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http://dx.doi.org/10.9716/KITS.2021.20.5.073

A Study of Factors Affecting Intention to Use Mobility Sharing Service  

Kim, Yong Seok (숭실대학교 대학원 경영학과)
Pi, Chae Hee (숭실대학교 대학원 경영학과)
Choi, Jeongil (숭실대학교 경영학부)
Publication Information
Journal of Information Technology Services / v.20, no.5, 2021 , pp. 73-87 More about this Journal
Abstract
The COVID-19 pandemic has brought about many changes in our daily lives and in industries as a whole. The most notable change was the spread of the untact culture to minimize face-to-face contact. The spread of the untact culture has changed the use of public transportation. Looking at the results of previous SARS and MERS studies, it was found that as the pandemic spreads, the use of public transportation decreased. Recently, the mobility sharing service is attracting attention as a personalized means of transportation instead of public transportation. Therefore, in this study, the factors affecting the intention to use the mobility sharing service were to be identified by the actual users. In this study, economic benefit, convenience, sustainability, and sense of belonging were set as independent variables based on previous studies. In addition, the relationship between the perceived usefulness and perceived pleasure of these factors of use on intention to use was empirically analyzed through PLS-SEM. As a result of the study, it was found that economic benefits, convenience, sustainability, and sense of belongingness had a significant effect on intention to use through perceived usefulness and enjoyment. This study was meaningful in that it was verified through the study that economic benefits, convenience, sustainability, and a sense of belongingness were significant variables affecting the intention to use through usefulness and pleasure.
Keywords
Intention to Use; Mobility Sharing Service; Personal Mobility; Sense of Belongingness;
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