• Title/Summary/Keyword: attention ability

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Agribusiness: An Ethical Approach to Marketing

  • Ngoe, Tata joseph
    • Agribusiness and Information Management
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    • v.5 no.1
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    • pp.11-19
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    • 2013
  • Price skimming practices, false claim on products, false information/communication, marketing overseas, and deception on products in marketing have received significant attention by the researchers of ethics in marketing studies. This research considers these phenomena as marketing instruments that grossly violate the practice of ethics in this domain. The two most crucial parts in marketing that have received greater attention are product safety and advertising. The paper also examines Ethical Marketing as the ability to make marketing decisions that are morally right and acceptable to all. In order words, ethics in marketing explains how moral standards can be applied in marketing decisions. It seeks to answer the research question by looking at some fundamental business ethics theories, namely, Virtue ethics, Utilitarian, and Deontological approaches to business ethics. Nevertheless, ethics in business is very controversial as many hold different view about what makes up the standard morals that corporations should take and so it is necessary for any organization to formulate its ethical codes to follow.

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A High power and Precision Ultrasonic Linear Motor with Multi-support Mechanism (다점 지지 고출력 고정도 초음파 모터)

  • Lee S.K.;Yun C.H.;Lee J.Y.;Cha H.R.;Kim W.K.;Kang J.S.
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2006.05a
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    • pp.151-152
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    • 2006
  • Nowadays, great attention has been shown to the question of ultrasonic linear motor for accomplishing the high positioning accuracy and high driving force in the semiconductor and optical industry. Ultrasonic linear motors have many advantages such as simple structure, quick response, ability to maintain position without energy consumption, and electromagnetic effect. And BLT has attracted attention to accomplish large vibration amplitude and large mechanical force. Authors designed and developed the new type of ultra sonic linear motor with multi support mechanism, achieved 75N of output force and 0.45m/s of velocity.

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The Effects of Consumer's Experiential Factors on the Building Process of Online Brand Equity. (e브랜드 자산 구축과정에 있어 소비자의 체험적 요소들의 영향에 대한 연구)

  • Kim, Moon-Tae;Kim, Yong-Ho;Ork, Jung-Won
    • Management & Information Systems Review
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    • v.25
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    • pp.115-142
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    • 2008
  • Much attention has been devoted recently to the concept of brand equity. The Definition of brand equity is the added value with which a brand endows a product. From a consumer's perspective, this added value can be viewed in terms of enhancing a consumer's ability to interpret and store large amounts of information about a product. Online, several different approaches are also need to enhance brand equity of website. Noteworthy, significant research has not been conducted on the effectiveness of experiences in websites. As such, several researchers are discussing mainly as strategic alternatives that websites can use to build brand equity. This article explores the roles of many online brand experience variable like attention, arousal, telepresence, and flow on brand equity factors. And findings show that these kinds of experiences variable can be major factors that lead the better brand association, strong brand loyalty and brand equity.

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A Target Detection Algorithm based on Single Shot Detector (Single Shot Detector 기반 타깃 검출 알고리즘)

  • Feng, Yuanlin;Joe, Inwhee
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.05a
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    • pp.358-361
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    • 2021
  • In order to improve the accuracy of small target detection more effectively, this paper proposes an improved single shot detector (SSD) target detection and recognition method based on cspdarknet53, which introduces lightweight ECA attention mechanism and Feature Pyramid Network (FPN). First, the original SSD backbone network is replaced with cspdarknet53 to enhance the learning ability of the network. Then, a lightweight ECA attention mechanism is added to the basic convolution block to optimize the network. Finally, FPN is used to gradually fuse the multi-scale feature maps used for detection in the SSD from the deep to the shallow layers of the network to improve the positioning accuracy and classification accuracy of the network. Experiments show that the proposed target detection algorithm has better detection accuracy, and it improves the detection accuracy especially for small targets.

The Effects of Science Activities on the Scientific Attitudes and Scientific Research Ability of Young Children Using the ARCS Motivational Model (ARCS 동기화를 통한 과학교육 활동이 유아의 과학적 태도 및 과학적 탐구능력에 미치는 효과)

  • Hong, Ji-Myeong;Mun, Byung-Hwan
    • Korean Journal of Childcare and Education
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    • v.8 no.6
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    • pp.127-146
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    • 2012
  • In this study, we try to find out what effects science activities have on young children's scientific attitude and scientific research ability using Keller's ARCS motivational model. The subjects of this study were 40 5-year-old children of two classes in kindergarten located in G city. The results of this study are as follows: First, science activities using ARCS improves efficiently young children's scientific attitudes. Second, science activities using ARCS improves efficiently young children's scientific research ability. In conclusion, it was found that science activities using ARCS motivation model improved scientific attitudes and the scientific research ability of young children. The results of this study suggest that science activities through ARCS are worth using as an appropriate and significant teaching method to improve young children's scientific attitudes and scientific research ability in the education field.

An analysis of spatial reasoning ability and problem solving ability of elementary school students while solving ill-structured problems (초등학생들의 비구조화된 문제 해결 과정에서 나타나는 공간 추론 능력과 문제 해결 능력)

  • Choi, Jooyun;Kim, Min Kyeong
    • The Mathematical Education
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    • v.60 no.2
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    • pp.133-157
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    • 2021
  • Ill-structured problems have drawn attention in that they can enhance problem-solving skills, which are essential in future societies. The purpose of this study is to analyze and evaluate students' spatial reasoning(Intrinsic-Static, Intrinsic-Dynamic, Extrinsic-Static, and Extrinsic-Dynamic reasoning) and problem solving abilities(understanding problems and exploring strategies, executing plans and reflecting, collaborative problem-solving, mathematical modeling) that appear in ill-structured problem-solving. To solve the research questions, two ill-structured problems based on the geometry domain were created and 11 lessons were given. The results are as follows. First, spatial reasoning ability of sixth-graders was mainly distributed at the mid-upper level. Students solved the extrinsic reasoning activities more easily than the intrinsic reasoning activities. Also, more analytical and higher level of spatial reasoning are shown when students applied functions of other mathematical domains, such as computation and measurement. This shows that geometric learning with high connectivity is valuable. Second, the 'problem-solving ability' was mainly distributed at the median level. A number of errors were found in the strategy exploration and the reflection processes. Also, students exchanged there opinion well, but the decision making was not. There were differences in participation and quality of interaction depending on the face-to-face and web-based environment. Furthermore, mathematical modeling element was generally performed successfully.

The Effects of the Horticulture-Mathematics Integration Program on Mathematical Attitude and Money Calculating Ability of Students with Intellectual Disabilities

  • Yun, Suk Young;Nam, Yu Jung;Kwon, Yong Il;Choi, Byung Jin
    • Journal of People, Plants, and Environment
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    • v.23 no.3
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    • pp.321-332
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    • 2020
  • Background and objective: The concept of 'money' in the numbers and operations domain is a fundamentally necessary domain of economic life. This study was conducted to examine the effects of a horticulture-mathematics integration program on mathematical attitude and money calculating ability of high school students with intellectual disabilities. Methods: We analyzed the changes in the mathematical attitude and money calculating ability of students with mild intellectual disabilities in S special school in the city of D, Republic of Korea, with 12 students in the control group and 12 students in the experimental group, from August 27 to October 29, 2019. Results: The results of the comparison showed no statistically significant changes in the three items of mathematical attitude for the control group, while the experimental group, which took part in the horticulture-mathematics integration program, showed statistically significant differences across all three items, such as self-concept about the subject (p = .003), attitude toward the subject (p = .004), and study habit related to the subject (p = .012). The horticulture-mathematics integration program, which was developed by integrating horticultural activities and the mathematics curriculum, used plants and horticultural activities to provide students with positive experiences in mathematics. These included the sense of closeness, curiosity, interest, attention, and enjoyment, leading to positive changes in mathematical attitude. In terms of money calculating ability, both the control group and experimental group showed statistical differences across the three items, but the experimental group showed greater degrees of increase, 15.0 or more, in the scores compared to the control group. Conclusion: These results suggest that utilizing horticultural materials as a part of purchase learning programs with elements of money calculation chapters in the mathematics curriculum could lead to the improvement of students' ability in money calculation. These positive changes are thought to be related to the high degrees of interest in horticulture among students, which led to active participation in the program and enabled the simple and repeated purchase activities in the program to generate positive changes in the money calculation ability of the students.

Cognitive Characteristics of Attention-Deficit Hyperactivity Disorder in Korean Wechsler Intelligence Scale for Children-Fourth Edition: Focused on General Ability Index and Cognitive Proficiency Index (한국 웩슬러 아동 지능검사-4판(K-WISC-IV)에서 일반능력 지표(GAI)의 임상적 유용성: 주의력결핍 과잉행동장애 아동을 대상으로)

  • Goo, Min-Je;Oh, Sang-Woo;Lee, Sang-Yeol;Paik, Young-Suk;Lee, Ji-Hea;Hwang, Kyu-Sic
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.27 no.4
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    • pp.313-318
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    • 2016
  • Objective: The purpose of this study was to investigate the clinical utility of the Korean Wechsler Intelligence Scale for Children-Fourth Edition (K-WISC-IV) and General Ability Index (GAI) in children with attention-deficit hyperactivity disorder (ADHD). Methods: The GAI and Full Scale IQ (FSIQ) in K-WISC-IV were compared for a group of 79 children with ADHD and 234 normal children. The mean differences within each group were testified by the t-test and Cohen's d. The Wechsler's descriptive classifications for each GAI and FSIQ score were analyzed in the children with ADHD. Additionally, the critical value for the difference between the means of the FSIQ and GAI was calculated in the normal children. Results: The score on the GAI was higher than that on the FSIQ in the children with ADHD, with a mean difference of 2.19 points. The implications of these findings are discussed regarding the cognitive characteristics of the children with ADHD. According to Wechsler's descriptive classification, the application of the GAI showed a lower (7.59%), equal (61.65%) or higher (60.76%) prevalence of ADHD compared to the application of FSIQ. Conclusion: The implications of these findings are discussed regarding the cognitive characteristics of the children with ADHD. The GAI reflecting the attention and behavioral problems in children with ADHD could be utilized as an alternative global intelligence estimate that considers their potential for development.

An Inquiry into the Meaning of Experience of Action Learning Program for Participants in Coporate Job Training: F.G.I Approach (기업체 직무교육 참여자의 액션러닝프로그램 경험의미 탐색:F.G.I접근)

  • Kim, Yeon-Chul
    • The Journal of the Korea Contents Association
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    • v.14 no.9
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    • pp.598-612
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    • 2014
  • The present study is aimed at inquiring into the meaning of experience of action learning program for adult learners who participated in action learning program of H financial company which was carried out as a means of corporate training. The goal of study is to examine the essential factors of action learning program impacting on the increase of motivation for learning and the improvement of job-related problem-solving ability of the learners who participated in the learning as well as on the increase of motivation for learning and the improvement of job-related problem-solving ability among the components of action learning program. As for research method, 3 main questions and 15 sub-questions about motivation for learning, job-related problem-solving ability, and components of action learning were prepared for 9 learners who participated in the action learning program, and then focus group interviews (F.G.I) were conducted. The results show that action learning program increased motivation for learning by combining concentration of attention and relevance to job, and the degree of organization of learning team was a key element to improving motivation for learning. Also, through development of alternatives and planning/execution, it impacted on improving job-related problem-solving ability of participants. And the interest and support of the administrator were key elements to improving job-related problem-solving ability. In conclusion, the results show that action learning program in corporate job training activities improves motivation for learning of the participants. Therefore, in order to improve job-related problem-solving ability of the participants in job training, more focus should be put on concentration of attention and reinforcement of relevance to the job and more interest and support should be given to organization of appropriate learning teams among components of action learning program. Along with this, the administrator needs to grasp participants' awareness of problems and pay attention and give support to the participants to enhance the performance of planning/execution.

Understanding of the trigonometric function using Maple (Maple을 이용한 삼각함수의 이해)

  • 한동승;유흥상
    • Journal of the Korean School Mathematics Society
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    • v.4 no.2
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    • pp.1-9
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    • 2001
  • Since the computer is becoming more and more indispensible tool in every fields of the modern society, it is needed and desirable to utilize the computer as a basic tool from the very early stage of the education process. Recently Maple is gaining its popularity as a comprehensive mathematical software with its power of symbolic calculations and graphics as well as its great numerical computational ability. We demonstrate the suitability of this software as a tool for the mathematical education and presents several examples of the applications of Maple. For the middle and the high school mathematics courses, we give the application examples for the quadratic functions and their graphs, statistics, the three dimensional shapes, algebraic problems. Through the examples, we confirm that mathematical education can be much more effective and simple by using Maple. If we establish computer-assisted mathematical classes, we can draw more attention and excitement from the attendants than traditional classes and eventually improve more rapidly their problem-solving ability On the other hand, the excess of the computer-aided education give to obstacle of psychological, not to be passing over the fact.

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