• Title/Summary/Keyword: attention effect

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A Study on Persuasion Effects of Online Cosmetic Advertising -Focused on Types of Social Proof Message and Product- (온라인 화장품 광고의 소비자 설득효과에 관한 연구 -사회증거 메시지 유형과 제품유형을 중심으로-)

  • Park, Hyun-Hee;Li, Qin;Jeon, Jung-Ok
    • Fashion & Textile Research Journal
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    • v.12 no.6
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    • pp.755-763
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    • 2010
  • This study was intended to identify the persuasion effects according to social proof message type and product type in the context of online cosmetic advertising. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(social proof message type: attitudinal social proof message, behavioral social proof message)${\times}$2(product type: hedonic product, utilitarian product) factorial design. A total of 160 questionnaires allocating forty students to each group were distributed. The results were as follows. First, behavioral social proof message showed more effective than attitudinal social proof message in advertisement attention, click-through intention and purchase intention. Second, utilitarian product showed more effective than hedonic product in advertisement attention, click-through intention and purchase intention. Third, there was interaction effect according to social proof message type and product type on the aspect of click-through intention.

A analysis on visualization of advertisements for domestic real estate through Otto Kleppner′s visualization model (Focused on the creative of advertising in newspaper) (Otto Kleppner의 시각화 모델을 통한 국내 부동산광고의 시각화 분석(신문광고 크리에이티브를 중심으로))

  • 박광래
    • Archives of design research
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    • v.15 no.2
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    • pp.27-36
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    • 2002
  • As interpretation of descriptive illustrations without caption differs from each viewer, it is deemed that the effect of attention is represented differently and the acceptance level of any advertisements will be ultimately different according to the visualization method of concept in the creative. The purpose of this research is to recognize the reality and status of visualization for real estate ads in newspapers via visualization analysis through Otto Kleppner's visualization model and to reasonably and efficiently conduct creative of real estate ads by representing problems and their solutions based on the surrey. These activities are to more efficiently produce real estate ads, which occupy a relatively important portion in newspaper ads.

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The Effects of Preschooler Temperament and Maternal Postnatal Depression, Depression, and Parenting Stress on Preschooler Externalizing Problem Behavior (유아의 기질, 어머니의 산후우울, 우울 및 양육스트레스가 유아의 외현화 문제행동에 미치는 영향)

  • Han, Jihyeon;Lee, Jin Suk
    • Korean Journal of Child Studies
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    • v.37 no.6
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    • pp.69-82
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    • 2016
  • Objective: The main purpose of this study was to investigate the effects of preschooler temperament and maternal postnatal depression, depression, and parenting stress on preschooler externalizing problem behavior. Methods: The participants consisted of 98 preschoolers (ages 4-5 years) and their mothers. The subjects completed the following questionnaires: Emotionality, Activity, and Sociability (EAS), Edinburgh Postnatal Depression Scale (EPDS), Center of Epidemiological Studies Depression Scale (CES-D), Parenting Stress Scale, Korean Child Behavior Checklist for Ages 1.5-5 (K-CBCL 1.5-5), and Social Competence and Behavior Evaluation Inventory Short Form (SCBE-30). The data were analyzed by t/F tests, Pearson's correlation analysis, and multiple regression analysis. Results and Conclusion: First, preschooler emotionality temperament had positive correlations with attention problems and aggression. Second, maternal depression and parenting stress had a positive correlation with preschooler externalizing problem behaviors. Third, maternal parenting stress had an effect on preschooler attention problems. Forth, preschooler emotional temperament and maternal parenting stress had an effect on preschooler aggression.

A study on the consumer's visual reaction about display props of clothing store - Focus on visual behavior using eye-tracker - (의류매장 디스플레이 소도구에 대한 소비자의 시각반응 연구 - 아이트래커를 활용한 시각행동 중심으로 -)

  • Kim, Young-Me;Kim, G-Ho
    • Journal of Fashion Business
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    • v.14 no.5
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    • pp.35-48
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    • 2010
  • As measuring visual behavior by utilize eye-tracker, this study examines whether consumer concentrates on visual attention with certain object and measures visual behavior with fixation number, fixation duration, the first fixation, which are visual attention pattern of consumer about Mannequin, hanger, shelve as props of display advertising effect on clothing store. It has experimental purpose to recognize relationships in terms of regardless, appropriateness, purchase intention. During display of clothing store, first experimental consequence to measure visual behavior on consumer did appear to allocate more cautions than other props. Second, in terms of relationships with regardless, appropriateness, purchase intention from consumer, each fixation pattern about consumer's fixation number, fixation duration, the first fixation was confirmed that there is meaningful correlation with each other. Accordingly, as advertising effect of mannequin makes consumer to concentrate more visually cautious, it is translated that high favor about display product with mannequin has positive role on purchase intention. Also, there is a purpose that higher feasibility on study result provides practical point on clothing store's display marketing strategy of corporation.

A Simultaneous Analysis on the Relationship Between Housework and Market Work (가사노동과 시강노동간 관계에 대한 동시적 분석)

  • 문숙재
    • Journal of Families and Better Life
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    • v.14 no.1
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    • pp.1-10
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    • 1996
  • Researchers have largely overlooked the direct effects of household responsibil-ities on earnings in stead focusing attention the effect of woman's employment on the division of household labor or on family life. Given that a substantial proportion of married women already work outside the home and their numbers are likely to be increae to some extent those concerned with the well-being of employed-married women and of their households may focus their attention on how best to provide good policy to manage woman's dual roles. The purposes of the study are as follows; 1) To find out factors which affect women's housework time. 2) To examine the relationship between housework and market work. Data are obtained from 259 households with employed-married women living in Seoul. The results of this study are as follows: 1) women's wages are reduced by time spent on housework. Women's housework time is insignificantly related to women's wages. 2) women's occupation statues is signific ntly positively related to their wages. 3)women's age and other family income are generally negatively related to their housework time,. The results of this study indicate that housework has a direct effect on wages by reducing the amount of energy and efforts available for market work lowering economic status of women.

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The Relationship between Depression, Attention Deficit/Hyperactivity Disorder, and Internet Gaming Disorder Through Mediation Model (매개 모형을 통하여 고찰한 우울과 주의력결핍 과잉행동장애, 인터넷 게임장애 사이의 관계)

  • Lee, Seon-Gyu;Kim, Dai-Jin;Cho, Hyun
    • Korean Journal of Biological Psychiatry
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    • v.26 no.2
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    • pp.59-64
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    • 2019
  • Objectives Internet gaming disorder (IGD) is associated with attention deficit/hyperactivity disorder (ADHD) or depression etc. We tried to examine the mediating effects of depression in the relationship between ADHD and IGD. Methods This study was conducted on 2000 people who participated in on-line survey among 14-39 year-old men and women in 2017. And we clarified the relationship among IGD, ADHD, and depression and tested the mediation model. The mean and standard deviation of the main variables were calculated and correlation analysis was performed to confirm the relationship among the main variables. In order to test the mediating effect of depression on the relationship between ADHD and IGD, the structural equation model was implemented using AMOS 21 (IBM). Results There were significant correlations among the variables; IGD, ADHD and depression. Depression had a mediating effect 0.23 (95% confidence interval : 0.17-0.28) in the relationship between IGD and ADHD. Conclusions This study showed that depression can mediate ADHD and IGD. Therefore, the evaluation and management of depression and ADHD should be included in the diagnosis and treatment of IGD.

The Mediating Effect of Self-Regulatory Skills on the Relationship between Mothers' Parenting Attitude and School Adjustment

  • LEE, Anne-Marie Soo Youn;LEE, Soo-Young
    • Educational Technology International
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    • v.22 no.2
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    • pp.139-167
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    • 2021
  • After experiencing school closures and online learning caused by COVID-19, the important role of school education was reinforced. Elementary school is the foundation of life and allows students to develop both social and academic skills. The purpose of this study was to examine the mediational role of Self-Regulatory Skills (SRS) on the relationship between Maternal Parenting Attitude (MPA) and School Adjustment (SA) of elementary school students. A total of 99 students enrolled in an international school in Seoul, Korea from grades 3 to 6 participated in this study. Data were analyzed through Independent Sample T-Test, one way ANOVA, Multiple Regression Analysis, and Hierarchical Regression Analysis using the SPSS 23.0. The findings of the study were as follows. First, there is a difference between genders and among grades. Second, only acceptance was significantly related to school adjustment. Third, acceptance, strict control, and accepted control are significantly related to SRS. Fourth, Self-Regulatory Skills (Sustained Attention) fully mediate the relationship between Maternal Parenting Attitude (Acceptance) and School Adjustment (Academic Attitude/ Rule compliance). Educational implications for understanding the role of parenting attitude and future directions are discussed.

Effect Analysis of a Deep Learning-Based Attention Redirection Compensation Strategy System on the Data Labeling Work Productivity of Individuals with Developmental Disabilities (딥러닝 기반의 주의환기 보상전략 시스템이 발달장애인의 데이터 라벨링 작업 생산성에 미치는 효과분석)

  • Yong-Man Ha;Jong-Wook Jang
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.1
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    • pp.175-180
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    • 2024
  • This paper investigates the effect of a deep learning-based system on data labeling task productivity by individuals with developmental disabilities. It was found that interventions, particularly those using AI, significantly improved productivity compared to self-serving task. AI interventions were notably more effective than job coach-led approaches. This research underscores the positive role of AI in enhancing task efficiency for those with developmental disabilities. This study is the first to apply AI technology to the data labeling tasks of individuals with developmental disabilities and highlighting deep learning's potential in vocational training and productivity enhancement for this group.

Design investigation of the stress reduction of bolted joint connection components in a large wind turbine blade (대형 풍력발전기 블레이드의 볼트체결부 응력감소를 위한 설계연구)

  • Kwang Tae Ha;June Hur;Jae-Ho Jeong
    • Journal of Wind Energy
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    • v.13 no.4
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    • pp.42-49
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    • 2022
  • Today, the power capacity of a wind turbine and the size of a blade is increasing to capture more wind resources, reduce the number of wind turbines on a wind farm, and reduce the cost of energy. As the blade size becomes larger, attention is being paid to the structural integrity of the blade root connection due to the heavy gravitational load effect and increased aerodynamic loads on the large blade, which could cause catastrophic failure of the blade. Therefore, the secure bolted joint connection of the blade to the hub is very important. In this paper, attention was given to the stress concentration factor (SCF) at the first thread between the M42 bolt and nut. The effect of various design parameters on the stress concentration factor was investigated, which included nut type, nut height, and reduced shank bolt. From a close design investigation of the numerical results, it turned out that the use of a reduced shank bolt resulted in the largest reduction of the stress concentration factor by 40 %, and the round nut type also reduced the SCF by 10 %, which will be beneficial to large wind turbine blades over 100 meters.

The effect of friction on magnetorheological fluids

  • Li, W.H.;Zhang, X.Z.
    • Korea-Australia Rheology Journal
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    • v.20 no.2
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    • pp.45-50
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    • 2008
  • This paper presents an experimental approach to study the effect of friction on magnerorheological (MR) fluids. Both steady and dynamic modes were employed to investigate MR fluid behaviors. The experimental results indicate that the total MR effects are dominated by two factors: magnetic force and friction force. Conventionally, the magnetic force contribution to MR effect has been intensively studied while the friction force effect has attracted less attention. This study provides a method to quantitatively predict the friction contribution to the total MR effect. It may be used to effectively analyze enhanced MR effects reported by other groups. Also, it might provide good guidance to develop high-efficiency MR fluids.