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http://dx.doi.org/10.15207/JKCS.2017.8.10.371

Analysis on the Perception of Beauty-Agriculture Convergence Industry Development Potential -Focusing on employees in the senary industries of Jeju Special Self-governing Province-  

Kim, Min Jeong (Department of Beauty and Cosmetology, Jeju National University)
Publication Information
Journal of the Korea Convergence Society / v.8, no.10, 2017 , pp. 371-383 More about this Journal
Abstract
This study investigated the perception of beauty-agriculture convergence industry for businesses in senary industries in Jeju Special Self-governing Province. Currently this area is in the stage right before the suggestion of a convergence-based win-win industrial development model. The ultimate goal is to provide basic data to beauty-agriculture convergence industries. Agricultural products are used as main ingredients in the cosmetics industry and recently, farmers have been focusing on certain areas of the beauty industry, such as the internal production of beauty products and the attraction of customers. According to a comparative analysis on the beauty-agriculture convergence industry between employees and non-employees, a statistically significant difference was found in the following: Possibility of creating high profits, personal interest in the beauty industry and the possibility of utilizing natural resources. In terms of the reasons for beauty-agriculture convergence industry development potential such as added value, leading industry, product competitiveness, aesthetic lifestyle and market size, as well, a significant difference was found. In the perception of the necessity of government supports such as financing, facilities, technology, education and PR marketing, no significant difference was observed. Since creative and diverse contents are needed for beauty-agriculture convergence, high-quality technical support and continuous education are essential. Therefore, diverse government supports including funds and facilities are needed.
Keywords
Beauty Industry; Agriculture; Agricultural Resources; Senary Industry; Convergence Industry;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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