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http://dx.doi.org/10.12925/jkocs.2021.38.2.551

Effects of Beauty Experts' Self-Management on Self-Efficacy and Business Performance  

Lee, Jae-Eun (Department of Beauty Design, Sungkyul University)
Choi, Joung-Seuk (Department of Health Science, Dongduk women's University)
Sung, Young-Whan (Department of Beauty ＆ cosmetic, Osan University)
Lee, Jung-Hee (Department of Beauty Design, Shing yeong University)
Kim, Su-Young (Department of Beauty ＆ cosmetic, Osan University)
Choi, Myo-Sun (Department. of Beauty art Course, Kimpo University)
Lee, Young-Jo (Department. of Beauty Coordination, Kookje University)
Kim, Hyun-Jung (Department of Beauty and Arts, Hansung University)
Jung, Ki-Bbeum (Department. of Beauty art Course, Kimpo University)
Publication Information
Journal of the Korean Applied Science and Technology / v.38, no.2, 2021 , pp. 551-566 More about this Journal
Abstract
The purpose of this research is to positively analyze the self-efficacy and the impact of self-management on business performance, and to help improve self-efficacy and business performance through self-management of beauty professionals. The analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis, and as a result, there was a positive (+) correlation between self-management, self-regulation, and challenge. There was a statistically significant positive (+) effect on business performance, environmental performance, customer performance, and market performance, and self-efficacy had a statistically significant positive (+) effect on job performance, environmental performance, customer performance, and market performance. Was found to appear. Therefore, I hope that it will be an opportunity to contribute to self-efficacy and management performance through qualitative improvement in self-management.
Keywords
Beauty expert; Self management; Self-efficacy; Business performance; Market performance;
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