• 통상정보연구
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• 제12권1호
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• pp.203-224
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• 2010

With the launching WTO, the world economy has been changing new competitive environment. Agricultural exports should be pursued actively in the market of opening era to develop the foreign agricultural product market and to improve the domestic agribusiness quality and strengthen its competitiveness. The purpose of this is paper is to understand agricultural export status of Korea to detect challenges and matter for improvement, to find new measures of export strategy for the foreign market, recent emerging export promotion with high potential growth, and to increase Korea agricultural export to new world market by using a new method. The profit and loss status is volatile since the agricultural export is in its infancy. However, we have learned lessons from previous success and failure that prior analyzing of agricultural export feasibility, phased-in expansion of agri-food export volume, connection of agri-food export and agri-food market policy. In relation to this, this paper introduces Efficient and Effective Utilization of Communal Facilities in agri-food export. Consequently, First, Export promotion scheme for agri-food is to precise analysis of import countries and to collection agri-food export procedure and agri-food market system. Second, In order to expand export agricultural products to new world market, we need to direct 3rd support program to enhancing competitiveness in expanding export of agricultural export.

• 무역학회지
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• 제47권2호
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• pp.1-18
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• 2022

This paper examines the effects of export subsidies on agricultural food exports, focusing on a case of Gyeongsangbuk-do. Using monthly data of agricultural food exports during 2007-2020 and the GLS regression analysis, we test the hypothesis whether the export subsidies would increase the exports of four major agri-food categories with three digit codes of HS such as fruits, vegetables, flowers, and mushrooms. Evidence shows that the export subsidies had statistically significant impacts on the agri-food exports except flowers. In order to test the robustness of the analysis, the agri-food export subsidies are reclassified into four sub-subsidy policies, and the analysis re-examines the effects of the sub-subsidies on agri-food exports. It shows that export policies for production stabilization, logistics, and overseas marketing promote the exports of agri-foods significantly. Alternative export policies are drawn in this study since the existing subsidies conflict with the WTO agricultural agreement.

• 한국항만경제학회지
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• 제29권4호
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• pp.55-71
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• 2013

국내 농업이 가지고 있는 구조적 문제와 해외시장 진입에 대한 전략과 실행력 부족으로 인해 농식품 수출시장 경쟁력이 향상되지 못하고 있는 실정이다. 이러한 환경에서 본 연구는 우리나라 수출농업 활성화를 위해 농식품 수출부문의 경쟁력을 제고시킬 수 있는 공급사슬관리 관점에서의 현실적이고 전략적인 비즈니스모델을 제안하였다. 제안된 농식품 수출물류 비즈니스모델은 농식품 수출물류센터를 중심으로 공급사슬 상의 구성원들을 효율적으로 통합 관리 할 수 있는 모델이다. 수출물류센터는 수출물류 시스템 구축, 해외시장 개척, 수출을 위한 전략적 상품 발굴과 개발 등 농식품 수출 효율화를 기반으로 대기업의 가공식품과 중소업체의 농식품을 동시에 유통하는 상품믹스, 수출물류 물적 프로세스적 시스템 구축, 해외시장 개척과 목표시장의 접근성 확보 등으로 구성된 농식품 수출증대를 위한 통합모델이다.

• 무역상무연구
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• 제67권
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• pp.187-208
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• 2015

The Korea China FTA was signed on June 1 2015. It includes some concessions regarding major export items in the manufacturing sector for the protection of primary industries and preferential tariffs for a number of products produced in the Kaesong Industrial Complex. Primary industries are what the Korean government paid the greatest attention to. Rice was excluded from the negotiations from the get go, and was joined by 548 other food items including pork, apples, pears, beef, chili, garlic etc. These foodstuffs account for about one-third of the agricultural and livestock products that Korea produces, and are not going to be subject to tariff elimination. The results of the study are as follows: Korean government policy is to maintain of agri-food export support system, eliminate of agri-food non-tariff barriers, foster of agri-food export SMEs and expand of investment of foreign agri-food company. Korean firms strategy is to establish of regional marketing strategy, ensure of high quality agri-food and develop of food packaging technologies, establish of agri-food export logistics center and take advantage of the FTA preferential tariff.

• 한국경제지리학회지
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• 제21권2호
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• pp.90-106
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• 2018

본 연구의 목적은 우리나라 농식품 수출의 상품별 동향과 수출 관문별 특징을 밝히고, 농식품 수출 활성화를 위한 관문의 성장 방향에 대한 시사점을 제시하는 것이다. 지난 17년 동안 우리나라 농식품 수출은 가공식품 중심으로 규모가 확대되었고, 수위 수출 관문으로서 부산항의 위상은 압도적이다. 이러한 사실을 바탕으로 의사결정나무(CART) 분석을 통해 부산항 곡물 가공식품 수출에 영향을 미치는 결정요인을 파악한 결과 지향지의 GDP, 우리나라와 상대국과의 거리, 1인당 GNI가 부산항 가공식품 수출 규모의 평균을 최대한 잘 예측해주는 변수의 집합으로 나타났다. 수출 대상국은 8개의 집단으로 분류되었고, 이는 유형별 특성에 따른 농식품 수출 활성화 전략에 대한 유용한 정보를 제공해준다.

• 통상정보연구
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• 제13권3호
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• pp.249-274
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• 2011

농식품 수출활성화는 국내농업의 소득창출을 위한 새로운 전환기를 제공하는 방안이라는 인식이 확산되고 있다. 최근 한류열풍으로 국내 농식품에 대한 인식이 확산됨에 따라 농식품 수출은 새로운 도전이면서 기회이기도 하다. 그러나 국내 농업이 가지고 있는 구조적 문제와 수출시장 진입에 관한 중장기적 전략부재로 인해 수출시장 경쟁력이 향상되지 못하고 있는 설정이다. 이러한 환경 하에서 본 연구는 우리나라 수출농업 활성화를 위해 농식품 수출부문의 경쟁력을 제고시킬 수 있는 포괄적인 접근의 필요성을 인식하고 농식품 수출분야에 경쟁력의 개념을 도입하여 농식품의 수출정쟁력 결정요인에 대하여 분석하였다. 농식품 수출부문의 국가 경쟁력 비교분석을 위해서는 종합적인 시각에서 농식품 수출부문을 분석 할 수 있는 평가모델과 측정척도를 적용하는 것이 중요하다. 따라서 비농업분야에서 경쟁력 결정요인을 찾기 위해 다양하게 적용된 포터의 경쟁력 모델을 중심으로 농식품 수출부문의 경쟁력을 비교분석하였다. 이를 바탕으로 우리나라의 농식품 수출부문의 국가경쟁력 강화방안을 모색하고자 한다.

• 유통과학연구
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• 제12권2호
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• pp.7-16
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• 2014

Purpose - The purpose of this study is to target Chinese consumers of Korean agri-food through the analysis of agri-food brand identity images to set future directions for proposed agri-food exports to China. Since negotiations began for a free trade agreement (FTA) between Korea and China, some Koreans have worried about the Korean agriculture sector. The world trading system has undergone many changes in recent years. Since the start of FTA negotiations on agriculture, China and Korea have faced a heightened sense of crisis. China is trying to export agricultural products so actively that its agricultural exports could increase by more than 7% annually. China exported about one-tenth of its agricultural products to Korea in the period 2002-2010. Recently, the importance of brand identity has tended to increase, as the world becomes one unified market. In this situation, we should try to promote agri-food exports to China. It is very important to understand consumers' recognition of Korean food and the image of the Korean agri-food industry, to establish an export strategy. Research design, data, and methodology - This study targeted 2,800 adult men and women aged 25-59 years living in four major cities in China (Beijing, Shanghai, Guangzhou, and Qingdao) with a household income within the top 10% level in the China, using the one-to-one interview survey method. In addition, four groups by region (eight people per group) for a total of 32 groups were surveyed by using the focus group interview (FGI) research method, and impressions of imported agri-food were surveyed using 17 questions about fresh agri-food and 22 questions on processed agri-food. Factor analysis, brand positioning, biplot analysis, and so on, were carried out based on the results of these surveys. This research presents the brand identity of Korean food; according to the analyses, the brand identity is based on trust, safety, and attractiveness. Result - Factor analysis results showed that Chinese consumers expect four major qualities in imported fresh agri-food: freshness/safety, attractive appearance, premium branding, and excellent taste/quality. In the case of processed agri-food, it turned out that Chinese consumers are focused on safety/hygiene/freshness, health, and taste. In addition, in the fresh agri-food analysis by country, American foods had the upper hand; the image of American foods was also recognized as the most positive for processed agri-food. Meanwhile, according to the biplot analysis, Korean agri-food is strongly preferred for its appearance, but no country is strongly preferred as regards the level of freshness/safety that is expected by Chinese consumers. Conclusions - In this study, we analyzed the image of imported agri-food expected by Chinese consumers by reconstructing agri-food characteristics from the brand perspective. The research result shows that a Korean brand identity must be the ultimate goal for activities undertaken to enhance the image of Korean agri-food in the future. Additional research is needed because brand image can be formed through various channels.

• 유통과학연구
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• 제16권1호
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• pp.87-99
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• 2018

Purpose - The Export Infrastructure Strengthening Program(EISP) is a project to expand exports of agri-food products through providing customized export information to food distribution companies and supporting overseas information activities. A total of 39.6 billion won was provided by 2016. So, the purpose of this study is to analyze whether EISP is effective for expanding exports of agri-food products. Research design, data, and methodology - A simple average difference between the export performance of the policy beneficiaries and the non-policy beneficiaries can be biased if the export capacity or inherent characteristics of the enterprise are not taken into consideration. In order to solve the problem of such a bias, the propensity score matching(PSM) method has been employed in this study. PSM is a method of converting the characteristics of an export company into an index through logit analysis and then reducing the matching to one dimension to improve the accuracy of the performance measurement. Results - The balancing test was conducted to determine how the characteristics of the policy beneficiary group and the matched policy non-beneficiary group corresponded to each other. As a result of the test, we could not reject the null hypothesis that there was no difference between the two groups, so that after the matching, the two groups were similar and the explanatory variables were well controlled. Using the nearest neighbor matching with propensity score estimating through logit analysis, we estimated average treatment effect on the treated(ATT). The food companies participating the EISP had the effect of increasing the exports of $ 5.88 million. As a result, the number of export contracts increased by 11.77, the number of exporting countries by 7.52, the number of export items by 47.51, and the number of buyers' consultation by 3.50. And overseas marketing expenses increased by 35.92 million won. Except for the number of export contracts, other export performance results showed statistically significant results. Conclusions - As the EISP has a positive effect on the expansion of agro-food exports, efforts should be made to find out the limitations or problems of the policy in the future and to make a greater contribution to the increase of exports.

• 농촌계획
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• 제21권3호
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• pp.155-169
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• 2015

As an essential means to the exploitation of new demands, the export of agri-food has the price-supporting effect on the domestic agri-food and its expansion can be a good way to increase farms' income. Of course, to enhance farms' income under the liberalization of the market, it is necessary to have countermeasures considering various factors. To this end, the study understood the experiences of farms doing exports and looked into ways to improve them by reviewing their motivations to export, difficulties, requirements, etc. In this context, the study conducted the purposive sampling among tomato export farmhouses in Jeongseon-gun in the export enforcement phase and executed the theme analysis. The research findings and suggestions are as follows. First, in order to enhance the level of commercialization of Jeongseon-gun tomatoes and reinforce the trade bargaining power, it is necessary to form the consensus on policy and make the scaling of the site based on the strong organization power. To this end, it requires the active role of agricultural cooperatives that take a big portion of distribution in the site and distribute its profits directly to farmhouses. Second, it is necessary to set clear target markets for Jeongseon-gun tomato export farms and set sales strategies for each target market. That is, in order to expand the export of Jeongseon-gun tomatoes, after clarifying local sales and export sales, export farmhouses should focus on quality management and secure the quantity for export. Third, to expand the export to Japan which already has the foundation for the export of Korean tomatoes, and to new export countries of China, Russia, etc., it is necessary to set the 'Two-Track Strategies for Export Market (particular item for focus and particular area for focus)' through the building of network of tomato export areas in Gangwon-do. In conclusion, to expand the export of Jeongseon-gun tomatoes, agricultural cooperatives and leaders together should build the strong organizational power with farmhouses and secure the quantities for export. And, according to the 'Two-Track Strategies for Export Market (particular item for focus and particular area for focus)', export infrastructure and export operational system should be built and to do so, the solidarity of tomato export farmhouses in Gangwon area should precede.

• Journal of Korea Trade
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• 제24권5호
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• pp.55-70
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• 2020

Purpose - This paper aims to examines the various factors influencing the purchase decisions of Malaysian consumers for halal food and based on this analysis, to present some measures by which Korea's food industry could expand exports to the Malaysian market. Design/methodology - This research used SPSS 12.0 for descriptive analysis, ANOVA, t-tests, factor analysis, cluster analysis, and reliability analysis based on a total of 571 responses were included as the final data in the 600 surveys administered. Findings - Malaysian consumers had high trust and confidence in products that had obtained halal certifications. This reflects the cultural situation where 61% of the Malaysian population consist of Muslims. In terms of the consumption of Korean foods, items such as ramyeon, confectionery, and kimchi were found to enjoy high awareness and strong preference among local consumers, thus suggesting their competitiveness. Originality/value - This paper attempts to examine consumer characteristics - an aspect that had received insufficient treatment in previous studies on halal certifications in Muslim countries. This study found the purchase practices and influencing factors behind Malaysian consumers' purchases of imported foods and Korean foods. Therefore, it is expected that this result can give Korean food industry an insights and strategies for exporting Korean food to Malaysia.