• 한국의류산업학회지
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• 제11권2호
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• pp.271-277
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• 2009

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.

• 한국의류산업학회지
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• 제13권2호
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• pp.194-204
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• 2011

The purpose of this study was to investigate appearance management behavior of Koreans in their 40s and 50s according to Shangri-La Syndrome'. Shangri-La Syndrome means a social phenomena which people in their 40s and 50s want to live as young as people in their 20s and 30s. The questionnaires were distributed to 500 people in their 40s and 50s living in Ulsan, Dague, and Seoul. Of 500 questionnaires, 368 of them were used in data analysis. Descriptives, frequency analysis, factor analysis, reliability analysis, correlation analysis were performed using SPSS 12.0. The degree of Shangri-La Syndrome was evaluated by a cognitive age. As a result, first, people in their 40s and 50s showed to recognize themselves about 9.1 years younger than actual ages. Second, the attitude to appearance management behavior revealed to be generally positive and the correlation between the cognitive age and the attitude to appearance management behavior was presented to be low and negative. Third, types of appearance management behavior were classified skin care and clothing, figure management, plastic surgery, hair. The smaller cognitive ages were, in other words, the larger the degree of Shangri-La Syndrome of respondents were, the more positive their opinions to the types of appearance management behavior were. Among the types of appearance management behavior, figure management was shown to be the most effective means for appearance management but, clothing the most frequent usable one. In conclusion, it was found out that the relationship between Shangri-La Syndrome and appearance management behavior was low but positive.

• 복식문화연구
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• 제22권5호
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• pp.809-822
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• 2014

The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.

• 한국생활과학회지
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• 제18권1호
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• pp.259-273
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• 2009

The goal of this study is to analyze male college students' awareness and behaviors toward appearance management, and expenditure for appearance management. Male subjects' appearance management behaviors were focused on hair, skin, cosmetic surgery, fashion and body shape. A chi-square test, t-test, one-way ANOVA, Pearson's correlation analysis, multiple regression analysis were used. The major findings were as follows: (1) The mean of male college students' 'awareness toward appearance management' is 30.01(out of a possible 50). (2) The variables that significantly influenced their awareness toward appearance management are 'an allowance amount per month' and 'household income'. (3) Subjects' most preferred behavior is a variable of 'fashion care' in the appearance management(29.9%). (4) Appearance management behavior is different, according to demographic variables and awareness toward appearance management. (5) The mean of 'monthly expenditure for appearance management' is 247,194won. Consequently, the study shows that there is a most significant relation of 'awareness toward appearance management' to 'expenditure for appearance management'

• 한국의류학회지
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• 제38권4호
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• pp.528-539
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• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• 한국의류산업학회지
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• 제18권5호
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• pp.625-636
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• 2016

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

• 한국의류산업학회지
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• 제12권4호
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• pp.459-466
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• 2010

The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.

• 한국의상디자인학회지
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• 제16권3호
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• pp.15-31
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• 대한가정학회지
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• 제47권6호
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• pp.67-77
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• 2009

The purpose of this study is to examine the effect of social self and body image on the appearance management behavior. The data were collected via a self-administered questionnaire from 419 male and female college students in Jecheon and analyzed by factor analysis, cluster analysis, t-test, regression and correlation. The results of this study were as follows : 1. Body image classified into four factors- emotional, cognitive, behavioral body image and interest in weight. 2. There existed correlation between social self and body image. According to gender, there existed significant differences in social self, body image and appearance management behavior. 3. College students classified into two groups- high and low social self group according to the degree of social self. Two groups showed statistically significant differences in body image and appearance management behavior. 4. In male and female groups, social self and body image influenced to the various appearance management behavior according to gender. The most important appearance management behavior which was affected by social self and body image was diet.

• 한국지역사회생활과학회지
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• 제20권3호
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• pp.385-396
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• 2009

The purpose of this study was to analyze and categorize the factors of appearance management motivation of male and female college students in Busan. It also aimed to analyze the differences in their clothing behavior and make-up behavior. The data were analyzed by Factor analysis, Cluster analysis, one-way ANOVA, Duncan's multiple range test, and multi-response analysis. The results of this study are as follows: There were four factors including self -development, emphasis on the physical appearance, individuality-seeking, and sexual appealing. These subjects were categorized into three different types of groups: social-self-management type, passive appearance management type, and individuality-seeking type. In terms of the differences in the clothing purchase behavior of the physical appearance management motivation group, there were significant differences in the criteria of their selections for clothing. The most important factor was the design, followed by the price and the fabrics. The differences in cosmetics selection were investigated in order to analyze the differences in their make-up behavior of physical appearance management motivation group. The results showed that the quality, the price, and the manufacturing country were considered as the most important criteria for their selection of cosmetics.