• Title/Summary/Keyword: analytics

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Design of Customized Research Information Service Based on Prescriptive Analytics (처방적 분석 기반의 연구자 맞춤형 연구정보 서비스 설계)

  • Lee, Jeong-Won;Oh, Yong-Sun
    • Journal of Internet of Things and Convergence
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    • v.8 no.3
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    • pp.69-74
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    • 2022
  • Big data related analysis techniques, the prescriptive analytics methodology improves the performance of passive learning models by ensuring that active learning secures high-quality learning data. Prescriptive analytics is a performance maximizing process by enhancing the machine learning models and optimizing systems through active learning to secure high-quality learning data. It is the best subscription value analysis that constructs the expensive category data efficiently. To expand the value of data by collecting research field, research propensity, and research activity information, customized researcher through prescriptive analysis such as predicting the situation at the time of execution after data pre-processing, deriving viable alternatives, and examining the validity of alternatives according to changes in the situation Provides research information service.

Weblog Analysis of University Admissions Website using Google Analytics (구글 애널리틱스를 활용한 대학 입시 홈페이지 웹로그 분석)

  • Su-Hyun Ahn;Sang-Jun Lee
    • Journal of Practical Engineering Education
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    • v.16 no.1_spc
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    • pp.95-103
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    • 2024
  • With the rapid decline of the school-age population, the competition for admissions has increased and marketing through digital channels has become more important, so universities are investing more resources in online promotion and communication to recruit new students. This study uses Google Analytics, a web log analysis tool, to track the visitor behavior of a university admissions website and establish a digital marketing strategy based on it. The analysis period was set from July 1, 2023, when Google Analytics 4(GA4) was integrated, to January 10, 2024, when the college admissions process was completed. The analysis revealed interesting patterns such as geographical information based on visitors' access location, devices(operating systems) and browsers used by visitors, acquisition channels through visitors traffic, conversions on pages and screens that visitors engaged with and visitor flow. Based on this study, we expect universities to find ways to strengthen their admission promotion through digital marketing and effectively communicate with applicants to gain a competitive edge.

Bankruptcy Prediction Modeling Using Qualitative Information Based on Big Data Analytics (빅데이터 기반의 정성 정보를 활용한 부도 예측 모형 구축)

  • Jo, Nam-ok;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
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    • v.22 no.2
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    • pp.33-56
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    • 2016
  • Many researchers have focused on developing bankruptcy prediction models using modeling techniques, such as statistical methods including multiple discriminant analysis (MDA) and logit analysis or artificial intelligence techniques containing artificial neural networks (ANN), decision trees, and support vector machines (SVM), to secure enhanced performance. Most of the bankruptcy prediction models in academic studies have used financial ratios as main input variables. The bankruptcy of firms is associated with firm's financial states and the external economic situation. However, the inclusion of qualitative information, such as the economic atmosphere, has not been actively discussed despite the fact that exploiting only financial ratios has some drawbacks. Accounting information, such as financial ratios, is based on past data, and it is usually determined one year before bankruptcy. Thus, a time lag exists between the point of closing financial statements and the point of credit evaluation. In addition, financial ratios do not contain environmental factors, such as external economic situations. Therefore, using only financial ratios may be insufficient in constructing a bankruptcy prediction model, because they essentially reflect past corporate internal accounting information while neglecting recent information. Thus, qualitative information must be added to the conventional bankruptcy prediction model to supplement accounting information. Due to the lack of an analytic mechanism for obtaining and processing qualitative information from various information sources, previous studies have only used qualitative information. However, recently, big data analytics, such as text mining techniques, have been drawing much attention in academia and industry, with an increasing amount of unstructured text data available on the web. A few previous studies have sought to adopt big data analytics in business prediction modeling. Nevertheless, the use of qualitative information on the web for business prediction modeling is still deemed to be in the primary stage, restricted to limited applications, such as stock prediction and movie revenue prediction applications. Thus, it is necessary to apply big data analytics techniques, such as text mining, to various business prediction problems, including credit risk evaluation. Analytic methods are required for processing qualitative information represented in unstructured text form due to the complexity of managing and processing unstructured text data. This study proposes a bankruptcy prediction model for Korean small- and medium-sized construction firms using both quantitative information, such as financial ratios, and qualitative information acquired from economic news articles. The performance of the proposed method depends on how well information types are transformed from qualitative into quantitative information that is suitable for incorporating into the bankruptcy prediction model. We employ big data analytics techniques, especially text mining, as a mechanism for processing qualitative information. The sentiment index is provided at the industry level by extracting from a large amount of text data to quantify the external economic atmosphere represented in the media. The proposed method involves keyword-based sentiment analysis using a domain-specific sentiment lexicon to extract sentiment from economic news articles. The generated sentiment lexicon is designed to represent sentiment for the construction business by considering the relationship between the occurring term and the actual situation with respect to the economic condition of the industry rather than the inherent semantics of the term. The experimental results proved that incorporating qualitative information based on big data analytics into the traditional bankruptcy prediction model based on accounting information is effective for enhancing the predictive performance. The sentiment variable extracted from economic news articles had an impact on corporate bankruptcy. In particular, a negative sentiment variable improved the accuracy of corporate bankruptcy prediction because the corporate bankruptcy of construction firms is sensitive to poor economic conditions. The bankruptcy prediction model using qualitative information based on big data analytics contributes to the field, in that it reflects not only relatively recent information but also environmental factors, such as external economic conditions.

Design and Implementation of a Computing Environment for Geovisual Analytics Using HTML5 Canvas (HTML5 Canvas를 활용한 시각적 공간분석 환경의 설계와 구현)

  • Park, Mi-Ra;Park, Key-Ho;Ahn, Jae-Seong
    • Journal of the Korean Association of Geographic Information Studies
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    • v.14 no.4
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    • pp.44-53
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    • 2011
  • This study designed and implemented a web-based computing environment for geovisual analytics using HTML5 canvas. The computing environment supports visualization tools and user's interaction. The visualization tools are cluster map, animated map, temporal parallel coordinate plot, and temporal heat map chart. Users can explore the temporal changes of cluster using multiple view and brushing technique. The computing environment that works well across browsers is used in the computing environment with multiple devices.

Big Data, Business Analytics, and IoT: The Opportunities and Challenges for Business (빅데이터, 비즈니스 애널리틱스, IoT: 경영의 새로운 도전과 기회)

  • Jang, Young Jae
    • The Journal of Information Systems
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    • v.24 no.4
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    • pp.139-152
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    • 2015
  • With the advancement of the Internet/IT technologies and the increased computation power, massive data can be collected, stored, and processed these days. The availability of large databases has brought forth a new era in which companies are hard pressed to find innovative ways to utilize immense amounts of data at their disposal. Indeed, data has opened a new age of business operations and management. There are already many cases of innovative businesses reaping success thanks to scientific decisions based on data analysis and mathematical algorithms. Big Data is a new paradigm in itself. In this article, Big Data is viewed as a new perspective rather than a new technology. This value centric definition of Big Data provides a new insight and opportunities. Moreover, the Business Analytics, which is the framework of creating tangible results in management, is introduced. Then the Internet of Things (IoT), another innovative concept of data collection and networking, is presented and how this new concept can be interpreted with Big Data in terms of the value centric perspective. The challenges and opportunities with these new concepts are also discussed.

Multi-dimensional Query Authentication for On-line Stream Analytics

  • Chen, Xiangrui;Kim, Gyoung-Bae;Bae, Hae-Young
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.2
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    • pp.154-173
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    • 2010
  • Database outsourcing is unavoidable in the near future. In the scenario of data stream outsourcing, the data owner continuously publishes the latest data and associated authentication information through a service provider. Clients may register queries to the service provider and verify the result's correctness, utilizing the additional authentication information. Research on On-line Stream Analytics (OLSA) is motivated by extending the data cube technology for higher multi-level abstraction on the low-level-abstracted data streams. Existing work on OLSA fails to consider the issue of database outsourcing, while previous work on stream authentication does not support OLSA. To close this gap and solve the problem of OLSA query authentication while outsourcing data streams, we propose MDAHRB and MDAHB, two multi-dimensional authentication approaches. They are based on the general data model for OLSA, the stream cube. First, we improve the data structure of the H-tree, which is used to store the stream cube. Then, we design and implement two authentication schemes based on the improved H-trees, the HRB- and HB-trees, in accordance with the main stream query authentication framework for database outsourcing. Along with a cost models analysis, consistent with state-of-the-art cost metrics, an experimental evaluation is performed on a real data set. It exhibits that both MDAHRB and MDAHB are feasible for authenticating OLSA queries, while MDAHRB is more scalable.

A Study on Job Satisfaction/Retention Factors and Job Unsatisfaction/Turnover Factors by Industries using Job Reviews (직무 리뷰 분석을 통한 산업군별 직무만족/존속 요인 및 직무불만족/이직 요인에 관한 연구)

  • Lee, Jongseo;Kim, Sunggeun;Kang, Juyoung
    • Journal of Information Technology Services
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    • v.16 no.1
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    • pp.1-26
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    • 2017
  • Keeping good, talented people is one of the most significant factors in a company's success. HR analytics is an important area for applying big data analysis techniques to human resources. It provides organizational insight that enables effective management of employees, allowing management to reach their business goals quickly and efficiently. Job satisfaction and employee turnover analysis are the keys to HR analytics. Job review web services have been becoming popular. Because people exchange information about job satisfaction and turnover through these web services, useful information about HR Analytics is accumulated on the job review web sites. In this paper, we identified factors of employee retention by analyzing a Job Satisfaction/Retention group, and the factors of employee turnover by analyzing a Job Unsatisfaction/Turnover group. In order to do this, we first classified employees according to whether their self-reported job satisfaction or turnover was true. We collected and analyzed data from Jobplanet, a popular job review site. Through dominance analysis and LDA topic modeling, we found major factors, topics, and keywords of the classified groups by IT, service, and manufacturing domains. Our approach is a novel model to apply the analysis of reviews and text mining to the HR domain, and it will be practically helpful for setting new strategies that improve job satisfaction.

Data Visualization of R Programming using Google Analytics API (Google Analytics API를 연동한 R 프로그래밍 데이터 시각화)

  • Ahn, Jang-Keun;Jang, Si-Woong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.290-293
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    • 2017
  • 최근 IoT 기술발달로 인한 스마트폰 및 대용량 미디어기기 사용증가로 인터넷 네트워크 사용량이 폭발적으로 증가되고 있고, 이러한 데이터 사용량 급증으로 대량의 데이터를 지칭하는 빅데이터 수집 및 분석에 많은 기업과 정부가 주목하고 있다. 빅데이터는 기존에 없던 새로운 데이터의 구축이 아니며, 그동안 축적된 다방면의 방대한 데이터의 집합이라 할 수 있다. 빅데이터의 이용 및 분석에 대한 기업 정부 학계의 수요는 증가하고 있지만, 고난도의 빅데이터 분석을 위한 인프라 구축이 선결과제이어서, 이러한 인프라구축 비용 때문에 빅데이터 분석이 일선 산업분야에 바로 적용하는데 많은 장애요인이 되어 데이터 분석가들의 빅데이터 분석에 애로사항으로 존재하고 있다. 이러한 어려움을 해소하기 위한 방안으로 새로운 인프라 구축 없이 Google Analytics API를 연동한 R 프로그래밍의 데이터 시각화를 활용한 데이터 분석 방안을 제시하고자 한다. 본 연구에서는 구글 애널리틱스 API를 연동하여 사용자 웹사이트의 사용자접속, 사이트운영, 이벤트 발생 등의 데이터를 R 프로그램을 활용하여 사이트 현황을 데이터 시각화로 분석하고 운영중인 웹사이트에 적용 가능한 콘텐츠 개발 방안에 대해 연구하였다.

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Analysis of Library Website Users' Behavior to Optimize Virtual Information and Library Services

  • Shevchenko, Lyudmila
    • Journal of Information Science Theory and Practice
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    • v.8 no.1
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    • pp.45-55
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    • 2020
  • The purpose of this work was to study library website users' actions by tracking their behavior, determining popular content, and identifying browsing patterns and subsequent improvement of access to popular content. The study of behavior models and the use of web analytics has led to the emergence of solutions that improve the usability and functionality of the State Public Scientific-Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) website. These are: identifying user tasks as they are developed, conducting user testing to better understand the event. tracking data and collecting additional data to verify the effectiveness of the changes made. Examining data on the duration of the session and the number of visits will help determine the goals of user visits and develop new recommendations. Usability analysis and testing will make it possible to compare the data obtained using web analytics and the perception of the library site by the users themselves. Recommendations are offered to libraries on the use of data on the real behavior of the target audience of the library website to improve access to library resources and services, increase their relevance and improve information services.

A Study on the Predictive Analytics Powered by the Artificial Intelligence in the Movie Industry

  • Song, Minzheong
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.72-83
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    • 2021
  • The use of the predictive analytics (PA) powered by the artificial intelligence (AI) is more important in the movie sector during the COVID-19 pandemic, because Hollywood witnessed the impact of the 'Netflix Effect' and began to invest in data and AI. Our purpose is to discover a few cases of the AI centered PA in the movie industry value chain based on five objectives of PA: Compete, grow, enforce, improve, and satisfy. Even if movie companies' interest is to predict future success for competing with over-the-tops (OTTs) at a first glance, it is observed, once they start to use the PA with the AI, they try to utilize the enhanced PA platforms for remaining four objectives. As a result, ScriptBook, Vault, Pilot, Cinelytic and Merlin Video (Merlin) are use cases for the objective 'compete.' Movio of Vista Group International and Datorama of Salesforce are use cases for the objective 'grow.' Industrial Light & Magic (ILM) and Geena Davis Institute on Gender in Media (GDI) with Disney are use cases for the objective 'enforce.' Watson, Benjamin, and Greenlight Essential are use cases for the objective 'improve.' Disney Research (DR) with Simon Fraser University and California Institute of Technology is the use case for the objective 'satisfy.'