γ-aminobutyric acid receptor in the analgesic effects of intrathecally injected hypertonic saline in spinal nerve-ligated rats

  • Myong-Hwan Karm;Hyun-Jung Kwon;Euiyong Shin;Honggyoon Bae;Young Ki Kim;Seong-Soo Choi
    • The Korean Journal of Pain
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    • v.36 no.4
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    • pp.441-449
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    • 2023
  • Background: Hypertonic saline is used for treating chronic pain; however, clinical studies that aid in optimizing therapeutic protocols are lacking. We aimed to determine the concentration of intrathecally injected hypertonic saline at which the effect reaches its peak as well as the underlying γ-aminobutyric acid (GABA) receptor-related antinociceptive mechanism. Methods: Spinal nerve ligation (SNL; left L5 and L6) was performed to induce neuropathic pain in rats weighing 250-300 g. Experiment 1: one week after implanting the intrathecal catheter, 60 rats were assigned randomly to intrathecal injection with 0.45%, 0.9%, 2.5%, 5%, 10%, and 20% NaCl, followed by behavioral testing at baseline and after 30 minutes, 2 hours, 1 day, and 1 week to determine the minimal concentration which produced maximal analgesia. Experiment 2: after determining the optimal intrathecal hypertonic saline concentration, 60 rats were randomly divided into four groups: Sham, hypertonic saline without pretreatment, and hypertonic saline after pretreatment with one of two GABA receptor antagonists (GABAA [bicuculline], or GABAB [phaclofen]). Behavioral tests were performed at weeks 1 and 3 following each treatment. Results: Hypertonic saline at concentrations greater than 5% alleviated SNL-induced mechanical allodynia and had a significant therapeutic effect, while showing a partial time- and dose-dependent antinociceptive effect on thermal and cold hyperalgesia. However, pretreatment with GABA receptor antagonists inhibited the antinociceptive effect of 5% NaCl. Conclusions: This study indicates that the optimal concentration of hypertonic saline for controlling mechanical allodynia in neuropathic pain is 5%, and that its analgesic effect is related to GABAA and GABAB receptors.