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http://dx.doi.org/10.13106/jafeb.2021.vol8.no5.0143

Green Entrepreneurship: A Study for Developing Eco-Tourism in Indonesia  

RAHMAWATI, Rahmawati (Faculty of Economic and Business, Universitas Sebelas Maret)
SUPRAPTI, Anastasia Riani (Faculty of Economic and Business, Universitas Sebelas Maret)
PINTA, Sarah Rum Handayani (Faculty of Art and Design, Universitas Sebelas Maret)
SUDIRA, Putu (Faculty of Engineering, Universitas Negeri Yogyakarta)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.5, 2021 , pp. 143-150 More about this Journal
Abstract
This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.
Keywords
Environmental Preservation; Green Entrepreneurship; Eco-Tourism;
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