• Title/Summary/Keyword: art entrepreneurship

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Analysis of Online Art Platform Cases: Analysis of Business Model (온라인 예술 플랫폼 기업 사례: 비즈니스 모델 분석)

  • Jonghyok, Cho;Tae Jun, Bae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.175-193
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    • 2022
  • Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.

Structural Relationship Between the Awareness of the 4th Industrial Revolution, Entrepreneurship Knowledge, Entrepreneurship Mind, and Entrepreneurship Intention - Focus on University Students Majoring in Beauty - (4차 산업혁명 인식과 창업지식, 창업 마인드 및 창업 의지의 구조적 관계 - 미용 전공대학생을 대상으로 -)

  • Jeonghee Mo
    • Fashion & Textile Research Journal
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    • v.25 no.5
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    • pp.626-633
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    • 2023
  • This study aimed to reveal the structural relationship between the awareness of the 4th industrial revolution, entrepreneurship knowledge, entrepreneurship mind, and entrepreneurship intention in college students majoring in beauty. To this end, the study used a questionnaire to survey college students majoring in beauty. A total of 300 copies of the questionnaire were distributed, and after weeding out insincere responses, 283 copies were used for a final analysis. The analysis was carried out using SPSS 26.0. The results are as follows: First, the awareness of the 4th industrial revolution had a positive effect on entrepreneurship knowledge, entrepreneurship mind, and entrepreneurship intention of the subjects, and entrepreneurship mind had an effect on entrepreneurship intention. Second, it was verified that the goodness of fit of the structural model on the relationship between the awareness of the 4th industrial revolution and entrepreneurship intention was satisfactory. After analyzing the hypotheses on the structural model, it was discovered that all of them were adopted. In respect to the awareness of the 4th industrial revolution and entrepreneurship intention, the indirect effect of entrepreneurship knowledge and entrepreneurship mind were statistically significant. In conclusion, this study investigated the structural relationship between the awareness of the 4th industrial revolution and entrepreneurship in college students majoring in beauty, with the goal of providing basic data for entrepreneurship education.

A Study on Developing a Curriculum of Venture & Entrepreneurship Education for a Leading University in the Field of Innovative Venture Business (혁신적 벤처특성화 기반을 위한 대학 벤처교육과정 모델 개발연구)

  • Kwak Won-Seob;Park Sun-Young;Kim Yeon-Jeong
    • Journal of Korea Technology Innovation Society
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    • v.8 no.spc1
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    • pp.476-498
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    • 2005
  • The purpose of this study is to development of venture business curriculum by FGI interview to venture CEO and related field employer and suggest to venture related structure of liberal art, major part of undergraduate and graduate school. Research methods are 2 step interview with 325 venture business CEO and related employer. They selected practical course to motivate venture entrepreneurship among 3 subsidiary (entrepreneurial condition, psychology of entrepreneur, competency of entrepreneurial technology, competency of entrepreneurial knowledge, competency of managing growing business). Major findings are as follows; the selected course category of entrepreneurial condition of liberal art are venture mind and entrepreneurship, venture biz and spearhed industry. The selected course category of psychology of entrepreneur are leadership, personal relationship, and creativity, negotiation skill, etc. The selected course category of competency of entrepreneurial technology are venture technology, introduction to technology trends. The selected course category of competency of entrepreneurial knowledge are biz validity, entrepreneurship, the discovery of business opportunity, utilization of monetary resource etc. The selected course category of competency of managing growing business are operating strategy of venture business, service marketing and technical innovation and technology management.

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Green Entrepreneurship: A Study for Developing Eco-Tourism in Indonesia

  • RAHMAWATI, Rahmawati;SUPRAPTI, Anastasia Riani;PINTA, Sarah Rum Handayani;SUDIRA, Putu
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.143-150
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    • 2021
  • This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.

Entrepreneurship Efficacy and Subjective Norms on the Entrepreneurial Intentions of College Students Majoring in Art (창업 효능감과 주관적 규범이 예술전공 대학생의 창업 의도에 미치는 영향에 관한 연구)

  • Kim, Hae-Jin;Chung, Jibok
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.147-153
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    • 2022
  • The uncertainty of start-ups are factors that weaken the entrepreneurial intentions of college students and prospective founders, and are also the cause of the low rate of entrepreneurship among art college students. This study tried to identify the effect of subjective norms entrepreneurial efficacy on start-up intentions. Studies have shown that entrepreneurial efficacy and subjective norms have a significant impact on start-up intentions. In addition, start-up education support has been shown to control the impact of subjective norms on start-up intentions, and start-up activity support has been shown to control the impact of subjective norms on start-up intentions, while start-up commercialization support does not control the impact of start-up efficacy or subjective norms on start-up intentions. In order to revitalize the start-up and effectively guide the start-up of art college students, it is necessary to show the social support of the people around them for the start-up and to enhance the efficacy of the start-up by supporting the prototyping activities.

A Comparative Study on the Entrepreneurship Education and Development Trends of South Korea and United States for Youth (한·미 청소년 기업가정신 교육 동향 비교)

  • Li, Zhangpei;Park, Changun
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.10
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    • pp.251-259
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    • 2018
  • This study is to understand the entrepreneurship of youth and entrepreneurship education of youth, to examine the characteristics of entrepreneurship education of youth between South Korea and United States. And entrepreneurship is also the process of creating a new organization, which is understood as a process by an individual and a group of entrepreneurs who possess qualities and abilities with social opportunities, and move them into action and practice. There is a need for a comprehensive entrepreneurial mentality training and execution center for youth. To discussion social changes between South Korea and United States. The United States uses Junior Achievement ASK model. In contrast, South Korea through systematic and proactive education development, but due to the lack of standard founding education content. Therefore, it presented the need for professional institutions for comprehensive entrepreneurship education and operation. Korea is not well organized with the lack of standard start-up education contents, so it is urgent to develop and distribute education actively. Although the United States has been leading education at the national level, foundations are conducting education more actively.

A Study on the Activation of Sports Start-up in Taekkyeon, a traditional Korean martial art (전통무예 택견의 스포츠창업 활성화 연구)

  • Jung, Myeong-sub;Kim, Jae-Ho
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.153-158
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    • 2017
  • The study aims to provide the potential for commercialization of traditional martial arts selection. First, we was reviewed by comparing the general purpose and major enterprise of the Koreataekkyon and the Korean Taekkyon Association. Second, analyzed the related results of the Business and the related papers published in the recently 3 years. Through this, I have following suggestions. A new departure from the emerging world should challenge the new paradigm beyond traditional culture and sports. To do so, one must first excavate the sports industry (startups). Second, there should be education about entrepreneurship and entrepreneurship. Third, we need to establish a dedicated organization that supports business.

Effects of Corporate Innovative Employees' Entrepreneurial Competencies on Performance: Based on Corporate Entrepreneurship and Entrepreneurial Performance (혁신조직 구성원의 기업가적 특성이 기대성과에 미치는 영향: 사내 기업가정신성과와 경영기대성과를 중심으로)

  • Han, Sangguk;Park, Jae-Whan
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.4
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    • pp.25-34
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    • 2017
  • In market-oriented, infinite competition era, even the world's top-tier companies can be collapsed suddenly. In order to continue to grow, a company must constantly introduce new value to the market. What is required in today's business environment is the manifestation of entrepreneurship. The purpose of this study is to examine the relationship between corporate entrepreneurship and business performance and organizational commitment. The results of the empirical analysis are based on the data from companies which have more than 20,000 employees and 30 years business history. Structural Equation Modeling analysis was conducted to confirm the relationship between corporate entrepreneurship, business performance, and organizational commitment. Also, multiple Regression Analysis was conducted to confirm the relationship between entrepreneurial competency, corporate entrepreneurship performance, and management expectation performance. The causality between latent variables was significant. As a result, it was proved that entrepreneurial competencies had the significant effect on both corporate entrepreneurship performance and management expectation performance. Also, the study result was proved that organizational commitment showed the mediating effect between entrepreneurial competencies and corporate entrepreneurship performance. Based on the study results, the needs for developing individuals equipping entrepreneurial competencies was identified for increased business performance which was accomplished through the manifestation of entrepreneurship.

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The Effect of Employee's Entrepreneurship Level (Capacity, Attitude, CEO Support) on Entrepreneurial Culture, Structure and Operation Systems of Corporate: Focused on Design Corporate in Korea (조직 구성원의 기업가정신 수준(역량, 태도, CEO 지원)이 기업의 기업가적 문화와 구조, 운영체계에 미치는 영향: 국내 디자인기업을 중심으로)

  • Kim, Sun Joo;Choi, Seung Wook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.4
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    • pp.103-116
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    • 2016
  • In uncertain future and the rapidly changing environment, it is necessary for companies to do innovative management activity. With business strategy that creates value and vision, The major industrialized countries ensure development of venture & start-up business and business competition by creating various added value through design. Thereby, Companies use design to increase enterprise value, a lots of interests and supports are focused in design industry which pioneer new market with new product and services. Therefore, Companies need more innovative and creative activities, and leads creative companies through developing entrepreneurship. Now, Companies should improve successful entrepreneurship, developing effective process in the organizational level beyond individual level. This research conducts empirical analysis from the individual and organizational perspective of corporate entrepreneurship. This study of design corporate 351 employees in design corporate is surveyed. This research finding is that design corporate employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have meaningful effects on culture and structure. However, The analysis result indicates that this employees' entrepreneurial capacity, entrepreneurial attitude and CEO support have no effects on operation systems, so it is necessary to build the operation systems for activation of corporate entrepreneurship. This study puts emphasis on the needs to raise the level of corporate entrepreneurship and requires ways to improve entrepreneurship for sustainable growth. Also, This study suggests practical implications that it is important to systematic operation systems to actively utilize infrastructure, so it occurs in employees' entrepreneurship not only on the individual level, but also on the organizational level.

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A Study on Planning Strategy for Culture and Tourism Contents : Focusing on the Jeonju city (문화관광콘텐츠 기획전략에 관한 연구 : 전주시를 중심으로)

  • Moon, Yun-Geol
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.359-360
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    • 2014
  • 관광산업은 지역발전전략에서 최우선과제로 꼽히고 있다. 전주시의 경우 한옥마을이 크게 성공했지만 최근 한옥마을 위기설 등 많은 관광객의 방문에 따른 부작용이 심각하다. 따라서 지역관광산업의 활성화를 지속하기 위해서는 새로운 관광콘텐츠의 개발이 필요하다.이를 위한 방법론으로 먼저 최근 문화관광트렌드와 문화관광수요의 변화요인을 살펴보고 이러한 변화요인으로부터 전주시 문화관광콘텐츠 기획을 위한 검토요인들을 도출하였다. 그리고 이러한 검토요인에 따라 새로운 문화관광콘텐츠를 기획하기 위해서는 어떤 전략이 필요한지를 제안하였다.

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