• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1149-1162
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• 2023

The purpose of this study is to study the mediating verification of self-efficacy in the effect of self-management of hair beauty experts on job performance and beauty continuity intention. The subjects of the study were surveyed and used for analysis of 256 beauty experts working as hair beauty experts in Seoul and Gyeonggi Province. The SPSS 28.0 and AMOS 28.0 statistical package programs were used for the analysis method, and descriptive statistics of mean, standard deviation, kurtosis, skewness, confirmatory factor analysis and reliability analysis, correlation, and mediating effect analysis were analyzed using bootstrapping techniques. The results of the study showed that the self-management of hair beauty experts had a significant positive (+) effect on self-efficacy, job performance, and intention to continue beauty. The self-efficacy of hair beauty experts had a significant (+) effect on job performance and beauty continuity intention. It was confirmed that there was a mediating effect of self-efficacy in the relationship between self-management and job performance of hair beauty experts. The statistical significance level is p<.It was analyzed by setting it at the level of 05.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.371-383
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• 2017

This study investigated the perception of beauty-agriculture convergence industry for businesses in senary industries in Jeju Special Self-governing Province. Currently this area is in the stage right before the suggestion of a convergence-based win-win industrial development model. The ultimate goal is to provide basic data to beauty-agriculture convergence industries. Agricultural products are used as main ingredients in the cosmetics industry and recently, farmers have been focusing on certain areas of the beauty industry, such as the internal production of beauty products and the attraction of customers. According to a comparative analysis on the beauty-agriculture convergence industry between employees and non-employees, a statistically significant difference was found in the following: Possibility of creating high profits, personal interest in the beauty industry and the possibility of utilizing natural resources. In terms of the reasons for beauty-agriculture convergence industry development potential such as added value, leading industry, product competitiveness, aesthetic lifestyle and market size, as well, a significant difference was found. In the perception of the necessity of government supports such as financing, facilities, technology, education and PR marketing, no significant difference was observed. Since creative and diverse contents are needed for beauty-agriculture convergence, high-quality technical support and continuous education are essential. Therefore, diverse government supports including funds and facilities are needed.

• Journal of the Korean Applied Science and Technology
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• v.38 no.2
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• pp.551-566
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• 2021

The purpose of this research is to positively analyze the self-efficacy and the impact of self-management on business performance, and to help improve self-efficacy and business performance through self-management of beauty professionals. The analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis, and as a result, there was a positive (+) correlation between self-management, self-regulation, and challenge. There was a statistically significant positive (+) effect on business performance, environmental performance, customer performance, and market performance, and self-efficacy had a statistically significant positive (+) effect on job performance, environmental performance, customer performance, and market performance. Was found to appear. Therefore, I hope that it will be an opportunity to contribute to self-efficacy and management performance through qualitative improvement in self-management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.377-386
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• 2020

The image of beauty professionals who have wide contact with consumers is an important factor that can increase satisfaction and loyalty in consumers by exerting a positive influence on them. The purpose of this study is to investigate the influence of, and relationships among, self-esteem, positive thinking, and job commitment on image-making efficacy in beauty professionals. The method and scope of this study were carried out by theoretical research related to image-making efficacy, positive thinking, self-esteem, job engagement, and survey research with beauty professionals located in Seoul and the Gyeonggi-do area. We used SPSS v. 23.0 and Amos v. 23.0 to analyze demographic characteristics, the coefficient of internal consistency of the survey items, descriptive statistics, Pearson's correlation, and the Sobel Test. The results of the study show that the image-making efficacy of beauty professionals had a positive (+) effect on self-esteem, positive thinking, and job commitment. Second, self-esteem in beauty professionals was found to exert a positive effect (+) on their positive thinking and job commitment. Third, positive thinking by beauty professionals contributed to a positive effect (+) on job commitment. Fourth, the study found that self-esteem and positive thinking mediated the relationship between beauty professionals' image-making efficacy and job commitment.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.587-595
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• 2022

In this study, in order to understand the social psychological characteristics of college male students majoring in beauty, PAI tests were conducted on 163 university students located in Gyeonggi-do and Chungnambuk area in 2020. First, when comparing the average scales of men who majored in beauty and men who majored in general, the major male students of beauty showed an overall high clinically recognized type compared to students who majored in beauty, and a negative impression on a valid scale (NIM) considered treatment for physical complaints (SOM), depression (DEP) and drinking problems (ALC) on a clinical scale, and a significant difference was shown on a suicide idea (SUI) scale. Secondly, in order to navigate the PAI scale that significantly predicts beauty major male students, a stepwise regression analysis was performed using 15 significant scales as search factors in comparison between beauty major male and general major male students. As a result, physical complaints (SOM) and depression (DEP) scales were extracted, which became a factor that can predict male students in beauty major. Therefore, it can be understood that the male students in the beauty major have behavior patterns that are more obsessed with and more impulsive to physical problems than the male majors. These results will provide a lot of suggestions for the selection of future male students in beauty major, selection, management, education, consultation materials, and selection of occupations after graduation.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.853-863
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• 2022

In order to revitalize start-ups in the beauty field, this study attempted to derive characteristic patterns of changes in demand and differences in emotions and meaning for 'beauty start-ups' by dividing the period by year from 2019 to 2021 based on exploratory data analysis (EDA). Most of the search terms related to the keyword "beauty start-up" showed more interest in institutions or certificates that can learn beauty skills than professional start-up education, which still does not recognize the importance of start-up education, and as an alternative, it is necessary to develop customized start-up education programs for each major. We establish hypotheses through exploratory data analysis and verify hypotheses by combining traditional corroborative data analysis (CDA). There has never been an exploratory data analysis method for beauty startups, and rather than mentioning the need for formal start-up education, analyzing changes in interest in beauty startups and the requirements of prospective start-ups with exploratory data will help develop customized start-up programs.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.1
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• pp.77-88
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• 2011

This study examines the fashion and beauty involvement according to a conspicuous consumption tendency. Questionnaires were used for female university students in their 20s and employees residing in Busan. The results of this study are as follows: The subfactors of conspicuous consumption tendency were divided into the individual pursuit orientation, brand orientation, high price orientation, and fashion pursuit orientation. The subfactors of fashion involvement were composed of physical supplementations, social symbols, outward appearance direction, sex appeal, and assimilation; in addition, those of beauty involvement consisted of hair design, skin management, make-up application, and shape management. Because of the examination of the differences, fashion involvement, and beauty involvement, conspicuous consumption tendency had a significant difference between the two groups in brand orientation, fashion in physical supplementation and outward appearance direction as well as beauty involvement in skin management and make-up direction. The conspicuous consumption tendency in the student influences the fashion pursuit orientation of fashion and beauty involvement because of the examination of the effect. Conspicuous consumption tendency in employees influences the individuality pursuing orientation and high price orientation in fashion involvement. In conclusion, the results show the tendency that university students put the most importance on fashion for fashion and beauty related product purchases and management direction; in addition, employees with income pursue high prices that can show their positions and economic power at work.

• Journal of the Korea Convergence Society
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• v.8 no.8
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• pp.283-289
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• 2017

This study aims to create artworks where characteristics of paintings appear by converging beauty illustration that conducts proactive activities in an area of arts with watercolor techniques. It carries academic significance in that it delves into convergence design that reflects creative expression by putting the spotlight on diversified expressive methods of beauty illustraion through watercolor techniques. As for a method of the study, preceding studies and technical books were examined, and a total of four beauty illustration artworks were created centering on art makeup design by classifying watercolor techniques into gradient technique and overlap lining technique. First of all, the result made it possible for watercolor techniques to explore unlimited possibilities at a time of suggesting another expressive method of beauty illustration. Second, it was possible to express unique art makeup design through clear and candid characteristics inherent in watercolor paintings. In this regard, the study enhanced accessibility by departing from limited expression methods applied to beauty illustration to induce a wider range of artworks. It is hoped that beauty illustration can be specialized to achieve an independent artistic domain equipped with diversity and professionalism.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.155-167
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• 2020

Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.

• Journal of the Korean Society of Costume
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• v.61 no.3
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• pp.36-50
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• 2011

The traditional masculinity has been gradually diversified towards the 21th century due to a new social environment. Men embrace his feminine side with heightened aesthetic sense using cosmetic products for better skin, hair, and nails. This diversification of male image and his beauty style proves the addition of feminity to masculinity. C. G. Jung felt that we are all really bisexual in nature. The anima is the female aspect present in the collective unconscious of men and it is the archetype through which we communicate with the collective unconscious generally, and it is important to get into touch with it for self-realization. This study analyzes subconscious desire based on the anima archetype in the collective unconscious of men through the diversity of the gender identity shown in men's cosmetic advertisements, and therefore it aim to help developing a marketing strategy of male beauty industry in the future. For this purpose, it conducted an empirical analysis of male beauty style in cosmetic advertisements through the Jungian anima theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was typified as Retrosexual, Ubersexual, Metrosexual, Cross sexual. Second, the anima archetype stimulates feminity in male beauty style. Cross sexual type has the highest feminine tendency. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. Cross sexual type is most similar to the female beauty style. This feminization of male beauty style is the external expression of collective unconscious and affords human being to reach self-realization.