• Asia pacific journal of information systems
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• v.34 no.2
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• pp.493-517
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• 2024

E-commerce has grown to be perceived as an integral component of modern customers' lives. Fast innovation enables businesses to implement new business ideas that enhance customers' shopping experiences. The motive is to study the allurement of unrestrained buying behaviors resulting from Live Streaming Commerce in the presence of Emotional imagery. The conceptual model and hypotheses for the study have been framed based on the SOR model. A survey was conducted in north India, where data was collected from 577 consumers experiencing live streaming and analyzed with the help of AMOS and SPSS software. The repulsive behavior scale has been developed by using qualitative research. The findings revealed that there is a significant relationship between the stimulus of livestreaming and unrestrained buying behaviors with the mediating role of emotional imagination. Two crucial mediating factors, pleasure, and arousal (fervent imagination), have successfully predicted experiential shopping behavior. The study has implications for online marketers and policymakers, as marketers can use our developed model to understand consumers' different buying behaviors, and policymakers can select and design specific features for the social presence of live streaming. Integrating three different types of unrestrained buying behavior influenced by live streaming would add to the literature. The study adds value to the literature by developing a scale to measure repulsive behavior after testing and validating with experts.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.592-601
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• 2001

This study focuses on fashion adoption behavior of adolescents. The impact of their clothing involvement factors and socio-demographic factors on their fashion adoption behavior was examined. Three core issues were identified for empirical test: 1) Elements of clothing involvement for adolescents; 2) Fashion adoption behavior of adolescents; 3) Impact of clothing involvement elements on fashion adoption behavior. The Likert Type questionnaires were used to measure clothing involvement and fashion adoption behavior. The data of 472 samples drawn from middle and high school students in Taegu Metropolitan City were analyzed by factor analysis, ANOVA, Scheff test, t-test and regression analysis. Main results of the study are as follows. 1 . Concept of the clothing involvement is composed of five dimensions: importance, fashion, self-expression, pleasure, and buying risk. 2. Socio-demographic factors do influence fashion adoption behavior. Average monthly pocket money, expenditures on clothes and household income are found to have statistically significant impacts on the adoption behavior. Female students are more fashion-oriented than male students. 3. The clothing involvement elements are found to have significant influences on fashion adoption behavior: fashion, importance and self-expression elements on fashion innovation; fashion, importance and pleasure elements on fashion information search.

• The Journal of Korean Academic Society of Nursing Education
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• v.23 no.3
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• pp.268-278
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• 2017

Purpose: The purpose of this study was to investigate the subjectivity of undergraduate students about happiness. Methods: Q methodology, which scientifically measures individual subjectivity, was used. Thirty-four Q-statements selected from 40 participants were classified into a shape of normal distribution using a nine-point scale. The collected data were analyzed using a PQMethod PC program. Results: Type I: Self-directed, growth-seeking type. This group of people searches for their objectives and direction in life while consistently making efforts to realize their goals. Type II: Oriental and wealth-seeking type. This group of people sympathizes with the oriental worldview and believes in having luck such as wealth or health. Type III: Realistic and pleasure-seeking type. This group of people tries to think positively but while rooted in reality, searches for pleasure and satisfaction in their surroundings. Type IV: Altruistic and relationship-seeking type. This group of people stresses the importance of religious life, small happiness in life, and relationship with friends or neighbors. Conclusion: The results of this study provide the foundation for understanding college students' perception about their happiness. Furthermore, these results suggest the necessity of specific and integrated education to improve happiness.

• International Journal of Contents
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• v.11 no.3
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• pp.54-62
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• 2015

In this paper, we investigate the impacts of the following four influential factors on flow in digital reading: contents, platforms, motivations, and places. The contents factor was subdivided into "news articles" and "journal papers"; platforms is comprised of "mobile phones," "tablets," and "laptops"; motivations consists of "pleasure" and "assignments"; and "home," "on the go," and "out of home" are the subdivisions of the places factor. We conducted a questionnaire survey with the study's participants and the following results are shown: 1) The flow during the reading of news articles is influenced by motivations, whereas the flow during the reading of journal papers is influenced by platforms. 2) Regarding mobile phones, motivations significantly affected the flow, whereas content types significantly affected the flow for tablets; also, laptops provided the best flow and articles can be read on the platform regardless of motivations. 3) Reading for pleasure rather than for assignments positively influenced the flow for all of the platforms. 4) With respect to news articles, the places providing flow are different across platforms. However, for journal papers, the places out of home provided good flow. For tablets, the places for flow significantly depended on the content type, which is not the case for laptops.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.7
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• pp.73-80
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• 2019

This paper tried to investigate the features of French garden pavillons (jardin pavillons) in the 17th and 18th centuries, in which the royal built them, publicly enjoying culture or privately having a refuge. The scope of the garden pavilions covered those associated with a pleasure place that accommodated performances, dancing, and dinners. They included not only rustic, Chinese, Turkish and Gothic pavilions but also grottos, nymphaeums, and artificial ruins built for banquets and festivals. This paper identified the features of the 17th and 18th century French garden pavilions as follows: Those pavilions firstly established French Neoclassicism, secondly applied the techniques of pastiche, thirdly reflected women's influence, and lastly revealed the short cycles of their vicissitudes. In conclusion this study, with the summary of the main text, explained the influence of the French pavilions on Europe and America.

• Journal of Information Technology Services
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• v.20 no.5
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• pp.73-87
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• 2021

The COVID-19 pandemic has brought about many changes in our daily lives and in industries as a whole. The most notable change was the spread of the untact culture to minimize face-to-face contact. The spread of the untact culture has changed the use of public transportation. Looking at the results of previous SARS and MERS studies, it was found that as the pandemic spreads, the use of public transportation decreased. Recently, the mobility sharing service is attracting attention as a personalized means of transportation instead of public transportation. Therefore, in this study, the factors affecting the intention to use the mobility sharing service were to be identified by the actual users. In this study, economic benefit, convenience, sustainability, and sense of belonging were set as independent variables based on previous studies. In addition, the relationship between the perceived usefulness and perceived pleasure of these factors of use on intention to use was empirically analyzed through PLS-SEM. As a result of the study, it was found that economic benefits, convenience, sustainability, and sense of belongingness had a significant effect on intention to use through perceived usefulness and enjoyment. This study was meaningful in that it was verified through the study that economic benefits, convenience, sustainability, and a sense of belongingness were significant variables affecting the intention to use through usefulness and pleasure.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.205-217
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• 2014

This study examined attitudes of grandmothers who had experience in grandchild care in order to explore their subjectivity. Research questions were 1) to categorize the attitudes toward grandchild care, and 2) to analyze each type's characteristics and elucidate the analyses. The results are as follows. Grandmothers' attitudes toward grandchild care were categorized into three types: (1) adjusting-to-role-change type, (2) recognizing-the-role-burdens type, (3) enjoying-the-traditional-role type. Type 1, the adjusting-to-role-change type was aware of positive facets of grandchild care, and actively accepted the caring responsibility, but did not think it was a grandmother's duty to care for the grandchildren or that it was the sole pleasure in a grandmother's life. Type 2, the recognizing-the-role-burdens type, had a negative view regarding grandchild care, perceiving the cost too high relative to the reward. On the other hand, Type 3, the enjoying-the-traditional-role type considered grandchild care as a pleasure and a duty, and downplayed negative aspects such as having no time to herself, assuming the traditional grandmother role and enjoying it. These results imply that the attitudes of grandmothers nowadays are undergoing a change from the traditional grandmother role attitude.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.1-12
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• 2008

This study examines the unique characteristics of the color red in relation to images used in areas other than fashion, such as the film or advertising industries. Based on analysed results, the aim was to identify red-colored costume's images expressed in contemporary fashion. Analysis of collected data has lead to four main findings. First, the fashion in which the red color is used delivers a voluptuous image when combined with a skinny silhouette or glossy and transparent dress material, arousing a strong sexual desire in a direct or indirect manner when exposing the body in public. Second, the fashion emphasizes a simplified appearance by minimizing the steps of the production process such as cutting, sewing, and decoration without artificial structural lines and creates an image of simplicity through a single red color or tone-in-tone colorations. Third, the red color, which carries a simultaneous negative and pleasure image represents grotesque playfulness by distorting or exaggerating clothes, transforming the body in disregard of clothing construction, or introducing unnatural makeup. Fourth, in combination of simple and clinging shapes, a material feeling tough like leather and an intensely noticeable red tone, promotes the feminine rather than masculine quality in a splendid, aggressive sporty and active "alpha girl" image.

• Journal of the Korean Society of Costume
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• v.50 no.5
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• pp.103-115
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• 2000

There are various presentation methods of apparel products on the internet shopping mall. The objective of this study was (a) to identify the effect of information supply about the criteria to evaluate a garment according to presentation methods and (b) to investigate the relation between the consumer's evaluation of presentation methods and confidence in purchase decision. For this experiment. 4 presentation methods of jean were selected from internet shopping mall. They were rotating appearance on the body, enlarged product picture, apparel items coordination method and just picture of wearing appearance. Each presentation method was evaluated by panels using questionnaire. Consumer's evaluation of presentation methods were developed 5 point likert scale. The major findings drawn from this study were as follows : 1. There were significant differences in degree of information supply about product criteria according to presentation methods. Enlarged product picture introduction was good for confirmation of sewing state, fabric and detail. Apparel items coordination method was good for judgement of styling and current fashion suitability. 2. Dimension of information evaluation was composed of providing pleasure, utility of information, reliability & attractiveness, negative emotions. All of these factors affect confidence in purchase decision and intention of revisiting the site. The most important factor for confidence in purchase decision making was reliability & attractiveness. as compared to this, intention of revisiting the site was more influenced by providing pleasure.

• Journal of Korean Library and Information Science Society
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• v.42 no.3
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• pp.293-309
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• 2011

This study examined elementary students' reading attitudes to identify the state of feeling related to reading. For this, 523 elementary students from the forth to the sixth of 'model schools for reading' participated and completed questionnaires. The results show that the average score of reading attitudes was 3.8 out of 5, and there were differences between schools, gender and grade levels. Girls' reading attitudes were more positive than boys and sixth-grade students' reading attitudes were the most negative of all grades. The students' attitudes of the school which emphasized reading for pleasure were better than that of reading for academic achievement.